Background

Introduce your business and what you do there.
I am a department director at Wabash. Wabash is the leader in manufacturing for on-highway trailers, truck bodies and refrigerated solutions in the USA.

Opportunity / Challenge

What specific goals or objectives did you hire Konstruct Digital to accomplish?
– Lead Generation Pilot Program for two markets
– Drive traffic to dealer websites
– Improve brand awareness

Solution

How did you find Konstruct Digital?
Referral

Why did you select Konstruct Digital over others?
– High ratings
– Pricing fit our budget
– Good value for cost
– Referred to me

How many teammates from Konstruct Digital were assigned to this project?
2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.
Wabash needs to test a dealer lead generation process in two major markets. Scope of work included content creation, ad creative, digital assets, landing page development and paid media. Deliverables are website traffic, number of leads, converstions, and revenue driven by dry van purchases.

Results & Feedback

What were the measurable outcomes from the project that demonstrate progress or success?
At this point in the project we have hit all milestones from a timing perspective and early indications are that leads are coming in.

Describe their project management. Did they deliver items on time? How did they respond to your needs?
Their project management approach is very personal and close to the project. Weekly updates and status via email supported by weekly virtual meetings. The team lead is always available for any and all questions and also willing to reach out to dealer participants to ensure project is running smoothy.

What was your primary form of communication with Konstruct Digital?
Virtual Meeting

What did you find most impressive or unique about this company?
Their attention to detail and commitment to project quality are impressive.

Are there any areas for improvement or something Konstruct Digital could have done differently?
None

Background

Introduce your business and what you do there.
I am a Manager of an industrial valves company. Our company manufactures and supplies industrial valves and process control products.

Opportunity / Challenge

What specific goals or objectives did you hire Konstruct Digital to accomplish?
– To improve digital presence
– Improve followers
– Improve engagement

Solution

How did you find Konstruct Digital?
Online search

Why did you select Konstruct Digital over others?
– Great culture fit
– Company values aligned
– Experience in B2B marketing

How many teammates from Konstruct Digital were assigned to this project?
2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Objective:
– Collaborate with Konstruct to enhance the LinkedIn presence for XOMOX & WTA by:
1. Increasing the frequency and quality of posts
2. Focusing on new product announcements
3. Driving follower growth and engagement

Content Strategy & Development:
– Develop a content calendar with a focus on:
1. Regular posting
2. Featuring new products
3. Industry insights
4. Thought leadership
– Ensure all content aligns with the brand’s voice, values, and goals while engaging with the target audience.

New Product Promotion:
– Create a dedicated campaign for new product launches with targeted posts, highlighting key features and benefits.
– Develop product-specific content that includes:
1. Case studies
2. Customer testimonials
3. Product demos

Growth and Follower Acquisition:
– Implement LinkedIn’s best practices for increasing followers.
– Track and report progress, adjusting strategy based on performance insights.

Results & Feedback

What were the measurable outcomes from the project that demonstrate progress or success?
– We have increase 300+ followers in LinkedIn with in 9 months.
– Posted on an average of 8 posts monthly improving our consistency by adjust the strategy every month.

Describe their project management. Did they deliver items on time? How did they respond to your needs?
– The team is great on timeline and delivery of the posts.
– They are quick to respond to requests and change accordingly.

What was your primary form of communication with Konstruct Digital?
– Virtual Meeting
– Email or Messaging App

What did you find most impressive or unique about this company?
Konstruct Digital’s unique experience in the B2B industrial area and excellent customer service were impressive.

Are there any areas for improvement or something Konstruct Digital could have done differently?
More visual posts so that text content can be shorter.

Background

Introduce your business and what you do there.
I’m the marketing coordinator and digital content creator for a cable manufacturing company. Our company has four divisions: performance cable division, high-performance medical solutions, automotive product solutions, and defense solutions.

Opportunity / Challenge

What challenge were you trying to address with Konstruct Digital?
We needed SEO support. Our company was bought by an investment firm in January 2023, and we needed support to build our SEO and find the correct keywords.

Solution

What was the scope of their involvement?
Konstruct Digital manages our SEO strategy after we ended our engagement with a previous agency. The team also works on backlinking and has redesigned our website since we don’t have experience in web design. The team supports content creation, and we’ve hired an internal content writer, too. Our site is built in WordPress and Elementor, and we gave Konstruct Digital access. Konstruct Digital is finishing up the first phase of our project for one of our divisions, and the team will continue to work with the other three divisions’ SEO.

What is the team composition?
We’ve been in contact with 3–4 teammates, including Sheena, Joel, and other designers.

How did you come to work with Konstruct Digital?
We found Konstruct Digital through a Google search. We interviewed a couple of different agencies and did demos with them to see what they had to offer. Konstruct Digital was one of the first companies we met with, and it was hard not to compare them to anyone else because they were immediately on top. Konstruct Digital was our team’s favorite immediately, so we signed shortly after meeting them. We selected Konstruct Digital because of their transparency. Our previous agency was good but didn’t provide transparency to track work and share metrics.

How much have you invested with them?
We’ve spent about $10,000.

What is the status of this engagement?
We started working with Konstruct Digital in March 2024, and the engagement is ongoing.

Results & Feedback

What evidence can you share that demonstrates the impact of the engagement?
Konstruct Digital has helped us grow our website and gain more traction. Because of the SEO, we’ve seen a rise in overall clicks and downloads. We’ve moved from page 20 of Google search results to page 5. Konstruct Digital’s redesign has given our site a fresh look that catches our customers’ attention.

How did Konstruct Digital perform from a project management standpoint?
We used to meet every week, but now we’re meeting biweekly or monthly via Zoom. The team is very responsive and keeps us up to date. Konstruct Digital provides weekly updates and shares metrics and upcoming action items. The team gives us access to our customer dashboard and shares screenshots of our metrics. The team sends us updates anytime there are new metrics and provides updates via email.

What did you find most impressive about them?
Konstruct Digital’s transparency is their greatest thing. The team is very talented with design and SEO. Konstruct Digital has open communication and works with us on our vision. The team also gives us ideas if our ideas aren’t working.

Are there any areas they could improve?
I can’t think of anything the team can improve on.

Do you have any advice for potential customers?
Make sure you have a vision of what you’re looking for. We’re a B2B company with clear goals of what we want to highlight. Come prepared with what you want to see your website grow to, and be open to collaborating with Konstruct Digital’s ideas.

Background

Introduce your business and what you do there.
I am the Marketing and Communications Specialist of a manufacturing company. We are a world-class electronic manufacturing services (EMS) provider enabling scalable growth of your business – in both traditional and innovative industries.

Opportunity / Challenge

What specific goals or objectives did you hire Konstruct Digital to accomplish?
– Website
– Management
– SEO
– Ads

Solution

How did you find Konstruct Digital?
Online Search

Why did you select Konstruct Digital over others?
– Close to my geographic location
– Great culture fit
– Company values aligned
– Was confident they would understand our goals and growth strategies

How many teammates from Konstruct Digital were assigned to this project?
6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.
SEO:
– Comprehensive Keyword Research
– On-Page Content Optimization
– Website Expansion
– Technical SEO

Search Ads Management:
– Campaigns
– Ongoing Optimization

Website Management:
– Hosting and Maintenance

Results & Feedback

What were the measurable outcomes from the project that demonstrate progress or success?
– Improved lead quality. Enhanced the quality of leads generated through targeted marketing strategies.
– CRM implementation support. Assisted us with the investment in a CRM and guided us through navigating the software.
– Efficient technical issue resolution. Addressed technical issues on our website or ads quickly and effectively.
– Increased Traffic. Achieved significant growth in website traffic through expertly managed SEO and Ads.
– Optimized content refreshes. Scheduled updated content to optimize traffic and engagement.
– Comprehensive support. Provided hands-on support throughout the entire process, ensuring transparency and continuous updates on actions taken.
– Enhanced brand relevance. Developed campaigns that increased our relevancy and brand recognition among potential customers.

Describe their project management. Did they deliver items on time? How did they respond to your needs?
Their project management has been exceptional. Every deliverable has consistently been on time, often exceeding our expectations in terms of quality and creativity. They have a proactive approach to questions and inquiries, ensuring that any concerns or requests are addressed promptly and thoroughly.

This responsiveness demonstrates their commitment to our success and makes us feel like they are a genuine part of our internal team, despite the physical distance. Their seamless integration with our workflow and their dedication to meeting and surpassing our needs have made them an invaluable partner in our projects.

What was your primary form of communication with Konstruct Digital?
– Virtual Meeting
– Email or Messaging App

What did you find most impressive or unique about this company?
What I found most impressive and unique about Konstruct is their remarkable ability to adapt and thrive in diverse industry contexts without predefined buyer personas. Despite our initial lack of specific buyer profiles, I trusted Konstruct to guide us toward growth, and they delivered exceptionally.

Their team is fantastic—full of happy, motivated individuals who work hard and achieve excellent results. What truly stands out is their eagerness to dive in headfirst, even without prior industry knowledge. They asked insightful questions, learned everything they could about our field, and collaborated closely with us whenever they had uncertainties.

This proactive and inquisitive approach resulted in deliverables that consistently exceeded our expectations. Their dedication, adaptability, and team spirit make them a standout partner.

Are there any areas for improvement or something Konstruct Digital could have done differently?
While my experience with Konstruct Digital has been overwhelmingly positive and I don’t have any specific areas for improvement, continuous growth is always beneficial for any partnership. One potential area for further enhancement could be the exploration of even more innovative marketing strategies and technologies as they become available. Staying ahead of industry trends can ensure we continue to achieve exceptional results.

Background

Introduce your business and what you do there.
I am the Marketing Associate of a building products distributor. Taiga is a lumber and building Products wholesale distributer.

Opportunity / Challenge

What specific goals or objectives did you hire Konstruct Digital to accomplish?
– Build a sturdy foundation for Digital Marketing Activities
– Develop and execute a PPC and SEO strategy

Solution

How did you find Konstruct Digital?
Referral

Why did you select Konstruct Digital over others?
– Close to my geographic location
– Great culture fit
– Referred to me
– Company values aligned

How many teammates from Konstruct Digital were assigned to this project?
2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.
Rebuild corporate website on a stable WordPress platform. Develop and execute PPC and SEO strategies.

Results & Feedback

What were the measurable outcomes from the project that demonstrate progress or success?
Substantial increase in website metrics, noticeable improvements in SEO efforts.

Describe their project management. Did they deliver items on time? How did they respond to your needs?
Konstruct will keep us up to date on development activities through email and call meetings when necessary. They generally deliver on time or advise of blockades ahead of time if it will delay work. When issues arise, Konstruct provides information and alternatives to help keep the progress moving along so timelines are met.

What was your primary form of communication with Konstruct Digital?
– In-Person Meeting
– Virtual Meeting
– Email or Messaging App

What did you find most impressive or unique about this company?
Great teams, impressive communication, keen eye for details, and experts in their respective fields.

Are there any areas for improvement or something Konstruct Digital could have done differently?
N/A

Background

Introduce your business and what you do there.
I’m the operations manager at JSI Manufacturing, a company that manufactures lighting control products.

Opportunity / Challenge

What challenge were you trying to address with Konstruct Digital?
We previously didn’t have any marketing strategies in place. Konstruct Digital specializes in B2B sales and marketing, and our company doesn’t sell directly to consumers. Thus, we asked for their help with general marketing and website development.

Solution

What was the scope of their involvement?
Konstruct Digital has redesigned our entire website and our branding guidelines, including colors, fonts, and the designs of our products, materials, promotional materials, and social media. Basically, they’ve done a brand refresh. Although they did a lot of drafts for other logos, we ended up keeping our old logo. The team has also developed our website using WordPress, including front- and backend development and hosting.

Konstruct Digital has also designed our product pages. The team is also developing an SEO strategy for the website, which is being tailored to optimize our SEO. They’ve done in-depth keyword research and given us a lot of feedback on what would work and what wouldn’t. Their team has given us the opportunity to review those keywords internally as well.

What is the team composition?
We have one project manager as our primary contact. We’ve talked to four other members of their team, and other people are working on things for us in the background.

How did you come to work with Konstruct Digital?
We found them through a Google search. What stood out to us was the type of businesses they did marketing for. They were focused on businesses that did the same things we did, so that was in line with the type of products we have.

How much have you invested with them?
We’ve spent between $30,000–$50,000 CAD. Currently, we have a retainer with them for SEO work.

What is the status of this engagement?
We started working together around August 2024, and the relationship is ongoing.

Results & Feedback

What evidence can you share that demonstrates the impact of the engagement?
We’ve been super happy with the quality of Konstruct Digital’s work. If we look at it strictly from an analytics perspective, we’ve had significantly more website traffic. In some cases, we’ve gone from zero traffic to hundreds of hits. We’re finally seeing the payoff in terms of increased traffic.

We’ve also received a lot of good customer feedback about how our website looks updated. We’re getting a couple of new leads a week on inquiries for dealers, which is generating continued revenue. Now that we’re focusing on the SEO, we expect to see a lot more great results moving forward.

How did Konstruct Digital perform from a project management standpoint?
They’ve been very transparent about the timelines and their process, which includes letting us know about potential delays. If I ask multiple times for a hard deadline, they’ve always been able to provide it. They’ve been awesome at meeting deadlines and staying on budget.

Konstruct Digital uses Fathom AI to send meeting recaps for every one of our meetings so that we can see exactly what we talked about. They also send a follow-up email with the action items and next steps. Additionally, they send a weekly update via email. The team also uses Google Drive to share content for us to review.

Are there any employees from the service provider’s team that you would like to give a shout-out to in this review?
Our project manager has been awesome. She’s very responsive and has worked on a few things outside of the normal scope of what we discussed. She’s gone above and beyond and answered every question we’ve had.

What did you find most impressive about them?
The organization of the project has been impressive. There are a lot of moving pieces, but Konstruct Digital has made it very easy for us. They’ve taken our team, which has had limited exposure to digital marketing, and worked with us in a way that makes sense for us.

Are there any areas they could improve?
It would be nice if there was a direct way to view the project management software. They send us a really good analytics dashboard, but it would be helpful if we had something like that to view the whole project.

Do you have any advice for potential customers?
Define the scope of the project upfront and clearly so you know exactly what you’re getting. We were trying to sort through the website and the marketing at the same time, but we learned that they were completely separate projects. Approach them a little differently from a planning perspective to get the most out of them. Moreover, be prepared on your end and give them the information they need. The more background and data they have to work with, the more effective they can be.

Background

Introduce your business and what you do there.
I am the owner and CEO of Chamco, which provides pump and air compressor solutions to Canada, the United States, and internationally.

Opportunity / Challenge

What challenge were you trying to address with Konstruct Digital?
Our company has been around for almost 60 years, and we sometimes felt like we were our industry’s best-kept secret. The clients that we do business with are familiar and happy with the work we do, but we decided that we needed to market ourselves more. We retained Konstruct Digital on an ongoing basis, and they act as our full-time marketing team. Their responsibilities have centered on communications, awareness, branding, and CRM issues.

Solution

What was the scope of their involvement?
Konstruct Digital’s first responsibility was to add custom features to an off-the-shelf CRM system. They worked in tandem with our operations and sales teams and the original CRM supplier to implement new code so that the product met our needs. Once complete, Konstruct Digital visited each of our branch offices to hold training programs with each of our sales teams and branch managers so that they learned how to use the new CRM. Our company has sometimes been a bit resistant to technological changes, but Konstruct Digital helped to demonstrate the benefits of using the new system.

Once the CRM was in place, our attention turned to making visual upgrades to our old website. Konstruct Digital modernized and rebranded the site and made it more navigable. The changes make our website more client-friendly in that they can now find products more easily. Additionally, Konstruct Digital set up a monthly newsletter to inform all employees on company happenings and a quarterly newsletter to provide clients with news relevant for them.

From a branding standpoint, Konstruct Digital made strategic design updates to our business cards, marketing collateral, trade show materials, and service vehicles. Finally, they devised a LinkedIn campaign that featured our employees’ pictures and job descriptions, which helped to increase our followers on the platform.

What is the team composition?
Our primary contacts are Matt and Amanda (Partners, Konstruct Digital), but there are several others behind the scenes, as well.

How did you come to work with Konstruct Digital?
I had worked with members of their team in the past, and when we secured the new CRM system, I asked them if they could assist. They said yes and were proactive in finding other ways to help.

How much have you invested with them?
We’ve spent about $100,000 CAD (approximately $74,300 USD) to this point.

What is the status of this engagement?
Our engagement began in January 2018 and remains ongoing.

Results & Feedback

What evidence can you share that demonstrates the impact of the engagement?
Since the implementation of our latest website upgrades, our online traffic has increased immensely, and we receive more leads and inquiries from the website, as well.

How did Konstruct Digital perform from a project management standpoint?
They have been prepared for all meetings, including providing meeting agendas and follow-up documents with minutes from our discussions. We coordinate all tasks using Microsoft Project.

What did you find most impressive about them?
At the start of this engagement, Konstruct Digital didn’t have much experience with our industry, but they have proven to be quick learners. I’ve been an engineer for 40 years, and now I sometimes think they know more than I do.

Additionally, I grew up in a bit of a different era, so the concepts of digital marketing and social media don’t come naturally to me, but they’ve been able to demonstrate the value to me and help me understand them. They’ve taken a common-sense approach to our project—not making it too technical so that I can still understand it.

Are there any areas they could improve?
No, they’ve been great to work with. I can’t say a bad thing about them.

Do you have any advice for potential customers?
Define your requirements and put a plan together with them. Put your faith in them. They won’t let you down.

Background

Introduce your business and what you do there.
I am the Digital Marketing Manager of UFP-Edge. We design and manufacture value-added building materials, including thermally modified wood siding, exterior trim, and pattern boards.

Opportunity / Challenge

What specific goals or objectives did you hire Konstruct Digital to accomplish?
– Implement and manage PPC, display, and social advertising with above-benchmark ROI
– Optimize GA4, GTM, and Google Ads accounts for improved insights

Solution

How did you find Konstruct Digital?
Online Search

Why did you select Konstruct Digital over others?
– Pricing fit our budget
– Great culture fit
– Company values aligned
– Understanding of our industry and markets

How many teammates from Konstruct Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.
Scope of work includes strategizing, set up, and continued optimization of Google ads, including search and YouTube, as well as ongoing reporting and data management.

Results & Feedback

What were the measurable outcomes from the project that demonstrate progress or success?
Average cost per conversion is down 86% from when we worked with a previous agency partner; CTR and conversion rates for search campaigns are performing exceptionally well to benchmarks.

Describe their project management. Did they deliver items on time? How did they respond to your needs?
Everyone on the Konstruct team has been great to work with: both parties communicate expectations, needs, and status updates very clearly. All deliverables have been executed in a timely manner and any delays are dealt with transparently. I would like to shout out our account manager, Kellan, for his fantastic work with our account!

What was your primary form of communication with Konstruct Digital?

Virtual Meeting

What did you find most impressive or unique about this company?
Their organization and processes have led to clear results for our company. We talked to a lot of companies that wanted to create bespoke marketing strategies beyond our stated scope when what we needed was a partner who could be our go-to for advertising. Konstruct has processes for data management, ad optimization, reporting, and I’m sure much more, which built trust immediately and makes me confident that they’ll be able to deliver what they say they will.

Are there any areas for improvement or something Konstruct Digital could have done differently?
I can’t think of anything right now. Our retainer looks rigid on paper, but they’re willing to work with us on the timing of adding in additional scope and it’s clear the outcome is worth the additional investment.

Background

Please describe your company and position. Describe what your company does in a single sentence.
I am the Marketing Manager of Evans, a control room solution for mission-critical operations.

Opportunity / Challenge

What specific goals or objectives did you hire Konstruct Digital to accomplish?
– SEO optimization
– Content creation

Solution

How did you find Konstruct Digital?
Online Search

Why did you select Konstruct Digital over others?
– Good value for cost
– Company values aligned

How many teammates from Konstruct Digital were assigned to this project?
2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.
1. Initial SEO Audit
Deliverables:
– Comprehensive SEO audit report
– Benchmarking of current search rankings
– Analysis of website architecture and user experience
– On-page optimization assessment
– Off-page optimization assessment

2. Keyword Research and Strategy
Deliverables:
– List of relevant keywords and phrases
– Keyword mapping to relevant pages of the website
– Competitive analysis for keywords

3. On-Page Optimization
Deliverables:
– Optimization of title tags, meta descriptions, headers, and images
– Content creation and optimization plan
– Internal linking strategy
– Mobile optimization improvements

4. Technical SEO
Deliverables:
– Site speed optimization
– Mobile usability improvements
– Implementation of SSL and ensuring HTTPS across all pages
– Fixing crawl errors and broken links
– XML sitemap and robots.txt setup

5. Content Creation
Deliverables:
– Blog posts, articles, whitepapers, and other relevant content
– Video and multimedia content as needed
– Content calendar for ongoing publication

Results & Feedback

What were the measurable outcomes from the project that demonstrate progress or success?
Organic traffic has increased by 17% so far and is expected to grow exponentially over the next six months.

Describe their project management. Did they deliver items on time? How did they respond to your needs?
They deliver everything right on time, respond quickly, and always try to stay on top of the conversations.

What was your primary form of communication with Konstruct Digital?
Virtual Meeting

What did you find most impressive or unique about this company?
The overall approach is very caring, very friendly, and professional.

Are there any areas for improvement or something Konstruct Digital could have done differently?
Not really.

Background

Introduce your business and what you do there.
I am the Sales & Marketing Manager of Zentz Industrial Services. We manufacture hot melt adhesive dispensing parts and equipment.

Opportunity / Challenge

What specific goals or objectives did you hire Konstruct Digital to accomplish?
Create brand awareness and generate sales leads.

Solution

How did you find Konstruct Digital?
Online Search

Why did you select Konstruct Digital over others?
– High ratings
– Good value for cost
– Company values aligned
– Konstruct specializes in businesses like ours

Describe the scope of work in detail. Please include a summary of key deliverables.
Konstruct has completely rebuilt our Google Adwords campaigns and targeted them towards both domestic and international markets. They have developed and are implementing an organic SEO strategy that will make us more competitive in the marketplace. They have also optimized our website to make it more SEO-friendly.

Results & Feedback

What were the measurable outcomes from the project that demonstrate progress or success?
We just started working with Konstruct less than 2 months ago, and we are already seeing conversion from our Google Adwords campaigns.

Describe their project management. Did they deliver items on time? How did they respond to your needs?
Konstruct has delivered everything on time or earlier than promised. They are also very responsive to any questions or issues that arise.

What was your primary form of communication with Konstruct Digital?
Virtual Meeting

What did you find most impressive or unique about this company?
We’re impressed with how they communicate with us and genuinely care about helping us achieve our goals.

Are there any areas for improvement or something Konstruct Digital could have done differently?
So far, I have no critiques of their performance.