How Proterial Cable America increased non-branded clicks by 147%
- Methodology
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Services
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Industries
- B2B Digital Marketing
- Industrial Digital Marketing Agency
- Ecommerce Digital Marketing
- B2B SaaS Digital Marketing
- Enterprise Digital Marketing
- B2B Tech Digital Marketing
- Manufacturing Digital Marketing
- B2B Logistics Digital Marketing
- Oil and Gas Digital Marketing
- Medical Equipment Digital Marketing
- Contract Manufacturing Digital Marketing
- Agriculture Digital Marketing
- Mining Digital Marketing
- Petrochemical Digital Marketing
- Industrial IoT Digital Marketing
- Fire Protection Digital Marketing
- Aerospace Manufacturing Digital Marketing
- Electronics Manufacturing Digital Marketing
- Metal Fabricator Digital Marketing
- Well Drilling Digital Marketing
- Building Material Supplier Digital Marketing
- Food Manufacturing Digital Marketing
- Equipment Manufacturing Digital Marketing
- B2B Digital Marketing
- Industrial Digital Marketing Agency
- Ecommerce Digital Marketing
- B2B SaaS Digital Marketing
- Enterprise Digital Marketing
- B2B Tech Digital Marketing
- Manufacturing Digital Marketing
- B2B Logistics Digital Marketing
- Oil and Gas Digital Marketing
- Medical Equipment Digital Marketing
- Contract Manufacturing Digital Marketing
- Equipment Manufacturing Digital Marketing
- Agriculture Digital Marketing
- Mining Digital Marketing
- Petrochemical Digital Marketing
- Industrial IoT Digital Marketing
- Aerospace Manufacturing Digital Marketing
- Electronics Manufacturing Digital Marketing
- Metal Fabricator Digital Marketing
- Well Drilling Digital Marketing
- Building Material Supplier Digital Marketing
- Food Manufacturing Digital Marketing
- Fire Protection Digital Marketing
How AbeTech increased organic visibility by 485%
- Results
- Blog
- Blog
- Who We Are
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How Proterial Cable America increased non-branded clicks by 147%
Account Based Marketing Agency
Anyone Can Upload a List. We Turn Yours Into Closed Won Deals.
Most agencies call it account-based marketing the moment a company list is uploaded to LinkedIn. We build the layered, cross-platform system that turns that list into engaged buying committees and a qualified pipeline.
Buying decisions at your target accounts involve committees of five to eleven people spanning procurement, technical, financial, and executive functions, each reaching their own conclusions at different speeds. Most ABM campaigns touch only the person who clicked, while the other stakeholders shaping the decision never hear from you.
At Konstruct, we build ABM programs that escalate the moment any single person at a target account shows intent, expanding paid and organic touchpoints to reach the rest of the buying group around them. Campaigns follow engagement signals, updating targeting as accounts warm up and building coordinated presence across the full buying committee.
Account Based Marketing That Actually Reaches the Whole Buying Committee
Hear it From One of Our Clients
Hear it From One of Our Clients
We’ve helped B2B companies build account-based programs that actually deliver for their sales teams. We could walk you through our track record (and it’s a good one), but why not hear it from the marketers and business owners who have seen our impact firsthand?
How We Drive Your Revenue Growth
Target Account Identification & Buying Group Intelligence
Your ABM program is only as strong as the list it’s built on.
We bring your marketing and sales teams together with your revenue leadership to define firmographic, technographic, and behavioral criteria that separate genuine high-value accounts from noise. The output is a tiered target account list aligned with your marketing goals and approved by your entire go-to-market team.
Cross-Platform Account-Based Advertising
A whole buying committee doesn’t live in a single channel.
We run layered campaigns across LinkedIn and the web simultaneously, combining thought leadership, gated content, and brand presence so your target accounts see a consistent, credible message everywhere they spend time. Format diversity is what makes repeated exposure compound into market presence.
Learn about our PPC Ads services
Engagement-Based Buying Group Expansion
The person who clicked can’t close the deal on their own.
When someone at a target account engages with your content, we automatically expand targeting to reach other roles at that same company, deploying case studies and credibility content to the people your champion still needs to convince internally. The account gets more attention exactly when it matters most, on a schedule driven by engagement signals.
Revenue Attribution & Sales Alignment
Engagement data that never reaches your sales team doesn’t move a single deal forward.
We connect account-level engagement directly to your CRM, so your sales team knows which target accounts are warming up and why, before the first outreach. That visibility keeps marketing and sales pursuing the exact same accounts with shared context and aligned on who to call first.
“It’s funny because I don’t want to recommend them. After all, I want to keep them for myself.”
The Brands That Already Trust Us to Drive Qualified Lead Volume In Complex Sales Cycles.
Leading manufacturer of semi-trailers and truck bodies for freight and logistics companies.
Industrial manufacturer of engineered components and systems for fluid handling.
Global provider of electric motors, power transmission components, and automation solutions.
Specialist in the design and manufacture of high-performance wire and cable products for the medical, automotive, and industrial sectors.
Technology company that develops innovative audio conferencing and visual collaboration solutions for hybrid work and learning environments.
Global manufacturer of highly engineered power transmission and fluid power solutions for diverse industrial and automotive applications.
Strategic consulting firm focused on helping organizations drive business results by transforming their corporate culture.
Premier electronics manufacturing services (EMS) provider offering end-to-end supply chain and assembly solutions.
Life sciences company that develops high-quality biological products and controls for the global diagnostics and vaccination markets.
How We Run ABM Programs That Reach Entire Buying Committees
Step 1: Target Account & Buying Group Mapping
Every campaign starts by building or refining your target account list against verified firmographic and intent data, then by identifying the specific roles within each account that influence the decision: economic buyer, technical evaluator, champion, and blockers. This mapping determines every targeting and creative decision that follows, so campaigns reach the actual buying group from the start, rather than just the single contact you already have.
Step 2: Cross-Platform Campaign Architecture
Every account on your list is segmented into layers based on engagement: a cold layer that reaches the full account list from day one, and a high-intent layer reserved for accounts already showing interest. We build this architecture across LinkedIn and programmatic channels simultaneously, so no account waits months for a retargeting audience that may never reach viable scale on its own.
Step 3: Creative Production Across Formats
Content production spans thought leadership, gated assets, brand creative, and case studies in formats suited to each platform and funnel stage. A prospect who’s ready to convert on day one gets a clear path forward; a prospect who needs months of exposure sees consistent, credible content throughout, so no account is forced through an artificial sequence that doesn’t match how they actually buy.
Step 4: Full-Funnel Launch & Buying Group Expansion
The full campaign mix, educational, lead capture, and brand, launches against your full target list from day one, so the right message reaches each account based on where they actually are in the decision. When any account crosses an engagement threshold, targeting expands to reach more roles at that company and creative shifts toward case studies and social proof aimed squarely at the people your champion still needs to convince.
Step 5: Revenue Attribution & Continuous Optimization
Reporting covers account penetration, buying group breadth, and engagement trends tied to your CRM. Campaigns and creative get reviewed monthly against those numbers; what’s moving accounts through your sales cycle gets more budget, and anything stalling gets cut or refreshed, so the program compounds in value over time.
OUR MARKETING METHODOLOGY
GTR: a Strategic Marketing Framework Built by Industrial Brands for Industrial Brands
GTR: a Strategic Marketing Framework Built by Industrial Brands for Industrial Brands
In 2025, B2B buyers initiated first contact with their chosen vendors 85% of the time. What does this tell us? The traditional outbound sales approach for industrial and manufacturing brands is BROKEN.
We are at a turning point. Brands that evolve now will lead tomorrow’s growth. Those that don’t will either play catch-up or be left behind.
This is why we developed the Go-To-Revenue (GTR) framework. GTR isn’t just another marketing buzzword: it’s a comprehensive digital marketing operating system crafted from our 13 years of executing performance marketing as a leading digital marketing agency for industrial and manufacturing companies across North America.
The 6 Truths of GTR
Important Decisions Are Made by Committees
The Reality: The lone decision-maker is a thing of the past. Marketing needs to be multithreaded to influence hidden buyers.
Enterprise B2B buying groups now include 5-11 stakeholders across multiple departments. Your marketing must address diverse perspectives, pain points, and priorities simultaneously.
The Playbook: Demand Generation
No One Under 50 Has Used a Rolodex (and Most People Over 50 Haven’t Used One Either)
The Reality: Digital research dominates buyer journeys. Whether they like it or not.
With B2B buyers initiating first vendor contact 83% of the time, your prospects are researching you and your competitors online and constantly evaluating their options, regardless of historical relationships. A focused industrial digital marketing agency ensures you influence those decisions early.
The Playbook: Demand Capture
You Must Make Sales a Believer
The Reality: If sales don’t value marketing, you are just doing arts and crafts.
With B2B buyers engaging in approximately 27 interactions before making a purchase decision, your marketing work cannot stop at lead generation. Sales and marketing must operate as a unified revenue team.
The Playbook: Sales Acceleration
Brand Credibility ≫ Creativity
The Reality: Your prospects aren’t looking for clever brands: they’re looking for safe ones.
As solutions become more complex, perceived risk increases. In a world where 70% of buyers agree that the risk of making a poor decision has increased as solutions become more complex, credibility is the most valuable marketing asset. While 87% of decision-makers say branding influences purchasing decisions, that brand must convey expertise, not just aesthetics.
The Playbook: Performance Branding
Product Knowledge is Non-Negotiable
The Reality: Industrial and manufacturing B2B buyers are a tough crowd.
Marketing executed without a real understanding of your business can attract the wrong audience or weaken credibility. This is why working with an experienced industrial digital marketing agency matters.
The Playbook: Marketing Intelligence
No One Cares About Marketing (Except Other Marketers)
The Reality: Executives care about impact, not impressions.
C-levels don’t want to hear about clicks and engagement. They want measurable business outcomes. That’s why companies with mature acquisition strategies see 36% revenue growth, compared to just 17% for those with low-maturity approaches. As a performance-driven B2B marketing agency that industrial brands depend on, we focus on revenue influence, not vanity metrics.
The Playbook: Data & MarTech
“We work in a very niche space (B2B) and they were able to understand and deliver great quality content right away.“
Poojitha ReddivariProduct Manager
Account Based Marketing Consulting Built for the Most Technical and Complex B2B Markets
We’ve built effective ABM campaigns for B2B companies that run long sales cycles with multi-stakeholder buying committees. That means we understand the buying dynamics, technical vocabulary, and credibility signals each of these markets actually responds to.
The Best Marketing Decision You’ll Ever Make is Just One Click Away…
The Best Marketing Decision You’ll Ever Make is Just One Click Away…
If your current marketing efforts aren’t accelerating pipeline or supporting sales, they’re not working.
Request a proposal, and we will break down where your revenue engine is leaking and exactly how we’d fix it.
Hear why our clients love our proposals
Frequently Asked Questions
How do you build the list of key accounts for an ABM campaign?
The account list is the most important input in any ABM program, and it’s where the most budget gets wasted when it’s handled poorly. Many account based marketing agencies rely on an ad platform’s native firmographic targeting. This means spending the first months of a campaign eliminating accounts that were never a fit, paying for impressions against the wrong companies the whole time.
We build your list before any campaign goes live. We pull from verified third-party data, augment it with additional sources, and run it through AI-assisted trimming and manual review. The cleaned, validated list goes into your CRM and your ad platforms, so every account is checked against your ICP before a dollar is spent and your first impression reaches a company you actually want.
How is account based marketing different from traditional B2B demand generation?
Demand generation casts a wide net and filters qualified leads downstream through scoring and qualification. Account-based marketing solutions invert that model, concentrating the same budget on a defined list of accounts you’ve decided are worth winning, with your sales and marketing teams aligned on that list from the start.
The difference that matters is in execution. Running ABM well means the account list is verified against your ICP before launch, the program reaches the whole buying group rather than a single contact, and the reporting connects account engagement to the deals it influenced. Those are the pieces that determine what the program returns, so when you compare account based marketing firms, weigh them on exactly those points.
How long will it take for our ABM campaigns to start producing results?
Account-based marketing programs require a longer runway than most marketing campaigns because ABM efforts build awareness among accounts that aren’t yet searching. Early signals generally appear within 60 days. These signals would be named accounts entering the engaged tier, buying group members consuming content, and target companies becoming active in your CRM. Meaningful revenue attribution typically comes into focus around 90 to 180 days as accounts move through the engagement and expansion cycle.
The results compound. As decision-makers across a buying group encounter your brand through consistent, coordinated exposure over time, familiarity builds, and the program’s effect grows. The accounts that deliver the strongest returns are those given sufficient time to develop, and successful ABM campaigns plan around this extended timeline from the start. Any B2B ABM agency that promises a pipeline in 30 days is selling something other than account based marketing.
How do you measure the impact of ABM when buyers rarely click an ad and immediately request a demo?
Attribution is where most ABM agencies fall short, and it’s why standard last-touch and first-touch models dramatically undercount their contribution. People rarely see an ad and immediately request a demo, so the touches that actually shaped the decision go uncredited. We connect impression data and multi-channel engagement signals directly to your deal records through custom CRM integration.
This lets us track which target accounts have been touched by ABM activity, which of those accounts subsequently entered your sales process, and how deal velocity and win rates compare between ABM-influenced and non-influenced accounts. The goal is to influence reporting that your finance and leadership teams can interrogate: what the commercial return on each dollar of ABM investment looks like across your full cycle.
Do we need to be running SEO or search ads alongside ABM, or can ABM work as a standalone program?
ABM can run as a standalone program, but it works best when paired with demand capture. This is because ABM is designed to reach accounts that are not yet actively searching for a solution, but some accounts in your TAM will be in-market at any given time. If those accounts search for something your business solves and find nothing, you lose an opportunity that ABM has already warmed up.
Running search ads or maintaining a strong organic presence alongside ABM ensures that when an out-of-market account your program has been nurturing finally enters an active buying cycle, your brand shows up where they go to look. A good account based marketing firm will build your program with both channels in mind from the start.
Jump to Section:
- How do you build the list of key accounts for an ABM campaign?
- How is account based marketing different from traditional B2B demand generation?
- How long will it take for our ABM campaigns to start producing results?
- How do you measure the impact of ABM when buyers rarely click an ad and immediately request a demo?
- Do we need to be running SEO or search ads alongside ABM, or can ABM work as a standalone program?