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Facebook has been hinting at the ability to purchase products 🛍️ directly from their social platforms for well over a year now.
It seems like COVID-19 and the push for e-commerce 💻 capability gave them the needed incentive to make it happen!
“Shops” has been released for Facebook and Instagram. 👏 This will make it easy for businesses to set up an online store for customers to access directly on both Facebook and Instagram.
Businesses will be able to choose the products 📦 they want to feature from their product catalogue and then customize the look and feel of their storefront with colours and a cover image.
Facebook is working with Shopify, BigCommerce, WooCommerce, and several other platforms to create a shop feed integration so users can easily populate products. 👍
A phased roll-out of shops is scheduled to begin for all businesses globally on Facebook and Instagram Shopping. There is no word on when particular regions 🌏 will be able to use it at this time.
It will be interesting to see what kind of effect that direct social shopping has on conversion rates and other metrics for e-tailers and online stores in the near future! 🙌
#KonstructDigital #GrowYourBusiness #SocialCommerce
#SocialMedia #OnlineStore #Ecommerce