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B2B Paid Ads
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Are you ready to create ads that will reach key decision-makers in your industry at every stage of the buyer’s journey? Discover the latest PPC for B2B strategies, insights, and tips directly from the pros who help our clients generate hundreds of thousands of dollars in profits.
Top 4 B2B Lead-Gen Google Ads Mistakes
Having managed millions in ad spend for our clients each year, I’ve had the opportunity to audit hundreds of Google Ads campaigns for B2B companies….
The PPC Advertising Services You Need to Attract Your Ideal Buyer’s Attention
Make your brand loud in the places where your prospective customers are making buying decisions. We have expertise in the biggest PPC platforms for B2B businesses, helping you drive results at every stage of your marketing funnel.
B2B Paid Ads
As many B2B businesses have longer sales cycles, your prospects likely need more nurturing and attention before they convert.
At Konstruct, business-to-business digital marketing is our strength. We excel at building full-funnel PPC strategies with PPC campaigns designed to meet qualified buyers where they’re at and guide them along the path to conversion.
Google Ads
Don’t settle for an agency that’s holding you back with incorrect keyword targeting, ineffective budget allocations, and poor campaign structures, causing you to spend more money on irrelevant clicks.
As a certified Google Ads partner, our B2B PPC agency knows how to allocate budget based on your business priorities and SERP competitiveness. With every paid search strategy, we focus on capturing high-value SERP real estate to engage ideal audiences at every stage of the sales funnel.
LinkedIn Ads
The key to outperforming your competitors with LinkedIn Ads is developing solid ad campaigns that target the right audiences with attention-grabbing ad creatives, compelling ad copy, and persuasive landing pages that grab their attention and really resonate with them in their current stage in the sales funnel.
Our strategic approach to LinkedIn Ads campaign delivery allows us to reach audiences most likely to convert. But, we don’t stop there. We’ll continue to build on your existing campaigns and make changes when and where needed. This includes keeping a close eye on who the ads reach, testing our ad copy and graphics, and continuing to refine audience targeting so you get the best bang for your buck.
SEM
When creating ads for search engines like Google or Bing Ads, ineffective PPC campaigns with poor keyword targeting can quickly drain your budget without delivering meaningful results.
At Konstruct, our PPC marketing experts specialize in conducting keyword research to find the most relevant search queries, improving ad rank, and creating stellar ad copy through highly relevant PPC ads to help you get the most conversions for the lowest costs.
Programmatic Ads
You want your ads to show up for your target audience in the specific context where they are most likely to convert. But, your competitors are vying for the same spots.
With our expertise in programmatic display advertising, we leverage advanced software to secure the most valuable ad placements for your business—helping you outpace competitors and amplify your brand’s presence where it matters most.
Enterprise PPC Management
As an enterprise business with a vast range of products or services, running effective ad campaigns can quickly become overwhelming. Complex campaign structures make management challenging and scaling even harder.
At Konstruct, we’re future-focused and armed with an arsenal of best practices honed from years of experience. We create PPC campaign structures that are designed to scale so you can see the best results from your paid advertising while supporting business growth.
B2B Enterprise Digital Marketing
Most agencies lack the systems to manage large ad spends, oversee multiple ad campaigns, and execute complex PPC strategies. Good thing we’re not like most agencies!
Account-Based Marketing
We help B2B sales teams throughout North America to create highly targeted, personalized campaigns that boost brand awareness and nurture high-value sales leads.
B2B Tech Marketing
We understand sales cycles in the tech industry and know how to make your business stand out with a killer online marketing strategy.
B2B Digital Marketing
When it comes to B2B paid ads, the experts at Konstruct are tough to beat. We know B2B marketing inside and out and have many B2B success stories to prove it.
Industrial B2B Digital Marketing
More industrial and manufacturing decision-makers are vetting their vendors online. We help industrial B2B companies stand out where it counts to increase brand awareness and generate leads.
Franchise B2B Digital Marketing
You want your franchises to dominate the competition, not each other. We prioritize geographical targeting to ensure that each franchise holds its own in its particular location.
eCommerce B2B Digital Marketing
We drive more traffic to eCommerce product pages by leveraging Google Shopping Ads and Facebook Catalog Ads, while also implementing strategic retargeting campaigns to upsell to existing customers.
B2B Shopify Digital Marketing
We combine paid ads with other digital marketing services tailored to the Shopify platform, driving more customers to “add to cart”.
B2B SaaS Digital Marketing
We have a deep understanding of the SaaS customer journey and know exactly how to reach these target audiences where they’re at.
B2B PPC Best Practices
In B2B marketing, paid media is about creating high-impact touchpoints that move the right prospects through long, multi-stakeholder buying cycles. A well-executed PPC strategy demands more than just smart targeting and compelling creative. It must align with your business objectives, your sales process, and the nuanced behaviors of your decision-makers.
Prioritize Precision in Audience Targeting
B2B buying decisions often involve multiple stakeholders, making audience segmentation and targeting absolutely critical. Your campaigns should speak directly to high-value personas across roles, industries, and stages of the buying journey, whether through LinkedIn, Google Ads, programmatic platforms, or account-based strategies.
Lead with Value, Not Just Features
Your prospects are looking for outcomes, not just specs. Craft messaging that communicates your solution’s business impact, such as the cost savings, efficiency gains, risk reduction, whatever matters most to your audience. The best-performing B2B ads cut through the noise by speaking directly to pain points and offering clear next steps.
Test Ad Formats for Better Engagement
Experimenting with different ad formats, such as search, display, and video, can help identify what resonates best with your target audience. Each format can serve different stages of the buyer journey and enhance overall campaign performance.
Optimize Relentlessly with Data
In B2B, long sales cycles make fast conversions rare, which makes data even more critical. Use granular performance metrics, CRM insights, and first-party data to continuously optimize campaigns. From refining bids and budgets to adjusting creative and landing pages, optimization should be proactive and ongoing, not reactive.
The Role of Landing Pages in B2B PPC
Landing pages play a crucial role in B2B PPC by providing a dedicated, conversion-focused destination for ad traffic. Well-optimized landing pages align with the ad’s messaging, addressing the specific pain points and needs of potential buyers. They help capture high-quality leads by offering clear value propositions, persuasive calls to action, and streamlined forms to collect essential prospect information. By improving relevance and user experience, landing pages enhance ad performance, increase conversion rates, and ultimately maximize the return on investment for B2B PPC campaigns.
Frequently Asked Questions
What is B2B PPC?
B2B PPC is a digital advertising strategy that helps businesses target other businesses through paid search, display, and social media ads. It focuses on generating high-quality leads, engaging decision-makers, and driving conversions within longer sales cycles. B2B PPC campaigns leverage platforms like Google Ads and LinkedIn Ads to reach professionals searching for industry-specific solutions. Successful campaigns rely on precise targeting, compelling ad copy, and optimized landing pages to maximize ROI.
Does Paid Search Work for B2B?
Paid search campaigns are highly effective for B2B when executed strategically. B2B buyers conduct extensive research before making decisions and paid search helps businesses reach these buyers at critical moments by targeting high-intent keywords, ensuring visibility in search results, and driving qualified traffic to relevant landing pages. With precise audience targeting and conversion-optimized ad copy, B2B paid search can generate leads, and improve ROI by connecting businesses with decision-makers actively searching for solutions.
What is the Difference Between B2C and B2B Paid Ads?
B2B and B2C paid ads differ primarily in audience targeting, buying cycles, messaging, and conversion goals. B2B ads generally focus on niche decision-makers, emphasizing value and ROI, with longer sales cycles and content aimed at educating and building trust. In contrast, B2C ads tend to target broader consumer groups with more emotional appeals and quicker, impulse-driven purchases.
What Are the Best Platforms for Paid Search for B2B?
The best paid search channels for B2B depend on your industry and audience, but top options include Google Ads for high-intent searches and Microsoft Ads for reaching professionals on Bing.
Google is the largest PPC platform offering extensive reach via Google Search, YouTube, and the Google Display Network. It’s great for highly targeted, customizable campaigns based on keywords, demographics, location, device type, interests, and behaviours. Google Ads only charges for the ads people click on and provides quick, straightforward and easily accessible results and campaign reports.
Microsoft Ads also offers precise targeting based on keywords, demographics, location, device, audience segments, etc., but it often offers a lower cost-per-click rate compared to Google Ads because there is less competition for ad space.
What Are the Benefits of B2B PPC?
B2B PPC offers several key benefits, including highly targeted audience reach, faster lead generation, and measurable ROI. PPC also delivers immediate visibility on search engines and social platforms. Detailed analytics allow for continuous optimization for better performance. By leveraging B2B PPC, companies can drive quality traffic, increase conversions, and accelerate their sales pipeline.
What Metrics Should Be Tracked in B2B Paid Ads?
Key metrics to track in B2B paid ads include:
- Click-Through Rate (CTR): Measures the percentage of users who view the ad that click on it.
- Cost Per Click (CPC): Tracks how much you’re paying per ad click, helping manage budget efficiency.
- Conversion Rate: Shows the percentage of visitors who take a desired action, such as filling out a form.
- Cost Per Lead (CPL): Determines how much you’re spending to acquire each lead.
- Return on Ad Spend (ROAS): Evaluates the overall profitability of your paid campaigns.
- Impression Share: Measures the percentage of impressions your ads get compared to the total number of impressions that your ads could receive.
- Bounce Rate: Measures the percentage of visitors who click on your ad but leave your website without interacting further.
- Time on Site: Measures how long a visitor stays on your site during a single session.
Learn more about Paid Ads
- B2B PPC Best Practices
- Prioritize Precision in Audience Targeting
- Lead with Value, Not Just Features
- Test Ad Formats for Better Engagement
- Optimize Relentlessly with Data
- The Role of Landing Pages in B2B PPC
- What is B2B PPC?
- Does Paid Search Work for B2B?
- What is the Difference Between B2C and B2B Paid Ads?
- What Are the Best Platforms for Paid Search for B2B?
- What Are the Benefits of B2B PPC?
- What Metrics Should Be Tracked in B2B Paid Ads?