How Proterial Cable America increased non-branded clicks by 147%
Digital Marketing for Agriculture
Cultivating Growth for Modern Agriculture Businesses
Forward-thinking companies with long and complex sales cycles are already experiencing the harvest of our data-driven approach to lead generation. Let’s plant the seeds for your business’s market domination.
You need a partner who understands B2B agribusiness sales cycles, distributor relationships, and how to reach everyone from farm operators to procurement teams.
At Konstruct, we can work with seed and chemical suppliers, farming equipment manufacturers, ag-tech innovators, and service providers to develop customized agriculture digital marketing strategies that speak directly to your unique audience. From using search engine optimization to rank for specialized agricultural keywords to creating targeted PPC campaigns that reach decision-makers during critical planning seasons, we are here to help you nurture quality leads through your sales cycle and transform your digital presence into a consistent growth driver.
No empty promises. No generic approaches. Just agricultural-focused strategies that deliver measurable ROI for your operation.
Strategic Digital Marketing for Growth-Focused Agribusiness Leaders
The Specialized Digital Partner for Long, Complex Sales Cycles
We could boast about our proven success with lengthy, multi-stakeholder buyer journeys, but our clients’ success stories speak much louder than we ever could.
How We Drive Your Revenue Growth
Paid Media
Generate pipeline, not just clicks.
We build targeted campaigns that reach decision-makers at every stage—from cold prospects discovering their problems to warm audiences comparing solutions, turning ad spend into qualified opportunities that close.
Learn about our B2B paid media services
SEO
Capture buyers at every stage.
We ensure you dominate search results when prospects are actively looking for solutions. Our strategic optimization and content capture high-intent traffic and convert browsers into buyers.
Learn about our B2B SEO services
Content Marketing
Build trust and drive decisions.
We create content that builds credibility with buying committees and gives your sales team the assets they need. From awareness-building thought leadership to deal-closing case studies, our content moves prospects forward.
Learn about our B2B content marketing services
Generative Engine Optimization
Show up wherever your prospects search.
We increase your brand visibility across platforms like ChatGPT, Google AI mode, Perplexity, and Copilot, ensuring your brand shows up first and favorably wherever prospects do research.
Learn about our generative engine optimization services
“It’s funny because I don’t want to recommend them. After all, I want to keep them for myself.”
Industrial & Manufacturing Brands Who Already Trust Us to Drive Qualified Leads in Complex Sales Cycles.
Industrial manufacturer of engineered components and systems for fluid handling.
Global provider of electric motors, power transmission components, and automation solutions.
Leading manufacturer of semi-trailers and truck bodies for freight and logistics companies.
Supplier of cooling towers and thermal management solutions for industrial and HVAC applications.
Distributor and manufacturer of chemicals, parts, and equipment for the drilling and energy industries.
Producer of advanced cable, medical extrusion, and automotive hose solutions (formerly Hitachi Cable America)
Provider of custom compressed air and pump systems for industrial and municipal clients.
Electronics manufacturing services (EMS) provider specializing in complex assemblies and turnkey solutions.
Diversified manufacturer and supplier of wood, packaging, and construction products.
Manufacturer of industrial and commercial lighting controls.
Provider of industrial compressor and pump solutions, offering OEM parts, expert repair services, and engineered systems.
Manufacturer of hot melt dispensing equipment and custom automation systems.
Developer of rapid PCB prototyping hardware for electronics engineers and designers.
Medical device manufacturer offering product development, contract manufacturing and proprietary technology.
Manufacturer of advanced automated wash systems for heavy-duty vehicles and industrial applications.
A leading systems integrator specializing in tailored data capture and industrial automation solutions.
“Konstruct’s unique experience in the B2B industrial area and excellent customer service were impressive.”
Poojitha Reddivari Product Manager
OUR MARKETING METHODOLOGY
GTR: a Strategic Marketing Framework Built by Industrial Brands for Industrial Brands
In 2025, B2B buyers initiated first contact with their chosen vendors 85% of the time. What does this mean? It means that the traditional outbound sales approach for industrial and manufacturing brands is BROKEN. We are at an inflection point, and the brands that adapt today will be the growth leaders tomorrow. Those that don’t will either play catchup or be left behind.
This is why we created the Go-To-Revenue (GTR) framework. GTR isn’t just another marketing buzzword – it’s a comprehensive digital marketing operating system crafted from our 13 years of executing performance marketing for industrial and manufacturing brands throughout North America.
The 6 Truths of GTR
Important Decisions Are Made by Committees
The Reality: The lone decision-maker is extinct. Marketing needs to be multithreaded to impact hidden buyers.
Enterprise B2B buying groups now consist of 5-11 stakeholders representing upwards of 5 distinct business functions. Your marketing must address multiple perspectives, pain points, and priorities simultaneously.
The Playbook: Demand Generation
No One Under 50 Has Used a Rolodex (and Most People Over 50 Haven’t Used One Either)
The Reality: Digital research dominates buyer journeys. Whether they like it or not.
With B2B buyers initiating first vendor contact 83% of the time, your customers are researching you and your competitors online and constantly evaluating their options, regardless of historical relationships.
The Playbook: Demand Capture
You Must Make Sales a Believer
The Reality: If sales doesn’t value marketing, you are just doing arts and crafts.
When B2B buyers engage in approximately 27 interactions before making a purchase decision, your marketing work cannot stop at lead generation. Sales and marketing must function as a unified revenue team.
The Playbook: Sales Acceleration
Brand Credibility ≫ Creativity
The Reality: Your prospects aren’t looking for clever brands – they’re looking for low-risk brands.
In a world where 70% of buyers agree that the risk of making a poor decision has increased as solutions become more complex, your credibility is your most valuable marketing asset. While 87% of decision-makers say branding influences purchasing decisions, that brand must convey expertise, not just aesthetics.
The Playbook: Performance Branding
Product Knowledge is Non-Negotiable
The Reality: Industrial and manufacturing B2B buyers are a tough crowd.
Marketing executed with only a superficial understanding can either attract the wrong audience or act as a counter-signal to potential buyers, strengthening pre-existing resistances, degrading credibility, and ultimately lowering your standing against competitors.
The Playbook: Marketing Intelligence
No One Cares About Marketing (Except Other Marketers)
The Reality: Executives don’t care about impressions – they care about impact.
C-levels don’t want to hear about impressions, engagement rates, or brand awareness. They want to hear about business outcomes. That’s why companies with mature acquisition strategies see 36% revenue growth compared to just 17% for those with low maturity approaches.
The Playbook: Data & MarTech
The Best Marketing Decision You’ll Ever Make is Just One Click Away..
We’re the biggest manufacturing and industrial marketing agency in the space for a reason. Your due diligence process isn’t complete without consulting us!
Hear why our clients love our proposals
Frequently Asked Questions
How Can Digital Marketing Help My Agricultural Business Reach New Customers?
Embracing digital marketing provides agriculture companies with unprecedented access to both local markets and global buyers. Unlike traditional agricultural marketing that relies heavily on trade shows, print ads, and word-of-mouth, digital marketing efforts allow you to precisely target potential customers based on location, operation size, crop specialties, and equipment needs. We develop campaigns aligning with agricultural planning and purchasing cycles, ensuring your message reaches decision-makers when they are most receptive to new solutions.
Why is Digital Marketing for Agriculture Different from Other Industries?
Agricultural business marketing requires a specialized understanding of seasonal buying patterns, regional variations in farming practices, and the unique mix of tradition and technology that characterizes modern agriculture. The agricultural buying cycle often follows natural growing seasons and planning periods months before implementation.
Our agriculture digital marketing agency accounts for these unique factors, creating multi-channel approaches that respect tradition while embracing innovation.
What Digital Marketing Services Deliver the Best Results for Agricultural Businesses?
The most effective digital marketing services for your agricultural business will depend on your specific offering and target audience. Here are several approaches that typically drive strong results in the agricultural industry:
- SEO optimized for agricultural terminology
- Content marketing that demonstrates genuine agricultural expertise
- Targeted campaigns on social media platforms (especially Facebook and YouTube)
- Email marketing aligned with planning and purchasing seasons
- Geotargeted digital ads
- Mobile-optimized websites for on-the-go decision making
- Account-based marketing for high-value prospects and enterprise accounts
Request a proposal if you’re ready to invest in your long-term success. We’ll help you identify the optimal mix of services based on your growth goals, target audience, and competitive landscape.