“Their strategic approach stood out immediately.”

Background

Introduce your business and what you do there.

I am the Head of Digital Marketing of FSG. Facility Solutions Group (FSG) is a national provider of lighting, electrical, signage, and technology solutions offering design, installation, and maintenance services for facilities across the U.S.

Opportunity / Challenge

What specific goals or objectives did you hire Konstruct Digital to accomplish?
– Increase number of quotable leads in the paid channel

Solution

How did you find Konstruct Digital?
Online search

Why did you select Konstruct Digital over others?
– High ratings
– Pricing fit our budget
– Great culture fit
– Good value for cost
– Company values aligned

How many teammates from Konstruct Digital were assigned to this project?
2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Facility Solutions Group hired Konstruct Digital in July 2025 to take over Google Ads management with the goal of improving efficiency and increasing high-intent, quotable leads. Their role centers on restructuring legacy campaigns, tightening targeting, improving conversion tracking, and running ongoing optimizations that reduce wasted spend while driving more qualified opportunities for FSG’s core service lines.

The agency’s work typically includes auditing the inherited accounts, rebuilding campaigns around high-intent commercial keywords, refining ad copy and landing experiences, and managing budgets, bidding strategies, and analytics. They’re responsible for ongoing performance improvements and transparent reporting that shows how paid search contributes to measurable quoting opportunities for FSG.

Here’s a summary of the key deliverables:
– Audit and restructuring of Google account
– Launch Bing ads account
– Accurate conversion and lead-quality tracking setup
– High-intent keyword strategy, negative keywords, and new ad copy/assets
– Landing page optimization recommendations
– Ongoing weekly optimizations for bids, budgets, and targeting
– A/B testing for ads and landing pages
– Monthly performance reporting with clear insights and recommendations

Results & Feedback

What were the measurable outcomes from the project that demonstrate progress or success?
Higher relevance of traffic: campaigns are now attracting more qualified, service-aligned clicks.
Increase in PPC lead volume: overall paid leads have grown meaningfully since the agency took over.
Growth in quotable leads: a larger share of leads are now high-intent and eligible for quoting.
Improved down-funnel performance: more paid leads are converting into SQLs and progressing in the sales pipeline.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Konstruct’s project management has been consistently top-tier. They delivered each phase of the engagement on time, from the initial account audit and restructuring to ongoing optimization cycle, while keeping communication clear and proactive. Anytime FSG had new requests, shifting priorities, or needed deeper reporting, the team responded quickly and with solutions rather than excuses. They have demonstrated strong ownership of the work, adapting to FSG’s needs without delays, and maintained a high level of professionalism throughout the engagement.

What was your primary form of communication with Konstruct Digital?
Virtual Meeting

What did you find most impressive or unique about this company?

Their strategic approach stood out immediately. They didn’t just manage our ads. They dug deeply into our business, our audience, and what qualifies as a “quotable/qualified lead” for FSG. That level of understanding and intention is rare and made their work far more effective. I’d highly recommend Konstruct Digital. They improved our lead quality, increased quotable opportunities, and managed our campaigns with a level of care and expertise that’s hard to find.

Are there any areas for improvement or something Konstruct Digital could have done differently?