“Konstruct’s systematic approach to getting results is impressive.”

Background

Introduce your business and what you do there.
I’m the president of an e-learning company.

Opportunity / Challenge

What challenge were you trying to address with Konstruct Digital?
We hired Konstruct to reduce our Google ad spend. For context, we previously worked with two teams for this project, and they both claimed to be experts in ad management and SEO — both of them were disastrous.

Solution

What was the scope of their involvement?
Konstruct digs deep into what we need. They then tell us how they’re going to handle the project, communicating back and forth with us. The team also has systems in place for us to effectively review any of their proposed changes. From there, we meet with them to discuss the implementation of their plans.

What is the team composition?
We work with a Tryphena (Digital Marketing Strategist & Manager), and we talk with Matt (Managing Partner) on occasion when it comes to strategies. Our team also deals with their PPC team. Another person works on our social media efforts. In total, we interface with 3–4 people, and everything funnels through Tryphena.

How did you come to work with Konstruct Digital?
We found Konstruct via a Google search. At that time, we were switching away from our previous IT service company, which happened to speak about Konstruct. That pushed us to have a conversation with their team. The start of the process was excellent; it was different from our previous two ad managers. As a result, we decided to go on with the engagement.

What is the status of this engagement?
We started working together in January 2021, and the engagement is ongoing.

Results & Feedback

What evidence can you share that demonstrates the impact of the engagement?
To measure success, we review Konstruct’s work on a monthly basis. We look at traffic, sales, and ad spend. Overall, our ad spend is down while the traffic and sales are up. The reduced ad spend more than offsets the cost we pay to Konstruct.

How did Konstruct Digital perform from a project management standpoint?
To manage the project, Konstruct submits reports about the previous month every second or third day of the current month. We then schedule a meeting with them a week later to go over their reports and talk about the changes and trends they see. Their team also provides reports with plenty of data — more data than Google Analytics. The team also makes sense of everything for us. Moreover, the project manager is terrific. I can’t say enough good things about them.

What did you find most impressive about them?
Konstruct’s systematic approach to getting results is impressive. However, for me, it’s all about people — Tryphena is a good person who does good work. Overall, their system is great and their people know their job.

Are there any areas they could improve?
No, there aren’t any.

Do you have any advice for potential customers?
Respond to Konstruct’s queries. If you respond quickly to their requests, they’ll quickly implement things. The team also looks for approval for everything, so there are no surprises with them. If you’re on the ball and respond to their plan, the whole process will be quicker.