B2B PPC Agency
The B2B PPC Agency That
Helps You Get More for Less
We’re the B2B PPC agency you hire to increase leads, decrease cost-per-conversion, and
fill your sales funnel with qualified prospects beyond your current reach.
Unmatched B2B PPC Expertise to Help You Maximize the Impact of Your Ad Spend
Any agency can throw money at LinkedIn or Google and boost your leads but few understand the intricacies of complicated B2B sales
cycles or have the proven track record in the B2B PPC space to help you increase your volume of qualified leads. Konstruct is an
industry leader in B2B PPC marketing with the focused expertise required to help B2B companies in complex industries reach
key decision-makers and turn them into long-term customers.
We Get Your B2B Sales Cycles
Many B2B businesses have longer sales cycles, which means prospects require a higher level of nurturing and attention. We know how to meet qualified buyers where they’re at in the buying journey with B2B PPC tactics designed specifically for their exact stage in the sales funnel so you can keep your leads engaged.
PPC is Our Not-so-secret Weapon
What separates marketing generalists from PPC experts is whether or not their ads create a profit or burn away your marketing budget. Our expert PPC team creates unique PPC strategies underpinned by our years of experience that drive qualified traffic to your site and help you earn the maximum return on ad spend (ROAS).
We Speak
C-level
Complex industries come with complex selling propositions. Whether we’re communicating your product to a prospective customer or our results to your executive team, we know exactly how to dilute complex topics down to just the information needed to make the right executive decisions.
Let’s Do Something Great Together.
No Busywork, No BS, No B-Teams. We Want to Be the Last Agency You Ever Work with.
We Get Complex B2B Industries Because We’ve Been There Done That
We’ve helped B2B clients in a wide array of industries maximize their ROAS. From SaaS and cloud computing to industrial manufacturing and more, you name it and we can advertise it.
The PPC Advertising Services You Need
to Generate More Qualified Leads
You want to generate more qualified leads and improve your ROI, we have the expert-driven services to make it happen.
Search Engine Marketing
Paid search marketing is the ideal way to augment your organic search strategy because our Google and Microsoft ads deliver immediate results. We know exactly how to create a paid search campaign that will reach people at different levels of the funnel based on their search intent and help you find the most marketable search queries for your business.
- Winning Google and Microsoft Ads
- Innovative Campaign Strategy
- Comprehensive Keyword Research
- Enticing Ad Copy
- Ongoing ROAS-Centric Optimizations
- Conversion-Focused PPC Landing Pages
Paid Social Media Advertising
There are many B2B buyers surfing social media platforms. You just need your hook to be at the right place at the right time to reel them in. At Konstruct, our paid social expertise lies in creating targeted ads for audiences in the market for your products or services and remarketing to people who have already shown interest in your offerings.
- Impactful LinkedIn, Facebook, Instagram and Twitter Ads
- Focused Audience Targeting
- Persuasive Ad Copy & Design
- Powerful Boosted Posts
- Ongoing ROAS-Centric Optimizations
Display Advertising
With display advertising, we know how to stop audiences in their tracks with engaging creative and persuasive ad copy injected into the places where your ideal customers are most active. Our experts know how to tailor the placement of the ads to your unique business, making display advertising a great addition to your full-funnel marketing strategy.
- Innovative Campaign Strategy
- Lazer-Focused Audience Targeting
- Captivating Ad Design
- Powerful Placement & Content Targeting
- Ongoing ROAS-Centric Optimizations
Get a Custom Proposal Based On Your Business & Market
Take the First Step Towards Paid Ads That Increase Leads Without Breaking the Bank
Whether we work together in the short-term, long-term or not at all, we guarantee you will be happy you took the time to speak with us.
Our Proven PPC Process Has Been Years
in the Making
There is more to PPC than writing an ad and throwing money at it. Creating ads that convert your ad spend into profit
requires specialized expertise. Through years of experience, we have perfected our PPC process.
Understand Your Market
Trying to run ads without fully understanding your market is almost guaranteed to crash and burn. If your current agency just doesn’t get you, it’s time to move on!
Understand Your
Goals
Do you want to build brand awareness, increase traffic or conversions or focus on lead generation? We take the time to understand your goals to steer our PPC efforts in the right direction.
Do the
Research
Our paid media specialists conduct platform-specific research on audience availability and targeting, and suggest multiple budget scenarios including both conservative and competitive approaches so you can choose the option that ticks all the boxes.
Create a Rock
Solid Strategy
We don’t do knee-jerk launches. We complete a thorough analysis of the competitors, keywords, ad types, and targeting options to produce the most lucrative, custom strategy for your business before diving in.
Create a Campaign Blueprint
We produce a comprehensive campaign blueprint for all paid advertising campaigns including targeting, ad copy, ad graphics, ad destinations, and more. Basically everything but the kitchen sink!
Launch
Time!
We launch the ads right on schedule while you prepare for all the leads to start rolling in.
Optimize,
Analyze & Test
We don’t just set it and forget it. We take a close look at the performance of your ad campaign including click-through and conversion rates so we can do more of what’s working and less of what’s not.
It’s Grow Time
We’re constantly in tune with where you’re trying to grow whether it’s new locations, regions, channels, etc and pivot our strategies to support your business growth.
Most PPC Agencies Count Clients, We Count Wins
Saying we’re great doesn’t prove anything, so we’ve got the case studies to back it up.
The Paid Ads Expertise You Need to Catch Your Ideal Buyer’s Attention
Make your brand loud in the places where your prospective customers are making buying decisions. We have expertise in the biggest
advertising platforms for B2B businesses to support your full-funnel marketing strategy.
Google Ads
Don’t settle for an agency that’s holding you back with poor campaign structures, ineffective budget allocations, and incorrect keyword targeting causing you to spend more money on irrelevant clicks.
As a certified Google Ads partner, our B2B PPC agency knows how to allocate budget based on your business priorities and SERP competitiveness. With every paid search strategy, we always look for ways to leverage lucrative SERP spaces to reach ideal audiences at different levels of the funnel.
LinkedIn Ads
The key to blowing your competitors out of the water with LinkedIn Ads is targeting the right audiences with ad copy that addresses their specific stage in the funnel.
Our strategic approach to LinkedIn Ads campaign delivery allows us to reach audiences most likely to convert with messaging that really resonates with where they’re at in the sales cycle. We keep a close eye on who the ads reach, test our ad copy and graphics and continue making refinements to audience targeting so you get the best bang for your buck.
SEM
When creating Google or Microsoft Ads, the last thing you want is irrelevant paid search campaigns with poor keyword targeting that are driving up your cost per conversion.
At Konstruct, our Google and Microsoft-certified paid ads specialists are rockstars at finding the most relevant search terms, improving ad rank, and creating stellar, scroll-stopping ad copy through highly relevant paid search ads to help you get the most conversions for the lowest costs.
Programmatic Ads
You want your ads to show up for your ideal audience in the specific context where they are most likely to convert. But, your competitors are trying to beat you to the punch.
With our expertise in programmatic display advertising, we can help you use software to buy the most lucrative ad space for your business, beating out your competitors and increasing your brand’s share of voice when and where it counts.
Enterprise PPC Management
As an enterprise business, you have a long list of product or service offerings that you need to advertise effectively. This can create complex campaign structures that are difficult to manage and impossible to grow.
At Konstruct, we always have the future in mind and come armed with an arsenal of best practices honed from years of experience. We create campaign structures that are designed to scale so you can see the best results from your ads while supporting business growth.
B2B Digital Marketing
When it comes to B2B paid ads, the experts at Konstruct are tough to beat. We know B2B marketing inside and out and have an abundance of B2B success stories to show for it.
Industrial B2B Digital Marketing
More and more industrial & manufacturing decision-makers are vetting their vendors online. We help industrial businesses show up where it counts to increase brand awareness and leads.
Franchise B2B Digital Marketing
You want your franchises to compete against competitors, not each other. We prioritize geographical targeting to make sure that each franchise holds its own in its particular location.
eCommerce B2B Digital Marketing
We drive more traffic to eCommerce product pages through Google Shopping Ads and Facebook catalogue ads and create strategic retargeting ads to upsell existing customers.
B2B Shopify Digital Marketing
We combine paid ads with other digital marketing services tailored to the Shopify platform to get more customers to “add to cart”.
B2B SaaS Digital Marketing
We know the sales journey of SaaS customers like the back of our hands and know exactly how to reach these audiences where they’re at.
B2B Enterprise Digital Marketing
Most agencies don’t have the systems in place to manage large ad spends, oversee multiple ad campaigns, and execute complex PPC strategies. Good thing we’re not like most agencies!
Account-Based Marketing
We help B2B sales teams throughout North America reach specific clients through highly targeted and personalized campaigns that build brand awareness and nurture sales leads.
B2B Tech Marketing
We’re deeply in tune with sales cycles in the tech industry and know how to make your business stand out from the pack with a killer online marketing strategy.
Konstruct Vs. Other PPC Agencies
From strategic targeting that puts ads in front of the audiences that are eager to convert, to scroll-stopping ad copy and ad creative that entices prospective buyers to learn more, we know exactly how to strategize and implement successful
PPC campaigns for B2B businesses that other agencies can’t hold a candle to.
We Bring the Technical Prowess
If your current agency isn’t bringing enough technical PPC expertise to the table, you could be spending too much money reaching irrelevant audiences or missing out on potential customers.
At Konstruct, we have more experience in firmographic targeting, ABM, and full-funnel targeting than other agencies, so we can help you generate the highest quality traffic and leads for the lowest possible cost-per-click.
We Shine Light Where Other Agencies Leave You in the Dark
With B2B sales cycles often taking many months (or even years!), the last thing you want is an agency that leaves you in the dark about the efficacy of your campaigns.
At Konstruct, we reduce blind spots throughout the entire process with detailed reports that offer line-of-sight into exactly where your customers are on their journey, and give you the KPIs necessary to maximize your ad spend.
We Don’t Set it and Forget it
If your last agency set up a successful ad campaign and responded with nothing but a pat on their own backs, we’re here to tell you that you deserve better.
No matter how well your campaigns are performing, there is always room for improvement in your advertising efforts. The ad campaigns we manage are never “finished” and we continue to optimize your PPC accounts and look for any and every opportunity to be proactive instead of reactive along the way.
The Best Marketing Decision You’ll Ever Make is Just One Click Away…
Learn B2B PPC Strategy from the Industry’s Top Paid Ads Experts
What is B2B PPC?
B2B PPC is a pay-per-click advertising model utilizing different search engines and platforms to target business-to-business audiences. With the aim of drawing high-quality traffic to your website, advertisers run ads on a platform, such as Google, Bing, Facebook or LinkedIn, and pay a fee every time someone clicks on the link.
Why is PPC Valuable for B2B Businesses?
There are numerous benefits of PPC for B2B businesses:
- It offers the most immediate results out of any digital marketing strategy.
- It’s easy to track and measurable.
- With SEM, your brand will have increased exposure as your ad will be displayed on the first page of results.
- You’ll enjoy greater brand visibility as targeted traffic will be directed to your website.
- You can run multiple campaigns for different keywords simultaneously.
- You’ll be able to connect with prospects who are actively searching for a specific keyword related to your product or service.
Why Do You Need a B2B Paid Advertising Agency?
There’s a lot to consider when it comes to putting together a PPC campaign. You’ll need to choose the right keywords or audience targeting, and arrange them into organized campaigns and ad groups. You also need to design engaging ads and set up landing pages for these ads. It can be a complicated process and this is where an experienced digital marketing agency is most helpful. Your campaign will be managed by a team of specialists with in-depth knowledge who will consistently monitor your PPC campaigns for the best results.
Let’s Drive Impactful Results Together
Frequently Asked Questions
Do Google Ads Work for PPC?
Google is the world’s largest search engine and the most popular PPC advertising platform so it’s ideal for paid advertising. Google Ads is an excellent option for PPC as you can personalize your advertising campaign to reach your target audience on Google Search and tailor your campaign to any budget.
However, don’t discount other platforms. Bing, for example, is another good option for paid advertising. While Bing is much smaller than Google, this is not necessarily a disadvantage. Bing will cost significantly less per click than Google, and because of the smaller market share, your ads will face less competition when it comes to hitting those target search words.
Social platforms like Facebook and LinkedIn are also worth considering. Unlike Google and Bing which focus on keywords, these social networks base PPC ads on factors such as user behaviour and interests along with user data such as job title and industry.
What is the Difference Between PPC and SEO?
PPC and SEO are two different digital marketing strategies. While PPC aims to increase traffic to your site via paid advertising, SEO is aimed at increasing traffic through organic means. SEO is usually a more long-term strategy to ensure consistent growth. On the other hand, PPC can produce immediate results as it focuses on a highly targeted audience over a specific period of time.
How Much Do You Have to Spend to Get Results with PPC?
There are a few factors to consider when it comes to figuring out how much you need to spend to get results with PPC. These include your budget, goals, and target audience. This is where a good PPC agency can guide you in setting up the best budget to reach your goals. On average, you should budget for around $1-$20 per click depending on your audience, keywords, industry and platform.
How Do You Assess Your Current PPC Agency?
A good PPC agency will take the time to understand your business and industry, learn about your goals and develop ad campaigns that fit within your marketing strategy and budget.
When it comes to assessing your current PPC agency, here are some questions to start with:
- Are they setting solid goals for your campaigns?
- Are they using a data-driven approach to make informed decisions?
- Is your agency experimenting to see which campaigns are working best for your business?
- Are they offering suggestions and continuously seeking to improve your landing pages and ads for the best results?
- Is your agency upfront on pricing and setting a realistic budget?
- Are they clearly communicating campaign results and keeping you informed about how your ads are performing?
If you can’t answer yes to any of these questions, it’s time to consider switching to an agency that can meet your PPC needs. At Konstruct Digital, we will work closely with you to assess your goals and develop an effective PPC strategy that will drive instant qualified traffic to your site.