“We never had to chase them for anything. Rather, they followed up with us when needed.”

Background

Introduce your business and what you do there.
I work for dmg events in the energy division. I’m a marketing specialist.

Opportunity / Challenge

What challenge were you trying to address with Konstruct Digital?
We don’t have the inhouse knowledge for digital campaigns, PPC campaigns, and SEO. We needed to bring our digital presence up a notch, so we were looking for a local company that we could meet with to reach our goals.

Solution

What was the scope of their involvement?
First, we were just looking for Google Ads and support with PPC campaigns. However, Konstruct Digital became an extension of our team. This ended up being really great for us because they also provide SEO consulting and support, and helped us through the rebranding processes.

Then they supported our PPC campaigns, Google Ads, display ads, and native ad. In conjunction with that, they wrote content for each ad.

They also tracked each campaign’s success through analytics, managing the ads to optimize them.

What is the team composition?
We met with three of them. We worked closely with Valerie and Amanda.

How did you come to work with Konstruct Digital?
We are a global business with offices in London and Dubai, but working with vendors there can be difficult because we’re in Calgary and the time zone differences are substantial. We were searching for a local agency. They stood out because they’re a boutique agency and were able to be an extension of our team.

Once we set up the initial meeting, our personalities meshed well. We were able to talk about what we were looking for and they were able to provide solutions to those issues.

How much have you invested with them?
It was roughly $25,000–$30,000.

What is the status of this engagement?
We started at the end of September 2019 and put our campaign on pause in March 2020 due to COVID-19. However, we’re working on a contract for 2020–2021.

Results & Feedback

What evidence can you share that demonstrates the impact of the engagement?
Website traffic was a big indicator and we saw a big increase due to our PPC campaigns. Specific to our industry, we saw an increase in leads for an exhibition we were hosting. There was also a boost in attendee registration and admission submissions. Compared to last year, we saw success in increasing our digital presence.

How did Konstruct Digital perform from a project management standpoint?
They did a good job. Our marketing team is small but mighty; they were on top of deadlines and talked through relevant news and projects in our industry. We appreciated that they were on top of everything and thought ahead. We never had to chase them for anything. Rather, they followed up with us when needed. That helped us meet the deadlines we set at the beginning of the project. But also, it helped nurture that relationship between our two companies.

What did you find most impressive about them?
They really know what they’re doing. I know some companies talk the talk but don’t walk the walk. Konstruct Digital, on the other hand, delivered. I worked closely with the digital specialist and she was obviously very competent at her job, writing content, finding things that are relevant, and linking together two ideas together we haven’t thought of. She thought outside of the box and it really helped our digital campaign.

Are there any areas they could improve?
I don’t think so.

Do you have any advice for potential customers?
Have an open conversation at the beginning of the project. But also, I would encourage you to include Konstruct Digital as an extension of your team. With more information, the more beneficial the engagement will be. They will reciprocate your efforts.