B2B Digital Marketing Strategies

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Real B2B digital marketing strategies, tips, and insights that you can put to work today and level up your marketing game.

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New and Noteworthy

A humanoid robot with a futuristic design is sitting at a desk, writing on paper with a pen. A speech bubble with three dots hovers near the robot's head, suggesting it is engaged in communication.

Content 4 min read · July 5 2024

Should You Replace Your Content Marketer with Ai? Maybe…

A banner image with the Konstruct team celebrating.

Digital Marketing 3 min read · June 28 2024

Living Konstruct’s Culture: a Glimpse into Our World

A digital illustration with a metaphorical representation of target-focused strategy. The background is divided by a large blue arrow pointing rightwards. On the left side, there's a man dressed in business casual attire looking through a telescope that is comically extended. He's in a striding position, implying action and focus.

Digital Marketing 3 min read · June 28 2024

Account-Based Marketing: Just Another Buzz Word or the Synergy That Drives Business Success?

A US 100-dollar bill being consumed by flames. The fire appears to be fed by a jerry can pouring gasoline onto the blaze. The background is a blurred blue hue that contrasts with the bright orange and yellow of the fire, drawing the eye to the incineration of the currency. There's a watermark that reads "www.konstructdigital.com" at the bottom right. The image could be illustrating the concept of "burning money" or financial waste.

Digital Marketing 3 min read · June 28 2024

My Massive Marketing Mistake: the Hidden Cost of Cutting Costs

Digital Marketing Strategy

View All Strategy Articles

A banner image with the Konstruct team celebrating.

Digital Marketing 3 min read · June 28 2024

Living Konstruct’s Culture: a Glimpse into Our World

A digital illustration with a metaphorical representation of target-focused strategy. The background is divided by a large blue arrow pointing rightwards. On the left side, there's a man dressed in business casual attire looking through a telescope that is comically extended. He's in a striding position, implying action and focus.

Digital Marketing 3 min read · June 28 2024

Account-Based Marketing: Just Another Buzz Word or the Synergy That Drives Business Success?

A US 100-dollar bill being consumed by flames. The fire appears to be fed by a jerry can pouring gasoline onto the blaze. The background is a blurred blue hue that contrasts with the bright orange and yellow of the fire, drawing the eye to the incineration of the currency. There's a watermark that reads "www.konstructdigital.com" at the bottom right. The image could be illustrating the concept of "burning money" or financial waste.

Digital Marketing 3 min read · June 28 2024

My Massive Marketing Mistake: the Hidden Cost of Cutting Costs

A megaphone where the mouthpiece is orange and says “in-market audience” and the other half is blue with “out-of-market-audience”.

Digital Marketing 5 min read · June 28 2024

Prioritizing Tactics in Your Gtm Strategy: the Konstruct Go-to “Go-to-market” Playbook

SEO

View All SEO Articles

Search bar with a magnifying glass hovering over the query “SEO”. On top of the search bar there is a bar graph with two fingers across.

SEO 11 min read · November 29 2023

B2B SEO Statistics to Help You Justify Your Marketing Spend

A desktop computer with "SEO" on the screen. There are mini landing page examples surrounding the computer.

SEO 13 min read · April 28 2023

How to Create an SEO-Friendly Site Structure

A desktop computer with an eCommerce site on the screen. On the left side of the image are shopping bags and the right is a cloud.

SEO 19 min read · December 7 2023

B2B eCommerce SEO: How to Optimize Your eCommerce Site to Attract B2B Buyers

A man holding a tool box open with the SpyFu, ahrefs, moz keyword explorer, and Google search console logos.

SEO 18 min read · April 27 2023

The Ultimate SEO Tools List (30+ Free & Paid Tools You Need!)

Paid Ads

View All Paid Ads Articles

Computer with a LinkedIn feed and one thumb pointing up and one thumb pointing down.

PPC 13 min read · May 25 2023

The Do’s and Don’ts of B2B LinkedIn Ads

An iPhone with a Facebook ad from Konstruct Digital. Add title: "High Impact B2B Growth Marketing Found it at: konstructdigital.com" The ad graphic is a man wearing a jetpack. There is a target on the ad.

PPC 10 min read · September 18 2023

How to Target Facebook Ads: the Ultimate Guide for Success

PPC 14 min read · August 2 2023

How Much Does it Cost to Advertise on Facebook in 2023?

A robot AI holding two signs that have "100" on them.

PPC 12 min read · April 27 2023

Ai Run Amok: Being Deliberate with PPC Automated Bidding Strategies

Content Marketing

View All Content Marketing Articles

A humanoid robot with a futuristic design is sitting at a desk, writing on paper with a pen. A speech bubble with three dots hovers near the robot's head, suggesting it is engaged in communication.

Content 4 min read · July 5 2024

Should You Replace Your Content Marketer with Ai? Maybe…

A man looking at his phone and swearing

Content 14 min read · December 7 2023

LinkedIn B2B Marketing Examples That Made Us Say, “$h!t, I Wish I Thought of That!”

Content 11 min read · August 8 2023

9 B2B Social Media Dos and Don’ts That’ll Change Your Social Game

A laptop with a robotic hand on the screen and different content marketing icons and images around him.

Content 11 min read · August 8 2023

Stop Snoozing on These 7 B2B Content Marketing Trends

Web Design

View All Web Design Articles

A person holding a laptop pointing to the screen where website analytics are displayed. There are different icons around the person’s head with lines emanating from the laptop, and each icon has different examples of B2B website metrics.

Web Design 16 min read · August 10 2023

7 Must-Know B2B Website Metrics (and 4 Common Metrics That Don’t Actually Matter!)

A person holding a computer with a variety of metrics and graphs, including bar graphs, line graphs, and circle graphs.

Web Design 20 min read · November 1 2023

Conversion Optimized Web Design for Local Businesses

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Web Design 3 min read · April 27 2023

Use Heat Mapping to Build a Better User Experience

A desktop computer with chains across and a lock in the centre. On the left side, there is a shield icon, and on the right, a lock icon.

Web Design 4 min read · April 27 2023

Does My Site Need Ssl?

Digital Marketing Strategy Articles

A banner image with the Konstruct team celebrating.

Digital Marketing 3 min read

Living Konstruct’s Culture: a Glimpse into Our World

June 28 2024

Recently, I’ve been recruiting for our next hire, a digital strategist, and a candidate asked me, “What’s Konstruct’s company culture like?” This isn’t the first…

A digital illustration with a metaphorical representation of target-focused strategy. The background is divided by a large blue arrow pointing rightwards. On the left side, there's a man dressed in business casual attire looking through a telescope that is comically extended. He's in a striding position, implying action and focus.

Digital Marketing 3 min read

Account-Based Marketing: Just Another Buzz Word or the Synergy That Drives Business Success?

June 28 2024

A US 100-dollar bill being consumed by flames. The fire appears to be fed by a jerry can pouring gasoline onto the blaze. The background is a blurred blue hue that contrasts with the bright orange and yellow of the fire, drawing the eye to the incineration of the currency. There's a watermark that reads "www.konstructdigital.com" at the bottom right. The image could be illustrating the concept of "burning money" or financial waste.

Digital Marketing 3 min read

My Massive Marketing Mistake: the Hidden Cost of Cutting Costs

June 28 2024

A megaphone where the mouthpiece is orange and says “in-market audience” and the other half is blue with “out-of-market-audience”.

Digital Marketing 5 min read

Prioritizing Tactics in Your Gtm Strategy: the Konstruct Go-to “Go-to-market” Playbook

June 28 2024

A laptop screen with a website. On the website, there is a road with various pins that have target icons, people icons, clock icons, and graph icons.

Digital Marketing 4 min read

When Will I Start Seeing Results from My Marketing Investment?

January 23 2024

The Konstruct Digital team celebrating with balloons and party blowers

Digital Marketing 3 min read

Konstruct Ranks on the Globe and Mail’s Top Growing Companies List

October 5 2023

A hand holding a magnet attracting stick figures.

Digital Marketing 10 min read

How to Fail at B2B Inbound Marketing (I.e., Common Misconceptions & Mistakes to Avoid)

September 28 2023

A B2B marketing funnel with MOFU at the top, BOFU in the middle, and TOFU at the bottom.

Digital Marketing 10 min read

B2B Marketing Funnels: the Secret to More Qualified Leads

September 5 2023

A laptop with a hand emerging from the screen holding a magnet that is attracting people.

Digital Marketing 14 min read

19 B2B Lead Generation Tools to Turbocharge Your Sales

September 29 2023

A person holding a laptop pointing to the screen where website analytics are displayed. There are different icons around the person’s head with lines emanating from the laptop, and each icon has different examples of B2B website metrics.

Digital Marketing 16 min read

7 Must-Know B2B Website Metrics (and 4 Common Metrics That Don’t Actually Matter!)

August 10 2023

Digital Marketing 10 min read

How to Leverage Custom Images in Your Blog Posts to Build Links Naturally

April 27 2023

A woman smiling and holding a megaphone. In the background there is a blog feed and the Facebook, Instagram, Youtube, Twitter, mail, and LinkedIn logos.

Digital Marketing 21 min read

8 Blog Promotion Techniques to Increase Website Traffic

July 17 2024

Digital Marketing 18 min read

How to Promote Your Shopify Store: 5 Sure-fire Strategies for Success

January 30 2024

The main characters in friends, including Phoebe, Chandler, Monica, Ross, Rachel, and Joey

Digital Marketing 2 min read

If the Characters in Friends Worked at a Digital Marketing Agency…

April 27 2023

Congrats to our client Souper Cubes for getting a deal on Shark Tank

Digital Marketing 1 min read

Congrats to Souper Cubes on Their Shark Tank Deal!

March 13 2023

The Elf looking at his phone with gifts floating around him

Digital Marketing 9 min read

5 Holiday Marketing Tips to Target Last-minute Shoppers

May 26 2023

Clutch 2020 top B2B SEO company award for Konstruct Digital

Digital Marketing 1 min read

Clutch Selects Konstruct Digital as a 2020 Top SEO Company

March 13 2023

How to start your own Shopify affiliate program

Digital Marketing 13 min read

Harnessing the Power of Affiliate Marketing on Your Shopify Storefront

July 17 2024

Your complete guide to Shopify conversion rate optimization

Digital Marketing 20 min read

Your Complete Guide to Shopify Conversion Rate Optimization

March 13 2023

Digital Marketing 11 min read

The Covid Chronicles Part 2: 18 Digital Tools to Help You Take Your Business Online

August 26 2024

Digital Marketing 36 min read

50+ Powerful Shopify Marketing Apps to Boost Your Sales

September 29 2023

Digital Marketing 1 min read

Facebook and Instagram Shops Available Soon

March 13 2023

Digital Marketing 9 min read

The Ultimate List: 50+ Surprising Shopify Statistics

April 20 2023

Digital Marketing 8 min read

The Covid Chronicles Part 1: Roundup of the Most Creative Digital Pivots

July 17 2024

Digital Marketing 11 min read

Tune in Now! 10+ Bingeable Digital Marketing Podcasts

February 22 2024

Digital Marketing 11 min read

Phygital Marketing – the New Frontier

August 3 2023

Digital Marketing 12 min read

200+ Digital Marketing Conferences That We’re Stoked for in 2020

August 26 2024

Digital Marketing 14 min read

Marketing Strategies to Help Your Seasonal Businesses Thrive

August 29 2022

Digital Marketing 8 min read

5 Common Mistakes Small Businesses Make with Their Digital Marketing

May 26 2023

Digital Marketing 5 min read

How Much Should You Budget for Marketing?

March 28 2024

Digital Marketing 13 min read

B2B Online Marketing Trends for 2020

August 26 2024

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