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SEO Content Writing Services

The B2B SEO Content Writing Services You Need to Do More Than Just Rank #1

Good SEO content ranks. Great SEO content drives highly relevant traffic to your site while perfectly nailing your brand voice, speaking directly to your ideal customer’s needs, and driving conversions that push qualified leads through your funnel. That’s where our SEO content writing services come in.

Top Content Creation Company 2024
Google Partner
Mailchimp Partner

The Perfect Marriage of Search Engine
Optimization & Copywriting Expertise
for Your Business

Some agencies have great copywriters while other agencies know how to produce content that ranks but may diminish your brand’s credibility. You need an SEO content marketing agency that refuses to make any concessions. One that marries proven SEO tactics with high-quality content that is strategically crafted to meet your goals and satisfy the needs of your prospects wherever they are in the purchase cycle.

Our Content Doesn’t Sound Like SEO Content

Content that is cluttered with SEO keywords and almost identical to competitor pages might rank but will only serve to damage your brand’s reputation. Our SEO content writing agency works together with your brand and subject matter experts to produce compelling and original SEO content that not only excels in search engines but also wows your ideal audience.

A Unique Combo of B2B Copywriting & SEO Expertise

Oftentimes, the people who know how to write compelling B2B content that converts and the people who understand the ins and outs of search engines exist in isolation. With Konstruct, you can rest assured that your dedicated SEO content writer is not only an exceptional wordsmith but also an expert in search engine optimization and B2B marketing.

We Know How to
Tackle Your Complex Industry

If you need to demonstrate superior industry expertise to impress your prospects, you can’t settle for SEO copywriting services that produce generic, uninspired content. At Konstruct, our dedicated team of writers has produced impactful content for many different highly complex industries and has the processes and technical expertise to take any complicated subject matter head-on.

Let’s do something great together.

Our SEO Content Writers Have Been Around the Block

From industrial manufacturers and SaaS companies to eCommerce businesses on Shark Tank, our clients are in a wide array of industries. No matter the industry, our content writers can step up to the plate to produce compelling content that perfectly captures your brand voice and expertise.

Cloud Migration Services
Canadian Food Safety Group

The SEO Writing Services You Need to Boost Your Brand’s Share of Voice

To make your business the obvious choice for your ideal customers, your brand needs to dominate the conversation in your industry.
Konstruct has the SEO content writing services you need to make your brand louder at every stage of the funnel for the exact terms
that your target audience is searching on Google.

SEO Blog & Article Content

If done correctly, SEO blog content can be a key aspect of your lead generation strategy, helping you increase your brand awareness and bring more people into your sales funnel. Our SEO article writing services are driven by extensive target keyword research, allowing us to produce blog articles that drive the right people to your website.

  • Extensive Evergreen Article Concept Research
  • Comprehensive SEO Blog Post Calendars
  • Enticing Content Creation

SEO Website Copy

You need web pages that not only drive highly relevant organic traffic, but also grab your audience’s attention, speak to their specific needs, differentiate you from your competitors, and create a clear path to conversion. We’re the web content creation agency you trust to deliver high-quality content consistently and wow everyone from your website visitors to your C-suite execs.

  • Persuasive SEO Landing Page Copy
  • Captivating SEO Web Page Copy
  • Impactful Conversion Rate Optimization

SEO Content Optimization

There’s nothing worse than spending your time or hard-earned money on content that doesn’t rank. Our professional writers can help you with on-page optimization to boost the search engine rankings of your existing pages based on industry-leading keyword research and help you dominate search rankings on the most lucrative search engine results pages—minus the keyword stuffing.

  • Extensive Keyword Optimization
  • Ongoing Image Optimization
  • Relevant Internal Linking

Get a Custom Proposal Based On Your Business & Market

Kickstart Your Journey Towards SEO Results That Put Your Business On Top

Whether we work together in the short-term, long-term or not at all, we guarantee you will be happy you took the time to speak with us.

Some Content Marketing Agencies Count Clients, We Count Wins

SEO content is only as great as the results it produces. See how our SEO content has moved the needle for our clients.

Proven Digital Marketing Expertise for our Business Type

Our digital marketing agency has produced impactful SEO content for clients in all of the following B2B business types so you can feel confident trusting us with your SEO strategy.

B2B Digital Marketing

When it comes to B2B content, the experts at Konstruct are tough to beat. We know B2B marketing inside and out and have an abundance of B2B success stories to show for it.

Industrial B2B Digital Marketing

We help industrial clients adapt to their increasingly millennial audiences with content marketing and SEO services proven to put them miles ahead of their competition.

Franchise B2B Digital Marketing

We write quality content that targets different locations to help franchise businesses grow their digital presence in all of their service areas.

eCommerce B2B Digital Marketing

We help eCommerce businesses boost traffic to their product pages while enhancing brand awareness to encourage prospects to convert.

B2B Shopify Digital Marketing

We know the ins and outs of the Shopify platform and exactly how to create a digital marketing strategy that makes customers click “add to cart”.

B2B SaaS Digital Marketing

We have proven experience keeping up with the fast-paced and complex environments of B2B SaaS businesses to increase the volume of quality leads for subscription-based SaaS products.

B2B Enterprise Digital Marketing

Massive sites mean massive amounts of content. We have the frameworks in place to produce impactful and optimized content at scale to keep your marketing campaigns on track.

Account-Based Marketing

Our SEO and content writing company partners with B2B sales teams to nurture new and existing clients and help businesses access prospective clients beyond their current reach.

B2B Tech Marketing

Not every SEO content marketing company can write content that resonates with buyers in the B2B tech space. We have the processes in place to write tech-focused content that drives traffic AND converts.

The Importance of SEO Content for B2B Websites

SEO content holds significant importance for B2B websites for several compelling reasons:

  • Keyword Optimization: SEO content is meticulously crafted to include strategically researched keywords and phrases relevant to your industry, products, or services. This optimization ensures that your B2B website ranks prominently in search engine results for queries that are specifically related to what you offer. As B2B buyers often conduct specific and niche searches during their purchase journey, having content optimized for these keywords is crucial to capturing their attention.
  • Targeted Traffic: SEO content attracts highly targeted traffic. B2B buyers are typically seeking specific information or solutions to complex problems. By aligning your content with their needs and pain points, you not only increase the chances of attracting the right audience but also improve the quality of leads generated from your website.
  • Content Hubs: SEO content can serve as the core of content hubs or resource centers on your website. These hubs provide in-depth information about your industry, products, or services. When executed well, they become the go-to source of information for B2B professionals, positioning your brand as an authoritative and trusted resource.
  • Search Engine Rankings: SEO content plays a pivotal role in improving your website’s search engine rankings. By consistently publishing optimized content, you signal to search engines that your website is active and relevant. This can result in higher rankings over time, making it easier for B2B decision-makers to discover your site during their research phase.
  • Competitive Edge: In the competitive B2B landscape, SEO-optimized content can give you a distinct advantage. By outperforming competitors in search engine rankings, you increase your visibility and can potentially capture market share that would have otherwise gone to rivals.

“Content Engineering”: Our Proprietary Approach to Producing SEO Content That Reflects Your Organization’s Expertise

B2B buyers and decision-makers often rely on the expertise and industry knowledge of potential partners or suppliers. When the content produced by a B2B business lacks depth or accuracy and fails to showcase the company’s expertise, it can erode credibility. This can lead to potential clients questioning the business’s ability to deliver on its promises or provide high-quality products and services.

So how do we ensure that our SEO content aligns with your expertise?

We’ll let you in on our little secret about how we’ve come to understand the intricacies of each of our client’s unique businesses and respective industries: we collaborate with SMEs.

We’re not engineers, heavy machinery technicians, or cloud software architects.

But, if you read the content we’ve produced for our clients, we’d have you fooled.

Whether it’s writing optimized blog posts, compelling landing pages, product descriptions, or other content, we combine our expertise in content marketing with your in-house team’s subject matter expertise. We know how to ask the right questions to get the best insights out of your team members and we bring unique angles that allow us to tell stories that will truly compel those in your ICP.

What Makes a Good SEO Writer?

Finding the perfect balance between SEO and other priorities, such as branding and conversion rate optimization, can be challenging. Many SEO companies end up producing content that may rank but represents a watered-down version of your brand or the expertise of your business. At the same time, branding agencies may be able to nail down a brand but don’t have the background in search engine optimization that is necessary to get content to rank.

A good SEO writer will be able to produce content that ranks without compromising your brand integrity. Their content will flow seamlessly while speaking to the exact needs and desires of your target audience, effortlessly pushing readers down the path to conversion. A good SEO writer will also be able to capture the expertise of your subject matter experts perfectly and translate it into content that speaks in your brand voice and is engaging and easy for your target audience to understand. If you can find a digital marketing firm that can do all that while also producing content in a timely manner (psst… like Konstruct!), you’ll be golden.

Frequently Asked Questions

What is SEO copywriting?

SEO copywriting is the process of producing search-optimized website content based on thorough keyword research that drives organic search traffic while also satisfying the needs and desires of a particular audience. In other words, SEO copy should make both search engine algorithms and users happy.

How is SEO content writing different from creative writing?

In general, SEO-optimized content is drafted with the goal of increasing the search engine ranking potential of a page to attract more website visitors, while creative writing may not be optimized at all and purely exists to delight the reader. The real magic happens when you combine the two. SEO-optimized content that makes both search engine crawlers and users happy will drive more site visitors and then guide users toward conversions, ultimately increasing your sales. Both SEO content writing and creative writing can result in engaging content if done well! However, many content writing companies and freelance writers struggle to find the right balance, especially when writing technical, complex content for B2B brands. That’s why it’s key to have the right content marketing company on your side!

What do SEO writers do?

SEO content writers follow an entire content strategy to produce web content that is intended to rank on specific search engine results pages for target keywords. To get website content to rank, they may review competitor pages that are currently ranking on the search engines to ensure that their content covers all of the topics that Google is looking for. They will also do things such as interlinking pages, adding frequently asked questions, and optimizing image file names in order to increase the ranking potential of pages. At the same time, SEO writers must be conscious of brand voice and the best practices of conversion rate optimization in order to produce website content that ranks and drives conversions.