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B2B Digital Marketing Strategies

Learn B2B Digital
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Real B2B digital marketing strategies, tips, and insights that you can put to work today and level up your marketing game.

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Content Marketing

New and Noteworthy

Konstruct team throwing balloons in the air

Digital Marketing 2 min read · September 26 2025

Konstruct Named a Top Growing Company for the Third Consecutive Year

A hand holding a red magnet attracting user icons, representing inbound marketing. The user icons are surrounded by digital marketing symbols like bullseyes, megaphones, and gears.

Digital Marketing 24 min read · September 2 2025

Inbound Marketing for Manufacturers: the Complete Strategy Guide

Doctor’s Rx clipboard prescribing “Strategies for Committee Buy-In” to the patient who is a medical equipment marketer

Digital Marketing 13 min read · August 20 2025

When Innovation Alone Doesn’t Sell: Medical Equipment Marketing That Gets Committee Buy-in (+9 Non-Negotiable Strategies)

Aerial view of a logistics hub with multiple semi-trucks maneuvering and parked across wide lanes and loading bays, surrounded by warehouses and industrial buildings

Digital Marketing 7 min read · August 11 2025

8 Tips When Developing Your Logistics Marketing Plan

Digital Marketing Strategy

View All Strategy Articles

Konstruct team throwing balloons in the air

Digital Marketing 2 min read · September 26 2025

Konstruct Named a Top Growing Company for the Third Consecutive Year

A hand holding a red magnet attracting user icons, representing inbound marketing. The user icons are surrounded by digital marketing symbols like bullseyes, megaphones, and gears.

Digital Marketing 24 min read · September 2 2025

Inbound Marketing for Manufacturers: the Complete Strategy Guide

Doctor’s Rx clipboard prescribing “Strategies for Committee Buy-In” to the patient who is a medical equipment marketer

Digital Marketing 13 min read · August 20 2025

When Innovation Alone Doesn’t Sell: Medical Equipment Marketing That Gets Committee Buy-in (+9 Non-Negotiable Strategies)

Aerial view of a logistics hub with multiple semi-trucks maneuvering and parked across wide lanes and loading bays, surrounded by warehouses and industrial buildings

Digital Marketing 7 min read · August 11 2025

8 Tips When Developing Your Logistics Marketing Plan

SEO

View All SEO Articles

Blueprint-style SEO strategy plan laid out on a metal workshop table surrounded by engineering tools, rolled documents, and a laptop displaying performance analytics charts.

SEO 12 min read · August 7 2025

Industrial SEO: How to Navigate Long Sales Cycles and Target Decision Makers

Calendar page representing the 1st month of SEO

SEO 4 min read · August 7 2025

What Happens in Month 1 of SEO? (and Why it Matters More Than You Think)

SEO 3 min read · August 7 2025

Is Your Business Showing up in AI Search?

Person analyzing SEO performance charts on a laptop while drinking coffee by a rainy window.

SEO 3 min read · August 7 2025

Why Reacting Too Fast to SEO Changes is Killing Your Campaigns

Paid Ads

View All Paid Ads Articles

A burlap sack labeled "Google Ads Budget" with a hole spilling gold coins and cash onto a desk, symbolizing wasted ad spend. In the background, a computer screen displays a Google Ads dashboard with a warning about lost conversions due to tracking issues.

PPC 8 min read · August 12 2025

Top 4 B2B Lead-Gen Google Ads Mistakes

Illustration of laptop with a siloed landing page surrounded by question marks, representing the considerations of B2B Google Ads campaigns.

PPC 2 min read · October 29 2024

Do B2B Google Ads Campaigns Need Siloed Landing Pages?

Computer with a LinkedIn feed and one thumb pointing up and one thumb pointing down.

PPC 13 min read · May 25 2023

The Do’s and Don’ts of B2B LinkedIn Ads

An iPhone with a Facebook ad from Konstruct Digital. Add title: "High Impact B2B Growth Marketing Found it at: konstructdigital.com" The ad graphic is a man wearing a jetpack. There is a target on the ad.

PPC 10 min read · September 18 2023

How to Target Facebook Ads: the Ultimate Guide for Success

Content Marketing

View All Content Marketing Articles

Several burning sheets of paper with printed text float against a dark background, engulfed in bright orange flames and emitting glowing embers.

Content 11 min read · July 22 2025

Industrial Copywriting Do’s & Don’ts (from Someone Who’s Read the Good, the Bad, and the Painfully Boring)

A humanoid robot with a futuristic design is sitting at a desk, writing on paper with a pen. A speech bubble with three dots hovers near the robot's head, suggesting it is engaged in communication.

Content 4 min read · July 5 2024

Should You Replace Your Content Marketer with AI? Maybe…

A man looking at his phone and swearing

Content 14 min read · May 27 2025

LinkedIn B2B Marketing Examples That Made Us Say, “$h!t, I Wish I Thought of That!”

Content 11 min read · November 14 2024

9 B2B Social Media Dos and Don’ts That’ll Change Your Social Game

Web Design

View All Web Design Articles

Web Design 4 min read · May 27 2025

Search Traffic Suicide: How B2B Companies Kill Their Lead Generation Engine

A person holding a laptop pointing to the screen where website analytics are displayed. There are different icons around the person’s head with lines emanating from the laptop, and each icon has different examples of B2B website metrics.

Web Design 16 min read · August 10 2023

7 Must-Know B2B Website Metrics (and 4 Common Metrics That Don’t Actually Matter!)

A person holding a computer with a variety of metrics and graphs, including bar graphs, line graphs, and circle graphs.

Web Design 20 min read · September 2 2025

Conversion Optimized Web Design for Local Businesses

A computer and phone with heat mapping on the screen.

Web Design 3 min read · April 27 2023

Use Heat Mapping to Build a Better User Experience

Digital Marketing Strategy Articles

Konstruct team throwing balloons in the air

Digital Marketing 2 min read

Konstruct Named a Top Growing Company for the Third Consecutive Year

September 26 2025

Konstruct Digital, an award-winning marketing agency dedicated to serving industrial and manufacturing businesses, has been named on The Globe and Mail’s Top Growing Companies list…

A hand holding a red magnet attracting user icons, representing inbound marketing. The user icons are surrounded by digital marketing symbols like bullseyes, megaphones, and gears.

Digital Marketing 24 min read

Inbound Marketing for Manufacturers: the Complete Strategy Guide

September 2 2025

Doctor’s Rx clipboard prescribing “Strategies for Committee Buy-In” to the patient who is a medical equipment marketer

Digital Marketing 13 min read

When Innovation Alone Doesn’t Sell: Medical Equipment Marketing That Gets Committee Buy-in (+9 Non-Negotiable Strategies)

August 20 2025

Aerial view of a logistics hub with multiple semi-trucks maneuvering and parked across wide lanes and loading bays, surrounded by warehouses and industrial buildings

Digital Marketing 7 min read

8 Tips When Developing Your Logistics Marketing Plan

August 11 2025

Digital Marketing 5 min read

ICPs Vs. Buyer Personas

August 12 2025

Overhead view of a blueprint-style poster on a wooden desk, displaying various white technical diagrams, graphs, bar charts, pie charts, data funnels, and flowcharts.

Digital Marketing 15 min read

The Industrial Marketing Strategy Blueprint for 2025

August 28 2025

Digital Marketing 5 min read

B2B Marketers: Stop Choosing Between Demand Gen, Demand Capture, and Brand

August 7 2025

A man in a hard hat works at a desk, optimizing the digital marketing efforts of his b2b manufacturing business

Digital Marketing 15 min read

B2B Manufacturing Marketing That Actually Works in 2025

August 28 2025

Digital Marketing 2 min read

Proving Marketing’s Value in 2025 for B2B

May 15 2025

Digital Marketing 3 min read

Perform This 1 Exercise to Increase Your Close Rates and Drive Revenue Lift

May 5 2025

Computer screen showing a website with a large 'Convert More Leads!' call-to-action button and the message 'Empowering Businesses with Innovative Solutions.

Digital Marketing 6 min read

Should You Be Doing CRO for Your B2B Website?

April 10 2025

Digital Marketing 4 min read

How to Set Your Marketing Agency up for Early Success

April 9 2025

Puzzle pieces featuring digital marketing icons such as a megaphone, target, lightbulb, and growth chart, symbolizing the interconnected elements of a successful B2B marketing strategy.

Digital Marketing 4 min read

Your B2B Go-to-market Strategy is Failing: 10 Red Flags You Can’t Ignore

April 8 2025

Computer monitor displaying logos of top industrial marketing agencies, including Konstruct, Industrial, blackbean, gorilla76, Weidert, MFG Tribe, Altitude Marketing, and Kula Partners, set in a manufacturing facility background.

Digital Marketing 7 min read

The Definitive 8 Best Manufacturing Marketing Agencies in North America [2025 Edition]

August 28 2025

Person reaching toward a red panic button on a desk, with a laptop displaying declining marketing metrics and warning symbols, indicating a drop in B2B performance.

Digital Marketing 7 min read

Don’t Panic: How to Diagnose Dropping B2B Marketing Metrics

April 8 2025

A digitally enhanced image of an industrial factory with a large, glowing Wi-Fi symbol superimposed over it, representing digital connectivity and smart technology in industrial settings.

Digital Marketing 6 min read

The Top 3 Digital Marketing Opportunities for Manufacturers in 2025

August 28 2025

Konstruct staff cheering

Digital Marketing 2 min read

Konstruct Ranks on Top Growing Companies List for 2nd Year in a Row

May 27 2025

a pie with dollar bills arranged as slices inside it

Digital Marketing 3 min read

Who Wants a Bigger Slice? Understanding B2B Demand Capture Marketing

September 23 2024

A banner image with the Konstruct team celebrating.

Digital Marketing 3 min read

Living Konstruct’s Culture: a Glimpse into Our World

June 28 2024

A digital illustration with a metaphorical representation of target-focused strategy. The background is divided by a large blue arrow pointing rightwards. On the left side, there's a man dressed in business casual attire looking through a telescope that is comically extended. He's in a striding position, implying action and focus.

Digital Marketing 3 min read

Account-Based Marketing: Just Another Buzz Word or the Synergy That Drives Business Success?

June 28 2024

A US 100-dollar bill being consumed by flames. The fire appears to be fed by a jerry can pouring gasoline onto the blaze. The background is a blurred blue hue that contrasts with the bright orange and yellow of the fire, drawing the eye to the incineration of the currency. There's a watermark that reads "www.konstructdigital.com" at the bottom right. The image could be illustrating the concept of "burning money" or financial waste.

Digital Marketing 3 min read

My Massive Marketing Mistake: the Hidden Cost of Cutting Costs

June 28 2024

A megaphone where the mouthpiece is orange and says “in-market audience” and the other half is blue with “out-of-market-audience”.

Digital Marketing 5 min read

Prioritizing Tactics in Your Gtm Strategy: the Konstruct Go-to “Go-to-market” Playbook

June 28 2024

A laptop screen with a website. On the website, there is a road with various pins that have target icons, people icons, clock icons, and graph icons.

Digital Marketing 4 min read

When Will I Start Seeing Results from My Marketing Investment?

January 23 2024

The Konstruct Digital team celebrating with balloons and party blowers

Digital Marketing 3 min read

Konstruct Ranks on the Globe and Mail’s Top Growing Companies List

July 3 2025

A hand holding a magnet attracting stick figures.

Digital Marketing 10 min read

How to Fail at B2B Inbound Marketing (I.e., Common Misconceptions & Mistakes to Avoid)

August 20 2025

A B2B marketing funnel with MOFU at the top, BOFU in the middle, and TOFU at the bottom.

Digital Marketing 10 min read

B2B Marketing Funnels: the Secret to More Qualified Leads

September 5 2023

A laptop with a hand emerging from the screen holding a magnet that is attracting people.

Digital Marketing 14 min read

19 B2B Lead Generation Tools to Turbocharge Your Sales

March 20 2025

A person holding a laptop pointing to the screen where website analytics are displayed. There are different icons around the person’s head with lines emanating from the laptop, and each icon has different examples of B2B website metrics.

Digital Marketing 16 min read

7 Must-Know B2B Website Metrics (and 4 Common Metrics That Don’t Actually Matter!)

August 10 2023

Digital Marketing 10 min read

How to Leverage Custom Images in Your Blog Posts to Build Links Naturally

April 27 2023

A woman smiling and holding a megaphone. In the background there is a blog feed and the Facebook, Instagram, Youtube, Twitter, mail, and LinkedIn logos.

Digital Marketing 21 min read

8 Blog Promotion Techniques to Increase Website Traffic

July 17 2024

Digital Marketing 18 min read

How to Promote Your Shopify Store: 5 Sure-Fire Strategies for Success

November 14 2024

The main characters in friends, including Phoebe, Chandler, Monica, Ross, Rachel, and Joey

Digital Marketing 2 min read

If the Characters in Friends Worked at a Digital Marketing Agency…

April 27 2023

Congrats to our client Souper Cubes for getting a deal on Shark Tank

Digital Marketing 1 min read

Congrats to Souper Cubes on Their Shark Tank Deal!

March 13 2023

The Elf looking at his phone with gifts floating around him

Digital Marketing 9 min read

5 Holiday Marketing Tips to Target Last-minute Shoppers

May 26 2023

Clutch 2020 top B2B SEO company award for Konstruct Digital

Digital Marketing 1 min read

Clutch Selects Konstruct Digital as a 2020 Top SEO Company

March 13 2023

How to start your own Shopify affiliate program

Digital Marketing 13 min read

Harnessing the Power of Affiliate Marketing on Your Shopify Storefront

July 17 2024

Your complete guide to Shopify conversion rate optimization

Digital Marketing 20 min read

Your Complete Guide to Shopify Conversion Rate Optimization

May 27 2025

Digital Marketing 11 min read

The Covid Chronicles Part 2: 18 Digital Tools to Help You Take Your Business Online

August 26 2024

Digital Marketing 36 min read

50+ Powerful Shopify Marketing Apps to Boost Your Sales

September 27 2024

Digital Marketing 1 min read

Facebook and Instagram Shops Available Soon

March 13 2023

Digital Marketing 9 min read

The Ultimate List: 50+ Surprising Shopify Statistics

July 3 2025

Digital Marketing 8 min read

The Covid Chronicles Part 1: Roundup of the Most Creative Digital Pivots

July 17 2024

Digital Marketing 11 min read

Tune in Now! 10+ Bingeable Digital Marketing Podcasts

September 27 2024

Digital Marketing 11 min read

Phygital Marketing – the New Frontier

August 3 2023

Digital Marketing 12 min read

200+ Digital Marketing Conferences That We’re Stoked for in 2020

September 2 2025

Digital Marketing 14 min read

Marketing Strategies to Help Your Seasonal Businesses Thrive

August 29 2022

Digital Marketing 8 min read

5 Common Mistakes Small Businesses Make with Their Digital Marketing

May 26 2023

Digital Marketing 5 min read

How Much Should You Budget for Marketing?

March 28 2024

Digital Marketing 13 min read

B2B Online Marketing Trends for 2020

March 20 2025

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