What is a B2B Marketing Agency?
A B2B marketing agency is a company that specializes in creating and executing digital marketing campaigns tailored to businesses that sell products or services to other businesses. B2B agencies may offer a range of services geared toward generating qualified leads, boosting sales, and ultimately, driving business growth for B2B businesses.
However, not all B2B marketing agencies are created equal!
At Konstruct, we create digital marketing strategies tailor-made to your business needs using awe-inspiring B2B-specific content, SEO tactics that make Google eager to rank your pages for high-value keywords, PPC advertising campaigns that boost market qualified leads for your business, social media management that makes B2B audiences click “like” and “share”, and so much more!
Frequently Asked Questions
What is the Difference Between a B2B and B2C Agency?
B2B businesses tend to have longer, more complicated sales cycles, making it imperative to collaborate with a B2B agency that actually understands their sales process. B2B-specialized agencies understand how B2B business sales funnels work, know which marketing efforts will move the needle, and have the skills and experience to deliver tangible results.
If your B2B business tries to work with a B2C agency, you may notice that the tactics result in fewer sales and lower marketing ROI.
At Konstruct, we live and breathe B2B. We understand the longevity of B2B sales funnels, know how to target audiences in niche markets, and are experts at beating out the competition. Just read our case studies and see for yourself!
How Much Does a B2B Agency Typically Cost?
B2B digital marketing agencies typically work on a monthly retainer model, offering multiple tiers of service that follow a “good, better, best” structure. The right tier depends on your goals, budget, and how deeply you want your agency to integrate into your marketing operations.
B2B agency costs can vary hugely depending on the service they provide for you and the size of your business. Cheaper retainers typically only include 1-2 core services at a limited capacity, such as SEO and paid media management. Higher-end, comprehensive, multi-channel retainers for large businesses can cost a lot more but typically offer in-depth strategy development, integrated campaign execution and detailed performance roadmaps across multiple service channels such as SEO, paid ads, design, and data management.
Ultimately, B2B agency pricing depends on your specific needs, the complexity of your industry, and the scope of services required. Whether you’re looking for a specialized partner or a full-service extension of your marketing team, the best B2B agencies tailor their programs to deliver measurable impact for your business.
How Does Digital Marketing Improve ROI?
ROI is typically seen as a measure of the effectiveness of a digital marketing campaign rather than something that can be improved by digital marketing. Return on investment directly measures the profits of a campaign against the cost required to run it.
However, great digital marketers can improve the chances of a higher ROI from campaigns by leveraging data and following best practices. The best digital marketing strategies typically involve highly targeted campaigns utilizing existing sales and website data.
Social media can be an effective tool for B2B marketing, but it works differently than in the B2C world. In B2B marketing, a strong social media marketing strategy is about building brand awareness, establishing thought leadership, and humanizing your brand to the professionals who matter most.
For most B2B companies, an effective social media strategy centers around LinkedIn, the leading platform for reaching decision-makers and industry professionals. With more than a billion members, LinkedIn offers fantastic opportunities for organic social media engagement, all within a professional context.
From boosting visibility and credibility to engaging directly with key stakeholders, B2B content marketing on LinkedIn has the potential to massively boost your visibility and brand awareness. 44% of B2B marketers rank LinkedIn as their top social media platform. However, like all social media, it can be hard to get your content to stand out from the masses. LinkedIn advertising can typically be expensive, and lacks the level of targeting precision that other social media platforms like META Ads can provide. Check out our LinkedIn marketing services to see how we help B2B brands put social media to work.
Yes, performance marketing is a key part of digital marketing, focused on measurable results and real-time data. It typically involves short-term, high-impact tactics designed to drive immediate outcomes such as leads, clicks, or sales.
Common examples of performance marketing include paid search, display advertising, and affiliate marketing, all of which rely on precise targeting and detailed tracking to optimize performance and maximize ROI.
While performance marketing emphasizes fast, trackable results, not every digital marketing activity falls under this category. Long-term strategies such as SEO, content marketing, and brand building play a crucial role in sustainable growth but are generally not considered part of performance marketing.
How Do I Choose a B2B Marketing Agency?
When choosing a B2B marketing agency, it’s not just about playing a game of Eeny, Meeny, Miny, Moe, or drawing a name from a hat. It’s imperative to select an agency that’s got the a) experience, and b) expertise to take your business to the next level.
Choosing a B2B marketing company that understands your industry’s common challenges and opportunities will help you beat out the competition and reach your business goals. But before ever jumping headfirst into an agency, contact them, request a proposal, and see how well they complement your business and current marketing strategy.
Let’s Drive Impactful Results Together
What Does a B2B Marketing Agency Do?
B2B marketing agencies help B2B businesses promote their products or services to key B2B decision-makers and buyers. Think of B2B marketing agencies as matchmakers, or cupids, for B2B businesses. Like how a matchmaker helps people find their perfect partner, B2B marketing agencies help businesses find their perfect clients or customers by promoting their products and services to qualified decision-makers in the right industry.
Successful agencies craft results-driven marketing campaigns based on expertise and thorough market research that help B2B businesses boost brand awareness, develop mutually-beneficial relationships with target audiences, knock out the competition, generate leads, and skyrocket sales.