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SEM Agency

The B2B SEM Agency You Need to Make More & Spend Less

You can’t increase your revenue if you’re spending all of your ad budget on wasted clicks. Let our SEM agency maximize your return on ad spend by getting your ads in front of the right buyers, filling your funnel with qualified prospects and nurturing them until they convert.

Google Partner

A Search Engine Marketing Agency Focused On Results That Make an Impact

Real talk—dabbling in paid search ads may be easy, but it doesn’t take long to realize that building a high-performance campaign that drives impactful results for your B2B business is a whole different game. Don’t let just any digital marketing agency throw money at Google or Bing search ads without specialized B2B SEM expertise. Otherwise, you’ll just end up wasting money on irrelevant clicks from unqualified buyers, frustrating your sales teams and disappointing c-level management with lukewarm results. Konstruct is the search engine marketing company you need to make a real impact with your paid campaigns, widening your net and building brand awareness with the right prospects, and nurturing those prospects until they ultimately become loyal clients or customers.

B2B Sales Cycles Are Our Strong Suit

If your last agency didn’t understand the intricacies of B2B sales cycles, they probably had a tough time driving any tangible results for your B2B business. That’s why you’re here! Whether your sales cycle is two weeks or two years, we know how to set up an SEM campaign that will nurture prospects wherever they’re at, making them eager to move through the funnel.

Get Your Ads On The Right Search Engine Pages

The biggest challenge with search engine marketing is understanding what keywords to target, especially when running campaigns in highly complex industries. Target the wrong keywords and you could blow your entire ad budget on irrelevant clicks. Our digital agency has proven B2B keyword research strategies in place to ensure that your ads show up for the search terms that your target audience is actively using.

Better Results From the Same Ad Spend

Inexperienced SEM “specialists” will tell you that the only path to increased sales is an increased ad spend because they lack the expertise to understand how to make your ads perform. Our team of ad experts will work to constantly optimize your ad accounts to maximize your results, whether it be improving your ROAS, expanding your campaigns, or restructuring your accounts to allocate ad spend more strategically.

Let’s do something great together.

Looking for SEO services?

You’ve still come to the right place. Click the button to learn why we’re the SEO company you need to change your business trajectory with battle-tested SEO strategy and implementation.

Our SEM Marketing Agency Has Supported B2B Clients In Diverse Industries

From SaaS companies to industrial manufacturers and everything in between, our marketing strategies have helped many B2B businesses come out on top.

Cloud Migration Services
Canadian Food Safety Group

The Search Engine Marketing Services You Need to Maximize Your Return On Ad Spend

Any search marketing agency can set up your ad campaigns and increase your leads but the right agency will have the frameworks, processes and expertise needed to increase your volume of qualified leads with their search engine marketing services. That’s where we come in.

Google Ads

Out of all of the search engines, Google receives the vast majority of search queries. In today’s digital economy, solidifying your business’ presence on relevant Google results pages is vital. From conducting extensive keyword research to drafting compelling ad copy and optimizing your campaigns, we’ll ensure that your ads target and generate more clicks from the most qualified buyers in your industry and fewer from those who are unqualified or unlikely to convert.

  • Comprehensive Campaign Strategy
  • Extensive Keyword Research
  • Enticing Ad Copy
  • Ongoing ROAS-Focused Optimizations
  • Captivating PPC Landing Pages

Microsoft Ads

Bing may be the underdog you’re looking for when it comes to PPC advertising. Ads on Bing typically have lower competition, often resulting in better ad positions and lower cost per click. Additionally, Big ads often perform well for industrial B2B clients targeting an older audience, as this demographic is often more likely to use Bing as their default browser. We’ll help you determine whether Bing ad campaigns are a profitable way to advertise your business online based on your target audience and will help you develop and optimize campaigns that ensure maximum ROI.

  • Effective Campaign Strategy
  • Comprehensive Keyword Research
  • Persuasive Ad Copy
  • Ongoing ROAS-Centred Optimizations
  • Captivating PPC Landing Pages

Get a Custom Proposal Based On Your Business & Market

Gain Valuable Insights On Your SEM Efforts From Industry Experts

Whether we work together in the short-term, long-term or not at all, we guarantee you will be happy you took the time to speak with us.

We Have the SEM Results To Back It Up

Other search engine marketing agencies say they have the expertise to drive profitable results for your business, but we have the case studies to prove it!

Digital Marketing Expertise Battle-Tested for Your Business Type

Our digital marketing agency has extensive experience running successful B2B PPC campaigns for clients in all of the following business types so you can feel confident choosing Konstruct to manage your digital marketing strategy.

B2B Digital Marketing

When it comes to B2B Google Ads, the experts at Konstruct are tough to beat. We know B2B marketing inside and out and have an abundance of B2B success stories to show for it.

Industrial B2B Digital Marketing

More and more industrial & manufacturing decision-makers are vetting their vendors online. We help industrial businesses show up where it counts to increase brand awareness and leads.

Franchise B2B Digital Marketing

You want your franchises to compete against competitors, not each other. We prioritize geographical targeting to make sure that each franchise holds its own in its particular location.

eCommerce B2B Digital Marketing

We can help your eCommerce business drive more traffic to your product pages through Google Shopping Ads and Facebook catalogue ads and create strategic retargeting ads to upsell existing customers.

B2B Shopify Digital Marketing

We combine Google Ads with other digital marketing services tailored to the Shopify platform to get more customers to “add to cart”.

B2B SaaS Digital Marketing

We know the sales journey of SaaS customers like the back of our hands and know exactly how to reach these audiences where they’re at.

B2B Enterprise Digital Marketing

Most agencies don’t have the systems in place to manage large Google Ads spends, oversee multiple ad campaigns, and execute complex PPC strategies. Good thing we’re not like most agencies!

Account-Based Marketing

We help B2B sales teams throughout North America reach specific clients through highly targeted and personalized Google Ads campaigns that build brand awareness and nurture sales leads.

B2B Tech Marketing

We’re deeply in tune with sales cycles in the tech industry and know how to make your business stand out from the pack with a killer online marketing strategy.


“At the start of this engagement, Konstruct Digital didn’t have much experience with our industry, but they have proven to be quick learners. I’ve been an engineer for 40 years, and now I sometimes think they know more than I do.”


“Konstruct Digital has been outstanding in terms of project management. We have weekly calls and they always update us on their progress, plans, and everything they’ve accomplished so far. This makes it incredibly easy to work with them. ”

What is an SEM Agency?

A search engine marketing agency is a business with high-level knowledge in strategizing, setting up, managing and optimizing an ad campaign that will boost a website to the top of paid search rankings for Google and Microsoft platforms. SEM agencies work with clients’ goals to create a solid campaign strategy that ensures maximum results.

What is the Benefit of SEM? 

Search engine results pages (SERPs) are comprised of both paid and organic search results. SEM efforts can help your site appear twice on SERPs for high-value keywords without competing with yourself. With paid ads, you are more likely to see instantaneous results from your investment whereas SEO typically requires more time to see similar results. However, SEO sets you up for longer-term success in the SERP space. Ultimately, SEO and paid ads complement each other, helping you increase search traffic to your website.

Frequently Asked Questions

How are SEM budgets set? 

SEM costs fluctuate depending on your goals, the competitiveness of the SERP space, your industry, your geographical location, and the time of year. All ads in the paid search space charge on a cost-per-click basis, so if you want your ad to show up higher and more frequently on the SERP, you will likely need more budget to increase the competitiveness of your bids. 

What is the difference between an SEM and SEO company? 

SEM is a very broad term often comprising search engine optimization and paid ads, whereas SEO is just SEO. Although they both aim to get your pages listed at the top of the search engine rankings, SEM targets paid search rankings, while SEO targets organic search rankings. The most significant difference between the two is if SEO is a marathon, SEM is a sprint — due to its instantaneous results. Typically, an SEO agency focuses solely on organic search rankings, whereas an SEM agency focuses on both organic and paid rankings.

Let’s Drive Impactful Results Together

How do you measure the success of SEM campaigns? 

milarly to budgets, measuring the success of SEM campaigns depends entirely on your goals. SEM companies will work with clients to understand campaign goals and then focus on creating a campaign to reach those goals. Common campaign goals include increasing…

  • Website traffic
  • Purchases
  • Leads
  • Brand awareness

Typically after a campaign is launched, an SEM firm will use benchmark results based on industry standards to measure campaign success.

What other digital marketing services does Konstruct offer?

As a digital marketing firm, Konstruct offers a variety of marketing services in addition to our PPC advertising services, including organic SEO services such as local SEO and eCommerce SEO, content marketing services such as social media marketing and email marketing, as well as web development and design services.