How Proterial Cable America increased non-branded clicks by 147%
Aerospace Manufacturing Marketing
Precision-Engineered Marketing Strategies That Launch Aerospace Manufacturing Brands to New Heights
Manufacturers with mission-critical products choose us to navigate multi-stakeholder procurement cycles and build relationships with the decision-makers who control multi-million-dollar programs.
Your components power spacecraft, commercial aviation, and defense systems, where failure isn’t an option. Your marketing shouldn’t operate any differently.
At Konstruct, we’ve mastered the art of marketing complex, high-stakes solutions through lengthy procurement cycles involving multiple decision-makers. While aerospace presents unique challenges, the fundamentals remain the same: technical buyers who demand proof, procurement teams focused on risk mitigation, and sales cycles where relationships and credibility determine success.
We specialize in translating technical capabilities into compelling value propositions that resonate with aerospace engineers, procurement specialists, and program managers. Whether you’re targeting commercial aviation OEMs, defense contractors, or emerging space economy players, we build campaigns that systematically address each stakeholder’s concerns throughout your extended sales process.
Marketing Built for Mission-Critical Aerospace Standards
Hear it from Our Clients
We could tell you about our proven expertise in long-cycle manufacturing marketing, but we’d rather let the program managers, sourcing directors, and executives who’ve seen our impact first-hand speak for themselves.
How We Drive Your Revenue Growth
Paid Media
Generate pipeline, not just clicks.
We build targeted campaigns that reach decision-makers at every stage—from cold prospects discovering their problems to warm audiences comparing solutions, turning ad spend into qualified opportunities that close.
Learn about our B2B paid media services
SEO
Capture buyers at every stage.
We ensure you dominate search results when prospects are actively looking for solutions. Our strategic optimization and content capture high-intent traffic and convert browsers into buyers.
Learn about our B2B SEO services
Content Marketing
Build trust and drive decisions.
We create content that builds credibility with buying committees and gives your sales team the assets they need. From awareness-building thought leadership to deal-closing case studies, our content moves prospects forward.
Learn about our B2B content marketing services
Generative Engine Optimization
Show up wherever your prospects search.
We increase your brand visibility across platforms like ChatGPT, Google AI mode, Perplexity, and Copilot, ensuring your brand shows up first and favorably wherever prospects do research.
Learn about our generative engine optimization services
“It’s funny because I don’t want to recommend them. After all, I want to keep them for myself.”
Industrial and Manufacturing Brands Who Already Trust Us to Drive Qualified Leads in Complex Sales Cycles.
Industrial manufacturer of engineered components and systems for fluid handling.
Global provider of electric motors, power transmission components, and automation solutions.
Leading manufacturer of semi-trailers and truck bodies for freight and logistics companies.
Supplier of cooling towers and thermal management solutions for industrial and HVAC applications.
Distributor and manufacturer of chemicals, parts, and equipment for the drilling and energy industries.
Producer of advanced cable, medical extrusion, and automotive hose solutions (formerly Hitachi Cable America)
Provider of custom compressed air and pump systems for industrial and municipal clients.
Electronics manufacturing services (EMS) provider specializing in complex assemblies and turnkey solutions.
Diversified manufacturer and supplier of wood, packaging, and construction products.
Manufacturer of industrial and commercial lighting controls.
Provider of industrial compressor and pump solutions, offering OEM parts, expert repair services, and engineered systems.
Manufacturer of hot melt dispensing equipment and custom automation systems.
Developer of rapid PCB prototyping hardware for electronics engineers and designers.
Medical device manufacturer offering product development, contract manufacturing and proprietary technology.
Manufacturer of advanced automated wash systems for heavy-duty vehicles and industrial applications.
A leading systems integrator specializing in tailored data capture and industrial automation solutions.
“Konstruct’s unique experience in the B2B industrial area and excellent customer service were impressive.”
Poojitha Reddivari Product Manager
OUR MARKETING METHODOLOGY
GTR: a Strategic Marketing Framework Built by Industrial Brands for Industrial Brands
In 2025, B2B buyers initiated first contact with their chosen vendors 85% of the time. What does this mean? It means that the traditional outbound sales approach for industrial and manufacturing brands is BROKEN. We are at an inflection point, and the brands that adapt today will be the growth leaders tomorrow. Those that don’t will either play catchup or be left behind.
This is why we created the Go-To-Revenue (GTR) framework. GTR isn’t just another marketing buzzword – it’s a comprehensive digital marketing operating system crafted from our 13 years of executing performance marketing for industrial and manufacturing brands throughout North America.
The 6 Truths of GTR
Important Decisions Are Made by Committees
The Reality: The lone decision-maker is extinct. Marketing needs to be multithreaded to impact hidden buyers.
Enterprise B2B buying groups now consist of 5-11 stakeholders representing upwards of 5 distinct business functions. Your marketing must address multiple perspectives, pain points, and priorities simultaneously.
The Playbook: Demand Generation
No One Under 50 Has Used a Rolodex (and Most People Over 50 Haven’t Used One Either)
The Reality: Digital research dominates buyer journeys. Whether they like it or not.
With B2B buyers initiating first vendor contact 83% of the time, your customers are researching you and your competitors online and constantly evaluating their options, regardless of historical relationships.
The Playbook: Demand Capture
You Must Make Sales a Believer
The Reality: If sales doesn’t value marketing, you are just doing arts and crafts.
When B2B buyers engage in approximately 27 interactions before making a purchase decision, your marketing work cannot stop at lead generation. Sales and marketing must function as a unified revenue team.
The Playbook: Sales Acceleration
Brand Credibility ≫ Creativity
The Reality: Your prospects aren’t looking for clever brands – they’re looking for low-risk brands.
In a world where 70% of buyers agree that the risk of making a poor decision has increased as solutions become more complex, your credibility is your most valuable marketing asset. While 87% of decision-makers say branding influences purchasing decisions, that brand must convey expertise, not just aesthetics.
The Playbook: Performance Branding
Product Knowledge is Non-Negotiable
The Reality: Industrial and manufacturing B2B buyers are a tough crowd.
Marketing executed with only a superficial understanding can either attract the wrong audience or act as a counter-signal to potential buyers, strengthening pre-existing resistances, degrading credibility, and ultimately lowering your standing against competitors.
The Playbook: Marketing Intelligence
No One Cares About Marketing (Except Other Marketers)
The Reality: Executives don’t care about impressions – they care about impact.
C-levels don’t want to hear about impressions, engagement rates, or brand awareness. They want to hear about business outcomes. That’s why companies with mature acquisition strategies see 36% revenue growth compared to just 17% for those with low maturity approaches.
The Playbook: Data & MarTech
The Best Marketing Decision You’ll Ever Make is Just One Click Away…
We’re the biggest manufacturing marketing agency in the space for a reason. Your due diligence process isn’t complete without consulting us!
Hear why our clients love our proposals
Frequently Asked Questions
What’s the Typical Investment for Aerospace Manufacturing Digital Marketing Services?
Marketing investments for aerospace companies vary significantly based on your target programs, market segment (commercial vs. defense vs. space), and growth objectives. Given the high-value nature of aerospace market contracts and extended sales cycles, successful aerospace marketing typically requires sustained investment over 12-24 months to see meaningful program wins. Request a proposal from us for specific investment recommendations based on your program targeting strategy and competitive landscape.
How Can Digital Marketing Help My Aerospace Manufacturing Company Win More Government Contracts?
Strategic aerospace marketing efforts position your capabilities in front of government program managers and contracting officers before RFPs are released. By building visibility through targeted content, thought leadership, and digital presence optimization, you establish credibility and top-of-mind awareness with your potential customers, which can be crucial when solicitations open. Through consistent, value-driven marketing engagement, we help aerospace companies develop long-term relationships with key decision-makers across the procurement ecosystem.
Which Marketing Strategies Work Best for Aerospace Manufacturers?
Effective marketing strategies for the aerospace industry focus on demonstrating technical capabilities, certifications, and supply chain reliability. Key approaches include:
- Search engine optimization for certification and capability keywords
- Account-based marketing targeting specific aircraft programs
- Technical content marketing showcasing engineering expertise
- Google Ads for high-intent technical searches
- Targeted ads reaching aerospace decision-makers on relevant social media channels
The right mix depends on whether you’re targeting OEMs, Tier 1 suppliers, or government contracts. We’ll help you develop a program-specific strategy that aligns with your growth targets.
What Makes Digital Marketing Different for Aerospace Companies Compared to Other Industries?
The aerospace industry involves unique challenges that require specialized digital marketing strategies. Unlike consumer-focused digital marketing, aerospace marketing strategies must account for extremely long decision cycles, strict regulatory requirements, and highly technical buyers. Aerospace companies need a digital marketing plan that builds sustained credibility over months or years, not quick conversions. This involves creating in-depth technical content, demonstrating certifications and compliance, and maintaining consistent visibility throughout extended procurement processes.
Traditional marketing strategies that work for other industries often fall short because aerospace companies involve multiple stakeholders, rigorous qualification processes, and contracts worth millions of dollars, and trust and proven capabilities matter more than flashy campaigns.
How Long Does it Take to See Results from Aerospace Marketing?
Aerospace marketing operates on a different timeline than many industries due to the complexity of procurement cycles and decision-making processes. Initial visibility improvements through SEO and content marketing typically appear within 3-6 months, but meaningful lead generation and relationship building often takes 6-12 months to develop momentum. The real payoff—winning major contracts or securing spots on aircraft programs—usually occurs 12-24 months after launching a comprehensive digital marketing strategy. This extended timeline reflects the aerospace and defense industry’s deliberate approach to supplier evaluation and the high stakes involved in program selection.
JUMP TO SECTION:
- What’s the Typical Investment for Aerospace Manufacturing Digital Marketing Services?
- How Can Digital Marketing Help My Aerospace Manufacturing Company Win More Government Contracts?
- Which Marketing Strategies Work Best for Aerospace Manufacturers?
- What Makes Digital Marketing Different for Aerospace Companies Compared to Other Industries?
- How Long Does it Take to See Results from Aerospace Marketing?