How Proterial Cable America increased non-branded clicks by 147%
Digital Marketing for Oil and Gas Companies
Where Oil & Gas Businesses Get Serious About Influencing the Buyer Long Before the RFP
While you’re waiting for the phone to ring, your biggest competitor is showing up when procurement teams start searching, shaping the conversation with key decision-makers, and positioning themselves as the obvious choice before anyone even thinks about writing an RFP.
The oil and gas companies winning today aren’t just better operators; they’re better at being found online. (That’s where we come in.)
Here’s the reality: your best relationships won’t save you when budget cuts hit, key contacts retire, or new decision-makers enter the picture. Meanwhile, your competitors are building a digital presence that gets them considered for opportunities you never even hear about.
At Konstruct, we work with oil and gas companies to solve the unique marketing challenges that keep you stuck competing on price instead of value. We help you build systematic approaches to reaching new decision-makers, demonstrate your capabilities to procurement teams who don’t know your reputation, and maintain visibility during market downturns when others pull back.
Because in oil and gas, the companies that invest in building their presence during tough times are the ones that dominate when the market recovers.
Break Free from the “Relationship-Only” Trap That’s Limiting Growth In the Oil and Gas Sector
The Specialized Digital Marketing Agency for Oil and Gas Industry Growth
Rather than boasting about our track record, we want you to hear it directly from the people who experience our impact firsthand.
How We Drive Your Revenue Growth
Paid Media
Generate pipeline, not just clicks.
We build targeted campaigns that reach decision-makers at every stage—from cold prospects discovering their problems to warm audiences comparing solutions, turning ad spend into qualified opportunities that close.
Learn about our B2B paid media services
SEO
Capture buyers at every stage.
We ensure you dominate search results when prospects are actively looking for solutions. Our strategic optimization and content capture high-intent traffic and convert browsers into buyers.
Learn about our B2B SEO services
Content Marketing
Build trust and drive decisions.
We create content that builds credibility with buying committees and gives your sales team the assets they need. From awareness-building thought leadership to deal-closing case studies, our content moves prospects forward.
Learn about our B2B content marketing services
Generative Engine Optimization
Show up wherever your prospects search.
We increase your brand visibility across platforms like ChatGPT, Google AI mode, Perplexity, and Copilot, ensuring your brand shows up first and favorably wherever prospects do research.
Learn about our generative engine optimization services
“If they’re a direct competitor of ours, I wouldn’t tell them about Konstruct at all. Gotta hold my competitive edge.”
Industrial & Manufacturing Brands Who Already Trust Us to Drive Qualified Leads In Complex Sales Cycles.
Industrial manufacturer of engineered components and systems for fluid handling.
Global provider of electric motors, power transmission components, and automation solutions.
Leading manufacturer of semi-trailers and truck bodies for freight and logistics companies.
Supplier of cooling towers and thermal management solutions for industrial and HVAC applications.
Distributor and manufacturer of chemicals, parts, and equipment for the drilling and energy industries.
Producer of advanced cable, medical extrusion, and automotive hose solutions (formerly Hitachi Cable America)
Provider of custom compressed air and pump systems for industrial and municipal clients.
Electronics manufacturing services (EMS) provider specializing in complex assemblies and turnkey solutions.
Diversified manufacturer and supplier of wood, packaging, and construction products.
Manufacturer of industrial and commercial lighting controls.
Provider of industrial compressor and pump solutions, offering OEM parts, expert repair services, and engineered systems.
Manufacturer of hot melt dispensing equipment and custom automation systems.
Developer of rapid PCB prototyping hardware for electronics engineers and designers.
Medical device manufacturer offering product development, contract manufacturing and proprietary technology.
Manufacturer of advanced automated wash systems for heavy-duty vehicles and industrial applications.
A leading systems integrator specializing in tailored data capture and industrial automation solutions.
“Konstruct’s unique experience in the B2B industrial area and excellent customer service were impressive.”
Poojitha Reddivari Product Manager
OUR MARKETING METHODOLOGY
GTR: a Strategic Marketing Framework Built by Industrial Brands for Industrial Brands
In 2025, B2B buyers initiated first contact with their chosen vendors 85% of the time. What does this mean? It means that the traditional outbound sales approach for industrial and manufacturing brands is BROKEN. We are at an inflection point, and the brands that adapt today will be the growth leaders tomorrow. Those that don’t will either play catchup or be left behind.
This is why we created the Go-To-Revenue (GTR) framework. GTR isn’t just another marketing buzzword – it’s a comprehensive digital marketing operating system crafted from our 13 years of executing performance marketing for industrial and manufacturing brands throughout North America.
The 6 Truths of GTR
Important Decisions Are Made by Committees
The Reality: The lone decision-maker is extinct. Marketing needs to be multithreaded to impact hidden buyers.
Enterprise B2B buying groups now consist of 5-11 stakeholders representing upwards of 5 distinct business functions. Your marketing must address multiple perspectives, pain points, and priorities simultaneously.
The Playbook: Demand Generation
No One Under 50 Has Used a Rolodex (and Most People Over 50 Haven’t Used One Either)
The Reality: Digital research dominates buyer journeys. Whether they like it or not.
With B2B buyers initiating first vendor contact 83% of the time, your customers are researching you and your competitors online and constantly evaluating their options, regardless of historical relationships.
The Playbook: Demand Capture
You Must Make Sales a Believer
The Reality: If sales doesn’t value marketing, you are just doing arts and crafts.
When B2B buyers engage in approximately 27 interactions before making a purchase decision, your marketing work cannot stop at lead generation. Sales and marketing must function as a unified revenue team.
The Playbook: Sales Acceleration
Brand Credibility ≫ Creativity
The Reality: Your prospects aren’t looking for clever brands – they’re looking for low-risk brands.
In a world where 70% of buyers agree that the risk of making a poor decision has increased as solutions become more complex, your credibility is your most valuable marketing asset. While 87% of decision-makers say branding influences purchasing decisions, that brand must convey expertise, not just aesthetics.
The Playbook: Performance Branding
Product Knowledge is Non-Negotiable
The Reality: Industrial and manufacturing B2B buyers are a tough crowd.
Marketing executed with only a superficial understanding can either attract the wrong audience or act as a counter-signal to potential buyers, strengthening pre-existing resistances, degrading credibility, and ultimately lowering your standing against competitors.
The Playbook: Marketing Intelligence
No One Cares About Marketing (Except Other Marketers)
The Reality: Executives don’t care about impressions – they care about impact.
C-levels don’t want to hear about impressions, engagement rates, or brand awareness. They want to hear about business outcomes. That’s why companies with mature acquisition strategies see 36% revenue growth compared to just 17% for those with low maturity approaches.
The Playbook: Data & MarTech
The Smartest Investment for Your Oil and Gas Business is Just One Click Away…
We’re the biggest industrial marketing agency for a reason. Your due diligence process isn’t complete without consulting us!
Hear why our clients love our proposals
Frequently Asked Questions
How Can Digital Marketing Specifically Benefit Oil and Gas Companies?
Digital marketing offers unique advantages to oil and gas companies. While traditional marketing methods based on relationship building remain important, digital marketing efforts make identifying and nurturing potential clients earlier in their decision journey easier. With targeted digital strategies, you can reach procurement teams researching solutions, engineers evaluating technical specifications, and executives seeking operational efficiencies—all before your competitors even know there’s an opportunity.
Konstruct Digital specializes in developing digital marketing campaigns that address the unique challenges of the oil and gas industry, including longer sales cycles, multiple decision-makers, and the need for highly technical content. We help position your company as a thought leader while generating measurable leads that align with your business development goals.
How Does Digital Marketing Work for Oil and Gas Companies with Long Sales Cycles?
We focus on multi-touch attribution and account-based marketing strategies that nurture relationships throughout extended procurement processes. Our campaigns target multiple stakeholders within operator companies – from field supervisors who identify needs to procurement teams who make final decisions. We create technical content that demonstrates your operational capabilities, safety record, and project experience while maintaining consistent visibility throughout the lengthy evaluation periods typical in oil and gas contracting.
What Digital Marketing Metrics Matter Most for Oil and Gas Companies?
The most valuable digital marketing metrics for oil and gas companies go beyond standard website traffic. We focus on indicators that predict revenue impacts, such as engagement with technical content, time spent on specification pages, RFP downloads, specific conversion actions that indicate serious buying intent, and most importantly, sales-qualified leads and revenue.
Our reporting emphasizes quality over quantity. We track how your digital presence influences key accounts, shortens sales cycles, and ultimately contributes to winning new business. We establish clear ROI frameworks tailored to your business objectives and sales process.
How Do You Address the Technical Complexity of Digital Marketing for Oil and Gas?
We go far beyond surface-level content. Our team includes specialists who understand the industry’s technical nuances, including compliance, technological advancements, and operational realities.
We develop content strategies that communicate complex value propositions to diverse stakeholders, from field operations personnel to C-suite executives.
Can Digital Marketing Help Oil and Gas Service Companies Compete Against Larger, Established Players?
Absolutely. Digital marketing levels the playing field by allowing smaller or newer oil and gas companies to demonstrate their expertise and capabilities directly to decision-makers. While established players rely on existing relationships, strategic digital marketing helps you reach new contacts within target operator companies, showcase your technical differentiators, highlight your safety performance, and position your company for consideration on projects where you might not have existing relationships. We help you build digital authority that supplements your field reputation and opens doors to new opportunities.
How Do You Measure ROI from Digital Marketing for Oil and Gas Companies When Contracts Can Be Worth Millions?
We understand that oil and gas companies often pursue high-value, low-volume opportunities where a single awarded contract can represent significant revenue. Our measurement approach focuses on pipeline influence rather than just lead volume. We track metrics like qualified opportunity generation, proposal request rates, win rates on pursued opportunities, average contract values, and sales cycle acceleration. We implement sophisticated attribution modeling that accounts for the multi-stakeholder, extended sales cycles typical in oil and gas, allowing us to demonstrate marketing’s contribution to major contract wins even when the sales process spans many months.
What Makes Oil and Gas Marketing Different from Other Industrial Marketing?
Oil and gas marketing requires understanding unique industry dynamics, including cyclical market conditions, stringent safety and compliance requirements, complex multi-stakeholder procurement processes, technical service differentiation, geographic project considerations, and relationship-based business development traditions. Unlike general industrial marketing, oil and gas campaigns must address specific concerns around operational reliability, environmental compliance, safety records, and technical expertise. Decision-makers in oil and gas are typically engineers, operations managers, and safety directors who require detailed technical information and proven track records rather than general marketing messages.
What Does Digital Marketing for Oil and Gas Companies Typically Involve?
The digital marketing services your oil and gas company requires depend on your specific operational focus and target markets, but typically include:
- Search engine optimization targeting procurement-related keywords
- Content marketing showcasing expertise
- LinkedIn ads and account-based marketing for operator outreach
- Paid media campaigns targeting specific geographic markets
- Organic social media marketing on LinkedIn
- Marketing automation for long sales cycle nurturing
- Competitive positioning and market intelligence
- Trade show and conference digital support
- Geographic and project-specific campaign targeting
If you’re ready to learn how digital marketing can help your oil and gas company win more contracts and expand market presence, request a proposal. We’ll develop a comprehensive strategy based on your needs.
JUMP TO SECTION:
- How Can Digital Marketing Specifically Benefit Oil and Gas Companies?
- How Does Digital Marketing Work for Oil and Gas Companies with Long Sales Cycles?
- What Digital Marketing Metrics Matter Most for Oil and Gas Companies?
- How Do You Address the Technical Complexity of Digital Marketing for Oil and Gas?
- Can Digital Marketing Help Oil and Gas Service Companies Compete Against Larger, Established Players?
- How Do You Measure ROI from Digital Marketing for Oil and Gas Companies When Contracts Can Be Worth Millions?
- What Makes Oil and Gas Marketing Different from Other Industrial Marketing?
- What Does Digital Marketing for Oil and Gas Companies Typically Involve?