How Proterial Cable America increased non-branded clicks by 147%
How AbeTech increased organic visibility by 485%
How Proterial Cable America increased non-branded clicks by 147%
If your desired high-value accounts are just out of reach, Konstruct is the account-based marketing agency you trust to hone your online marketing and sales efforts, turning lukewarm leads or even ice-cold prospects into blazing-hot opportunities.
The key to moving your high-value target accounts through the pipeline is good marketing. You want marketing campaigns so tailored to the specific needs of decision-makers that they would feel remiss not to invest in what you’re selling. If you’re looking to take aim at your top targets with hyper-personalized campaigns, Konstruct is the ABM marketing company with the expertise and resources to hit the bullseye. Our approach focuses on bespoke campaigns that speak directly to the hearts (and pain points) of your top target accounts, delivering leads that are ready for a sales win. We work closely with your marketing and sales teams to identify targets and really get to know their wants and needs inside and out, so we can produce truly impactful campaigns with marketing ROI that will impress even the most ambitious C-level executives.
Focus is the key to successful ABM campaigns, so forget the broad-brush approach offered by most marketing agencies. Our ABM campaigns are driven by advanced analytics and collaboration with your marketing and sales team to narrow down the highest-value segments and determine the exact ABM platforms and tactics that will produce the most impactful results for each segment.
ABM programs are about more than just generating and managing leads or closing deals. They’re about building long-lasting relationships. At Konstruct, we don’t just help you foster prospects. We also help you build stronger relationships with existing customer accounts. With our account-based marketing team, you’ll experience sky-high customer lifetime value, a boost in brand devotion, and all-around better business results.
No marketer gets it 100% right on the first try, even with extensive research and data analysis. Impactful account-based marketing efforts hinge on strategic optimization to address key opportunities and areas for improvement after a campaign has launched. At Konstruct, we won’t stop until you have your target accounts in the palm of your hand—and then we’ll set our sights even higher!
Our curiosity knows no bounds, and we’ve battle-tested our B2B digital marketing chops across diverse industries, including manufacturing, cloud computing, SaaS, and technology.
Below is just a sample of B2B brands throughout North America that we are currently driving business growth for:
“Full service” is for gas stations, not digital marketing agencies.
We’re not your local full-service marketing agency (AKA a jack of all trades, master of none). We’re B2B growth marketing strategists who accelerate growth for ambitious businesses through the following ABM services:
Brand-friendly B2B-focused search engine optimization done at scale to grow your share-of-voice, brand awareness, and ultimately your share-of-market.
From Google ads to social media display ads, we specialize in creating campaigns that drive the highest number of conversions for the lowest cost.
Social media content, landing page copy, blogs, and everything in between. We create content that highlights your expertise and delights your target audience.
And not to brag or anything, but we’re also pretty good at:
Get a Custom Proposal Based On Your Business & Market
Whether we work together in the short-term, long-term or not at all, we guarantee you will be happy you took the time to speak with us.
CLUTCH REVIEWS
The only growth metrics we care about are yours.
Don’t just take our word for it; take a look through our published case studies from clients across North America.
“They were able to understand and deliver great quality content right away.”
“Their attention to detail and commitment to project quality are impressive.”
“Konstruct Digital’s unique experience in the B2B industrial area and excellent customer service were impressive.”
We have no interest in being like every other agency.
“At the start of this engagement, Konstruct Digital didn’t have much experience with our industry, but they have proven to be quick learners. I’ve been an engineer for 40 years, and now I sometimes think they know more than I do.”
“Konstruct Digital has been outstanding in terms of project management. We have weekly calls and they always update us on their progress, plans, and everything they’ve accomplished so far. This makes it incredibly easy to work with them. ”
Account-based marketing is a go-to-market strategy where you concentrate your marketing and sales resources on a defined set of high-value target accounts rather than casting a wide net and waiting to see who converts. Instead of generating volume at the top of the funnel and hoping the right companies find you, ABM inverts the model; you identify exactly who you want to do business with, and then build coordinated campaigns designed to get on their radar, earn their trust, and move them toward a conversation with your sales team.
The benefits of ABM show up in specific, measurable ways that matter to revenue-focused leaders.
In markets with a finite number of high-value prospects, spreading budget across broad demand generation campaigns means a significant portion of your spend is reaching companies that will never buy from you. ABM concentrates resources on accounts with genuine revenue potential, which is why ABM-focused programs routinely outperform traditional demand gen on return metrics. This matters especially in industrial markets where customer lifetime value is high. Converting one additional tier-one account can generate more revenue than hundreds of lower-value inbound leads.
One of the more underappreciated benefits of ABM is its effect on deal velocity. When a prospect enters a sales conversation already familiar with your brand, already having consumed content relevant to their specific operational challenges, and already having a positive impression of your expertise, the early stages of the sales process compress significantly. Your reps spend less time on education and more time on qualification and negotiation. In industries where sales cycles routinely run 6–18 months, even modest improvements in velocity have a significant impact on annual revenue.
Traditional demand generation optimizes for volume (more leads, lower cost per lead). ABM optimizes for relevance, and relevance drives conversion. When your messaging speaks directly to the pain points of a procurement director at a Tier 1 automotive supplier, or the operational priorities of an engineering manager at a mid-sized contract manufacturer, the engagement rates and conversion rates are meaningfully higher than what you’d get from a broad campaign. You’re not winning on volume, you’re winning on fit.
ABM structurally forces the kind of sales-marketing alignment that most B2B companies struggle to achieve through culture or process alone. When both teams are working from the same account list, the same ICP definition, and the same view of where each account sits in the pipeline, the blame game around lead quality disappears. Marketing understands what sales needs to close; sales understands what marketing has already done to warm an account.
ABM is one of the most effective ways to grow revenue within your current customer base. ABM programs targeted at existing accounts, sometimes called account-based expansion, can identify and accelerate these opportunities in ways that reactive account management alone won’t.
Every sales rep has spent time chasing leads that were never going to close: companies too small, in the wrong vertical, without the budget, or without an actual near-term need. ABM dramatically reduces this waste by ensuring that the accounts entering your pipeline were deliberately chosen based on fit, intent, and revenue potential. For sales teams that are lean by design, this efficiency gain is often as valuable as the additional pipeline ABM generates.
Long-term supplier relationships are difficult to displace. ABM helps you build the kind of sustained presence and credibility with target accounts that makes you the natural choice when they’re ready to evaluate options, and makes it harder for competitors to unseat you once you’ve won. The compounding effect of consistent, relevant engagement over time creates a moat that transactional marketing simply can’t build.
***The honest caveat is that these benefits don’t materialize from a poorly executed ABM program. ABM done badly, with the wrong account list, generic creative, no sales alignment, and unrealistic timelines, produces disappointing results and gives the strategy an unfair reputation. The benefits above are what a well-structured, properly resourced ABM program delivers to industrial and manufacturing companies when it’s built and run the right way.
Building an ABM strategy that actually moves the needle in industrial and manufacturing markets requires more rigor upfront than most companies expect, and more specificity than most agencies deliver. Here’s how Konstruct approaches it:
The entire program lives or dies on whether you’re targeting the right accounts. That means cross-referencing firmographic fit (company size, industry vertical, geography, production volume) against intent signals, your historical win data, and your sales team’s pipeline intelligence. In industrial markets, you should also factor in supply chain dynamics (an account locked into a multi-year contract with a competitor requires a very different strategy than one that’s actively evaluating alternatives).
In manufacturing and industrial companies, purchase decisions for capital equipment, components, or services rarely sit with one person. You might need to simultaneously influence a procurement manager, a plant engineer, an operations director, and a CFO, each with different priorities, different objections, and different content needs. Your strategy needs to account for all of them, not just whoever fills out a form.
Generic messaging kills ABM programs. Before any creative or campaign work begins, we work with your team to define what specifically makes you the right choice for each tier of target accounts, grounded in their operational realities, not your feature list.
For most ABM programs, this means LinkedIn for precision targeting of specific roles and companies, programmatic display for sustained brand presence across trade and business media, and direct outreach sequences for tier-one accounts where the deal economics justify high-touch engagement. The channel mix should follow the buyer, not the other way around.
Industrial and manufacturing buyers are some of the most skeptical audiences in B2B. They’ve seen every vendor claim. ABM content that works in these markets tends to be technically credible, problem-specific, and grounded in operational outcomes rather than brand storytelling. Case studies with real numbers, technical comparisons, and ROI frameworks outperform polished brand campaigns almost every time.
ABM without sales alignment is just expensive brand advertising. Before a single ad goes live, your sales team needs to be bought in on the target account list, understand what outreach they’re expected to do in parallel, and have visibility into what accounts are being engaged and how. This alignment conversation is part of our strategy process, not an afterthought.
Define upfront how you’ll measure account progression, not just MQLs. Leading indicators like target account web visits, content engagement, and ad engagement by company give you a signal well before the pipeline materializes, which is critical in industries where deals take 6–18 months to close.
ABM was practically invented for the industrial and manufacturing industries. Long sales cycles, small addressable markets, high deal values, and complex buying committees with multiple stakeholders — these are the exact conditions ABM was designed for. The challenge in industrial and manufacturing contexts is that most agencies build ABM programs around SaaS-style buyer journeys that don’t reflect how procurement, engineering, operations, and the C-suite collaborate on capital equipment or contract decisions. Konstruct’s ABM work is built around the actual buying dynamics of industrial businesses, including the reality that your best prospects may be locked into incumbent supplier relationships and need months of sustained, relevant touchpoints before they’ll engage.
Sales-marketing misalignment is the single biggest reason ABM programs underperform, and it’s especially pronounced in industrial companies where sales reps have often operated independently for years. Our onboarding process includes structured sessions with your sales team — not just marketing — to align on ICP definition, account prioritization, deal stage definitions, and how leads get handed off. We build shared visibility into campaign activity, so reps know exactly which of their target accounts have been engaged, what content they’ve consumed, and what signals suggest they’re moving toward a conversation. ABM should make your sales team’s job easier, not create a parallel universe they ignore.
Traditional lead-based metrics are a poor fit for ABM. When possible, we track account-level engagement (what percentage of your target account list is showing measurable activity), pipeline influence (how many open opportunities have been touched by ABM activity), deal velocity (is ABM-touched pipeline moving faster through stages), and average contract value on ABM-sourced deals versus your baseline.
The most common failure modes we see are: poor account selection (targeting too many accounts with too little budget to create real presence), generic “personalization” that amounts to swapping a logo into a template, lack of sales buy-in that leaves ABM-touched accounts with no follow-through, and impatience (shutting programs down at 90 days before accounts have had time to progress). Our diagnostic process before launching any new ABM program includes an honest post-mortem on what was tried before, where the gaps were, and what structural changes need to happen, whether that’s tightening the account list, rebuilding the content approach, or getting harder commitments from sales leadership, before we put budget behind execution.
