Content Marketing in Calgary
The B2B Content Marketing Experts That Calgary Businesses Trust to Dominate the Conversation
Secure your brand’s spot as the thought leader in your industry with insightful and engaging content from
leaders in content marketing in Calgary, AB.
Our Calgary Content Marketing Specialists Make Your Business Stand Out from the Crowd
Whether your B2B business is vying for attention in a highly competitive market or trying to reach and relate to a highly niche audience, we’re the content marketing company you can trust to make an impact. We produce content that skillfully mirrors your existing brand voice and drives profitable outcomes for your business, effectively increasing the credibility of your brand and making your business the #1 choice when it comes time for your prospects to make purchasing decisions.
No Industry is Too Complex
From SaaS and law to industrial manufacturing, engineering and even cloud computing our content marketers have produced insightful, accurate, and engaging content for B2B businesses in some of the most complex industries. We have a proven process to combine your subject matter expertise with our content marketing prowess to produce high-quality content that really wows your target audience.
Impactful Content is Our Specialty
We don’t write fluff and we don’t believe in creating content just for the heck of it. You need content that will help you reach your goals and set you apart as an authoritative figure in your industry. We have spent years developing content strategies that have been battle-tested in some of the most competitive industries and have helped our clients achieve measurable and impactful results.
We’re Born & Bred Calgarians
When it comes to our B2B content marketing expertise, the other content marketing companies in Calgary just can’t touch us. We’re proud of our Calgary roots and know the ins and outs of connecting with Calgary buyers. At the same time, our B2B expertise has taken us beyond Calgary’s borders, allowing us to produce compelling B2B content for businesses across North America.
Let’s Do Something Great Together.
The Businesses That Have Trusted Us with Their Content Marketing
We’ve developed effective content marketing campaigns that have delivered impressive results for businesses spanning diverse industries.
The Calgary B2B Content Marketing Services You Need to Stay Top of Mind for Your Customers
Konstruct’s content marketers have crafted thousands of pages of content across various digital formats, as listed below.
Blog & Article Content
Long-form content is the name of the game for B2B businesses with lengthy sales funnels. At Konstruct, our commitment lies in crafting blog posts or articles for your website that not only drive targeted traffic but also establish your brand as a frontrunner in your industry. This strategic approach ensures that when your customers are ready to convert, your business stands out as the obvious choice.
- Captivating Content Creation
- Creative Blog Content Calendars
- Enticing Case Studies & Whitepapers
- Impactful Search-Focused Content
Website Copy
The quality of your landing page copy can make or break your B2B business. Using SEO, we can enhance your current website content to increase organic traffic and improve conversion rates. Or, we can collaborate with your SMEs to develop compelling landing pages from the ground up. In either case, we’ll ensure your pages enhance user experience while simultaneously improving your search engine rankings.
- Enticing Webpage Copy
- Persuasive Landing Page Copy
- Results-Focused Conversion Rate Optimization
- Impactful Search Engine Optimization
Social Media Marketing
An increasing number of B2B buyers rely on digital platforms to inform their purchasing options. Maintaining a robust social media presence is now more critical than ever for establishing brand recognition and remaining at the forefront of your target audiences’ minds. Our team of social media marketing experts is well-equipped to elevate your brand’s performance on the most pertinent social media platforms, giving you a competitive edge over your competitors.
- Innovative Social Media Marketing Strategy
- Extensive Social Content Calendars
- Comprehensive Social Media Management
- Captivating Graphic Design
- Effective Paid Promotion
- Enticing Social Media Advertising
Email Marketing
Effective email marketing holds the power to transform your prospects into devoted customers, whereas ineffective email marketing can leave your subscribers looking for the “unsubscribe” button. We can help create content that guarantees the former outcome.
- Effective Newsletters
- Continuous Drip Marketing
- Results-Driven Promotional Campaigns
Get a Custom Proposal Based On Your Business & Market
Level up Your Marketing Efforts with Just One Click
Whether we work together in the short-term, long-term or not at all, we guarantee you will be happy you took the time to speak with us.
Our Unique Approach to Content Marketing Ensures Maximum Impact
It’s no coincidence that we create high-converting content that ushers thousands of potential customers through your sales funnel. Our top-tier content begins with a well-structured digital marketing strategy and a meticulously planned content marketing process.
Understand Your Market
Effective content writing requires a deep understanding of your industry and target audience. If your previous agency attempted otherwise, it’s no surprise you’re seeking a replacement!
Craft a Tailored Content Marketing Strategy
A robust content marketing strategy is indispensable for every B2B business aiming to outshine competitors in the digital arena (and that’s precisely where we shine!)
Bring in the SEO Experts
Our team of SEO pros leverage their experience and expertise to conduct thorough keyword research, guaranteeing we target the most relevant keywords with your content.
Collaborate with Your SMEs
To craft top-quality content, we merge our content marketing skills with your in-house team’s subject matter or branding expertise.
Work Our Content Magic
Our content marketers roll up their sleeves and immerse themselves in the content writing process, fusing our wealth of content marketing and SEO know-how with your institutional knowledge to create impactful content tailored to your audience.
Revise to Perfection
We wholeheartedly embrace feedback and stand ready to make revisions to your content until you’re confident in its readiness for display across all of your marketing channels.
Promote, Promote, Promote
Following the implementation of your content, we initiate supplementary promotional marketing tactics to maximize the visibility of your content, striving to reach your entire target audience.
Our Calgary Content Marketing Success Stories
Our content marketing campaigns have delivered profitable outcomes for various businesses in Calgary and throughout North America. The following are some of our notable achievements!
A Content Marketing Agency for Calgary Businesses
We’re a passionate bunch of Calgarians and we love helping our fellow Calgary businesses succeed and grow!
All the Content Marketing Expertise a B2B Business Needs
Our expertise in content marketing is centred on the types of content that truly make a difference for B2B businesses.
SEO Content Marketing
Creating excellent content is futile if it goes unnoticed by your audience. And how do you ensure more people see your content? Search engine optimization.
FYI: creating a results-driven SEO strategy is our specialty.
We not only create valuable, expertise-driven, and high-converting content for your target audience.
We also possess the know-how to optimize content for search engines, propelling you ahead of your competition in the search rankings.
LinkedIn Marketing
LinkedIn can be a powerhouse tool for B2B lead generation, but its effectiveness relies on a well-defined strategy.
Konstruct’s social media specialists excel at engaging your target audience on LinkedIn, capturing their attention and making them stop their scroll. We’re here to assist you in leveraging LinkedIn to expand your audience, increase your market influence, and stay top-of-mind for your prospects.
Social Media Marketing
Although LinkedIn is the go-to choice for B2B social media marketing, other social media platforms are equally potent for connecting you with your desired audience.
Let us help you assess your social media opportunities to ensure you establish a robust presence on the platforms where your target audience actively engages. That way, when your potential customers are ready to convert, your business will be their first choice.
Lead Generation
Content marketing is only valuable if it results in a measurable increase in qualified leads.
Here at Konstruct, our approach extends beyond just growing your volume of leads; we prioritize guiding the right people through your complex sales funnel to ensure you achieve the highest possible return on your marketing investment.
B2B Digital Marketing
In the realm of B2B content, Konstruct’s expertise is hard to surpass. Our profound knowledge of B2B marketing, coupled with numerous success stories, proves our position as an industry leader.
Industrial B2B Digital Marketing
We assist industrial businesses in catering to their evolving millennial audiences by crafting compelling and valuable digital content, positioning them well ahead of their competitors.
Franchise B2B Digital Marketing
We create location-specific content to support franchise businesses in expanding their digital presence across all their service areas.
eCommerce B2B Digital Marketing
We assist eCommerce businesses in boosting traffic to their product pages and simultaneously enhancing brand awareness, motivating potential customers to convert.
B2B Shopify Digital Marketing
Our expertise in the Shopify platform equips us to develop digital marketing strategies that drive customers to click the “add to cart” button.
B2B SaaS Digital Marketing
We have an excellent track record of thriving in the dynamic and intricate landscapes of B2B SaaS enterprises to effectively elevate the quantity (and quality) of leads for subscription-based SaaS offerings.
B2B Enterprise Digital Marketing
Large websites come with large content demands. We have established tried-and-true frameworks to consistently generate impactful and optimized content at scale to keep your marketing initiatives on track.
Account-Based Marketing
We collaborate with B2B sales teams to cultivate relationships with both new and existing clients, helping businesses access potential clients beyond their existing reach.
B2B Tech Marketing
Writing content that truly resonates with B2B tech buyers is not a skill that just any content marketer possesses. At Konstruct, we have established processes that enable us to create tech-focused content that drives traffic AND converts prospects.
Konstruct Vs. Other Content Marketing Agencies
We’re not your run-of-the-mill B2B content marketing agency, and we have no interest in blending in with the crowd.
We Don’t Do Fluffy Content
Posting pictures of your cat may have its moment (like on your personal Facebook page), but your B2B business’ LinkedIn page ain’t it.
At Konstruct, we’re dedicated to crafting impactful content that can transform the course of your business. Each piece of content we develop is driven by a clear objective and a carefully devised strategy to make that objective a reality. We are committed to producing content that aligns with your brand seamlessly and drives the best outcomes for your business.
We Write Content That Drives Traffic and Converts
Many SEO agencies struggle to create content that resonates with prospects, and many content marketing agencies fail at getting content to rank. We, on the other hand, refuse to compromise on either front.
Our content strategy is meticulously designed to cater to search engines and guide your potential customers through your sales funnel. Our goal is not solely to ensure your content ranks but that it also generates leads by positioning your business as the solution to the primary pain points the decision-makers in your market are facing.
Our Content Sounds Like Your Content
Your brand is important, and your unmatched subject matter expertise deserves to be showcased. Your previous B2B content marketing consultant fell short if your content doesn’t reflect this.
At Konstruct, we approach content marketing as a collaborative effort with you and your marketing or sales teams. From conceptualizing content ideas to the final execution, we work hand-in-hand throughout the entire process to ensure your potential and existing customers are captivated and impressed.
The Best Marketing Decision You’ll Ever Make is Just One Click Away…
Learn B2B Content Marketing Strategy from the Content Marketers Who Do it Best
The Different Types of Content Marketing Offered at Konstruct
Depending on your business goals, your content marketing strategy may include some or all of the following types of content:
- Website and landing page copy
- Social media content
- Email marketing content
- Blogs and articles
- Press releases
- White papers and ebooks
- Infographics
- Videos
Frequently Asked Questions
How Can Content Marketing Help My Business?
Content marketing presents a fantastic opportunity to increase brand awareness, develop thought leadership and share educational and inspiring content that can demonstrate to your existing and potential customers how you can solve their unique challenges. By creating content that speaks to different stages of the buyer’s journey and sharing your content across various channels, you can reach every stage of your marketing funnel, attract more prospects and push those prospects through your funnel until they convert.
Do I Need to Be a Calgary Business to Hire Your Content Marketing Services?
We may be a Calgary-based business but we definitely don’t discriminate against non-Calgarians. In fact, we’ve created award-winning content marketing strategies for countless B2B businesses across North America to help them meet and exceed their business goals.
Let’s Drive Impactful Results Together
Does Content Marketing Really Work?
As a results-focused, high-impact digital marketing agency, we would never waste your time or marketing budget on tactics that don’t drive profitable outcomes for your business. Content marketing can be an exceptional method for boosting your brand’s share-of-voice, improving your brand’s credibility, increasing the traffic to your website, widening your sales funnel, pushing more prospects through your funnel, and eventually increasing your volume of quality leads and sales. But—only if content marketing is done right.
Content marketing done poorly can actually have the reverse effect on your brand’s credibility and waste your marketing budget.
Due to the fact that B2B content marketing requires specialized knowledge and expertise, it’s important that you don’t trust just any content marketing agency with your content strategy! Trusting a B2B content marketing agency with proven success (like Konstruct) with your digital content is the best way to maximize the impact of your content marketing investment.