Meet the Team

Matt is a serial digital entrepreneur and pioneer. Before Konstruct, Matt cut his teeth co-founding a Calgary based multi-million dollar e-commerce startup. Wishing to broaden his horizons, he then moved to Norway where he transitioned his experience into running his first digital agency focused on the European market.

Matt’s two decades of diverse digital media experience gives him a unique strategic perspective, and he is an expert at crafting highly effective multi-channel digital-first strategies, with a special passion for B2B account-based marketing of commercial, industrial, and manufacturing clients of all sizes.

As a teenager in the 90’s, Amanda taught herself web development by creating band fan websites with Geocities. It’s a past we won’t let her forget (we will pay a bounty if anyone can find one of these sites!).

Since this time, Amanda parlayed her young experience and formal education into the successful operation of multi-million dollar companies. She’s one of Canada’s leading authorities on all things SEO and digital, effortlessly translating theory into successful execution. A thought leader in the field, Amanda’s work is frequently cited in leading digital marketing publications.

From travelling to three different continents as an independent artist to living in Muscat, Oman, for five years, and skiing just about every ski hill you can think of, it’s safe to say JD has been around the block.

Through his unique travels, JD has always lived by three “C’s”: creativity, communication, and curiosity. He dreams big, always thinks out of the box, prefers honest and straightforward communication, and views learning as a lifelong commitment, all of which make him a great Digital Strategist.

Tryphena was such a fan of our work at Konstruct, she made the switch from client to Konstruct team member! We were such a fan of Tryphena, we welcomed her with open arms. Tryphena is undoubtedly a “people person”. Her sunny personality and stories about riding around town on her Vespa are sure to brighten up a room.

On top of gardening, playing with her chihuahuas, and Vespa-ing, Tryphena’s passions lie in creative digital marketing growth strategies and customer service. She’s all about nurturing relationships and getting to know the ins and outs of her clients to deliver top-notch results.

Born and raised in sunny Denmark, Katrine’s father once ran an experiment to see how long it would take her to get sick of ice cream if he gave it to her every time she asked. To the best of our knowledge, she still isn’t sick of ice cream, although she no longer lives in Denmark…

Don’t let Katrine’s quiet demeanor fool you, as under the surface she is fiercely competitive about getting the best results for her clients and insatiably curious about the latest digital marketing trends and strategies.

Meet Carter. This guy is as outdoorsy as John Muir. Seriously. Carter spends his time running marathons, skiing, surfing, cycling, golfing, or basically doing any activity that involves physical activity and being outside. He is an adventure-seeker who is no stranger to exploring new horizons and pushing himself to succeed.

Whether pounding the pavement in a marathon or crafting a top-tier marketing strategy, Carter is always down for a good challenge. His unwavering curiosity to learn and deploy new marketing strategies combined with his unstoppable critical and creative thinking skills help him achieve great results for any client he works with.

As our resident electronic music and astrology lover, Sheena has playlists that are filled with what she calls “beep boop alien music for the soul.” If there’s ever an awkward silence, she WILL explore your birth chart—whether it’s out of sheer curiosity or she wants to discover your soul’s karmic path, we may never know.

Sheena’s curiosity about people makes her a standout account manager. She takes pride in simplifying complex processes and developing efficient workflows to help people solve problems. Her ability to build strong relationships with all of her clients (no matter their sun sign) ensures lasting partnerships, trust, and success.

Meet Kellan, a.k.a. the office rabbit and winner of the ‘Scariest Last Name to Try to Pronounce’ contest. (Okay, that’s not a real contest we’ve hosted but we wouldn’t put it past our Kulture Club to give him a certificate anyway). Since he’s been here, no one has seen Kellan eat anything besides salad—if this doesn’t show discipline, we don’t know what will! 

Kellan’s discipline doesn’t end with his leafy lunches; he’s also very disciplined when it comes to impressing his clients. You can always find him nose-deep in client data trying to find new ways to help his clients crush the competition. 

Every evening, you’ll find our resident yoga enthusiast Maria bending over backward in poses like the wheel pose (Google it!), which makes the rest of us wonder if she’s secretly made of rubber. But if you think her nightly yoga sessions keep her zen and rested, her 5 cups of coffee per day would beg to differ! 

Off the mat, Maria channels that same drive into her role as a Digital Strategist. From developing cutting-edge campaigns to optimizing digital experiences, Maria’s blend of creativity, focus, and out-of-the-box thinking ensures she’s always one step ahead for her clients.

Joel is a man of many talents. At one point in Joel’s storied career, he was a portrait photographer. And a news reporter. And a sportscaster. He’s also able to recite exhaustive performance statistics on the Calgary Flames, a skill he’s rarely asked to demonstrate.

As head of our search team, Joel is in charge of the overall search marketing strategy for every Konstruct client. Joel lives and breathes a single word: results. He is passionate about driving his team to generate growth for his clients using his sweeping knowledge of SEO, paid advertisement, and social tactics.

When Brady mentioned his love for taking on tough challenges, we knew he’d fit in perfectly with our team at Konstruct. And true to form, when he’s not in the office, you’ll find him scaling walls—literally. He spends his weekends clinging to rock walls. But if you think all that climbing wears him out, just wait till you see him chasing after his two kids. Turns out, rock walls are nothing compared to the stamina that dad life requires!  

When it comes to SEO, Brady loves to dive deep and learn what makes search engines tick. This helps him figure out the best ways to solve client problems and optimize websites to truly help our clients succeed. 

Lyren is an aspiring adrenaline junkie. He once went skydiving and said if it wasn’t so expensive, he’d do it every weekend of his life! When he’s not dreaming about plummeting from the skies on a skydiving escapade, he’s trying to get his adrenaline kick via cosmic horror books, video games, and films.

You know what else gets Lyren’s blood pumping? Keeping up with Google algorithm updates! Lyren has a thirst for SEO knowledge and a knack for problem-solving. He approaches every client challenge with determination and never shies away from asking the tough questions.

Born and raised in Ireland, Stephen brings a bit of Irish charm (and a very cool accent) to the Konstruct crew. Since trading Irish rain for Canadian snowstorms, he’s learned two things: snow isn’t as fun as it looks, and winter tires aren’t just a suggestion. One day, he swears he’ll make a snow angel on the office patio—if he doesn’t freeze first.

Stephen’s SEO superpower? Keyword research. With a sharp eye for detail, he has a knack for uncovering high-intent, niche keywords, helping clients zero in on their ideal audiences.

Mike is a golf addict — except his game is more about finding the ball than hitting it. He spends more time in the sand traps than on the green turf, but hey, at least he’s learning (and getting a lot of exercise running after his ball). It’s all part of the fun, right? 

Good thing Mike’s marketing game is better than his golf game! With experience launching campaigns on almost every channel, he knows how to navigate the paid media landscape. From finding new ways to segment an audience to being first to market on an emerging platform and connecting different tactics into a cohesive story, Mike loves bringing innovation to everything he does.

Dakota is a die-hard horror movie enthusiast, with a particular affinity for the chilling tales of Jason Voorhees. Her passion has inadvertently turned her into a collector of Friday the 13th memorabilia, amassing a collection that would impress any horror buff.

This same enthusiasm for delving into the depths of horror lore parallels her approach to paid media, where she applies a keen eye for detail and a relentless pursuit of the unseen. Dakota loves digging into data to uncover new opportunities and is always looking to advance her expertise so she can maximize the impact of her clients’ ad spend.

Jason runs a five-star resort for fish and shrimp, with custom tanks and gourmet meals galore. He swears the fish even have personalities! You’ll be shocked by what he’s planning to adopt next though—an everyday boring dog. Here’s hoping a dog will enjoy cuddling more than his fish do… 

The same care Jason puts into his fish carries over to his work in paid media. With over five years of experience, he knows how to create campaigns that drive the right leads and build brands people actually remember. He’s data-driven, sharp, and is an expert in turning strategy into results that matter.

Thomas loves all things fast, especially F1. He swears he watches Rush “for the racing and fast cars”, but we suspect it’s secretly for Chris Hemsworth. In another life, you can catch him ripping up the speedway, but for now, he just fuels his car obsession by offering free repairs to his friends. So yes, we’re all shamelessly sucking up to him for free brake jobs.

Thomas brings driver-level focus to the paid media team: strategic timing, precise execution, and scalable outcomes. Finding the “route” cause of issues is one of his greatest strengths. He’s skilled at fine-tuning paid media campaigns, making sure every dollar runs as efficiently as a well-oiled engine.

If you’re thinking you’ve seen Hannah before you could be right! As resident singer/dancer in revolucionparty, Hannah has performed at festivals, weddings, and corporate events across Canada. Hannah is an expert at engaging with her audiences, a skill that serves her equally well in music and marketing.

A sucker for an expertly crafted Instagram feed and workaholic, Hannah stops at nothing to create the most engaging and high-converting content for her clients that people are not only excited to read, but share and link.

In 2019, Catherine moved from the wine region of Stellenbosch in South Africa to start her new life in Canada and hasn’t looked back since… except for when it’s time for winter driving! Then you can find her Googling the next flight outta here. (Just kidding, she loves the mountains and the people too much to leave us behind.)

When it comes to writing content (her second love right behind her twin daughters AND twin cats), Catherine is enthralled with the entire creative process. Her diverse writing portfolio extends across various industries, allowing her to tackle any content topic with ease and finesse.

Britt is the office funny guy. A former morning radio host and stand-up comedian, Britt’s always testing out material on unsuspecting coworkers. For Britt, content isn’t just his day job. His free time is spent working on his new podcast, which once earned the #11 spot on Apple Podcast’s Entertainment News list. (A feat that is slightly less impressive when you find out he only had 50 downloads… but hey, a win’s a win!)

If you need a writer or visionary to help you produce memorable, inspiring, insightful content for your brand, Britt’s your guy. He’s got a way with words that few can replicate.

As someone who consistently strives to grow her skillset, Emily is always trying out new activities. She’s been the mastermind behind a stage production, rolled strikes in a bowling league, swung her way through a golf tournament, and conquered a 30-day spin challenge (which she won!), just to name a few.

Although Emily’s a Jack of all trades, she’s really a master of one: storytelling. Emily’s past life in journalism has honed her ability to ask the right questions and dig deep for insights that others might miss. This skill set allows her to create compelling, audience-focused content that leaves a lasting impression on everyone who reads it.

A die-hard CrossFitter, Christina swears burpees build character. Whether she’s chasing a new PR or just trying to survive a brutal chipper without cursing out the barbell, she attacks every workout with the intensity of someone who paid good money to suffer. 

As a content specialist, Christina tackles every task like an AMRAP: strategic, relentless, and more than a little competitive. She digs deep, turns strategy into story, and writes content that connects with people and algorithms alike. Hooked on what makes people tick, Christina combines insatiable curiosity, clarity, and execution to deliver content that captivates and converts.

Oleksii’s competitive nature is impossible to ignore—whether it’s martial arts, foosball, or just about anything that involves winning. His first foosball game? He played like the championship belt was on the line—because, in his mind, it was. According to him, if there’s a winner, it’s him. No debate. 

With years of experience in data science, he thrives on connecting different sources to paint the full picture of marketing results. His biggest strength? An instinct for precision, upholding the foundation upon which successful data-driven marketing strategies are built.

Wesley believes that great friendships require the occasional pistol duel. When he’s not schooling co-workers on making beautiful designs, he’s schooling friends in the finer points of first-person shooters.

Wesley understands that aesthetics are an essential part of making compelling content and lives to craft beautiful and engaging visual experiences for his clients.

Ever since she was young, Elaine has always loved to doodle and flex her creative muscles. She has since turned her passions into a career and loves using her unbeatable creativity to produce aesthetically pleasing and effective designs for all of our clients. 

When Elaine’s looking for more inspiration and creativity, you can find her relaxing by the beach. What better place to get inspired for her next design masterpiece?

Chris is Konstruct’s resident tech wizard: part computer scientist, and part mad genius. In his spare time, he runs a home server that handles everything from software development and databases to home security and smart automation. Basically, Chris has engineered the ultimate tech playground… that also happens to double as his apocalypse-ready backup plan (and yes, it runs on Linux).

When Chris steps out of his home lab fortress, he leads our dev team like a true tech stack master. Endlessly curious about how things work (and how to make them better), that curiosity fuels his mission to use technology to support meaningful, scalable marketing.

Lucky has always been eager to learn as much information as possible. His constant urge to learn enabled him to become a web development wizard AND once helped him deliver his second child (you could call him a full-time Developer, one-time Obstetrician)!

When it comes to development, Lucky is a true go-getter. He loves the never-ending learning experience that development provides and is always eager to learn more to deliver the best solutions for our clients.

As a true thalassophile (yes, we Googled that!), Areanne’s safe place is the ocean. At the end of a long week, Areanne is hanging out at the beach, visiting gorgeous waterfalls, or freediving in the Pacific ocean. If you couldn’t tell, he’s one of our remote team members. We don’t see much ocean over here in YYC! 

When we asked Areanne what he loves about his job, he said he lives by the quote ” find a job you love, and you’ll never work a day in your life,” which pretty much sums up the positive presence he has at Konstruct. His unique problem-solving skills and love for innovative dev tools make him a great asset to our development team.

Obsessed with first-person competitive shooter games, Behnam thrives on strategy and outsmarting his opponents. He’s the guy who claims he carried the team (even if the scoreboard says otherwise). And yes, he’ll happily debate why his setup is better than yours.

With seven years in marketing and a sharp focus on web development, Behnam is all about working smarter. His secret weapon? A “work smarter, not harder mindset.” Why spin your wheels when you can use the best technology to deliver solutions that are as effective as they are efficient?

When Michelle needs to zone in on some number crunching, she channels her past life working in nightclubs where she perfected her ability to block out music while hitting the books. Now, nothing can distract Michelle from immersing herself in her work. Well… except for the smell of sourdough rye bread or pizza on Pizza Thursdays. 

When Michelle isn’t kicking butt at keeping our finances in check, she’s kicking butt at her TKO workout classes three times a week! If that’s not impressive, we don’t know what is!

Marketing student by day and powerlifter by night, Courtney brings both brains and brawn. Her day starts at 4:45 am with a gym session, followed by 8 hours of crushing it at the office, then a round of cardio before falling asleep dreaming of her 7 national and provincial powerlifting records. Don’t be fooled by her sweet nature; if you think you could take her, trust me, you can’t.

Courtney brings the same drive to marketing, never backing down from a challenge. Whether it’s crafting impactful copy, optimizing content like a pro, or opening a stubborn pickle jar, she’s your girl!

When they say “reach for the stars,” Fatima takes it literally—with her bare hands and climbing shoes. Her bouldering skills have Spider-Man planning an early retirement. If she’s not scaling a bouldering wall, she’s hiking up a mountain, making the rest of us rethink calling a walk to the coffee machine ‘exercise.’

Aside from summiting peaks, Fatima also has her sights set on scaling the marketing world. Her creativity and adaptability make her a natural at grappling with the digital landscape. Fatima brings the same fearless energy to her work as she does to a 40-foot climbing wall, just without the chalk!