The Importance of Video on Websites
Video is becoming a key piece of many websites and for very good reason. It is no secret that online video consumption has been on the rise for a while now and is becoming the preferred method users consume content. In fact by the end of 2017 online video will account for 74% of all online traffic according to KPCB. Utilizing video on your website can have positive impacts on your SEO, conversion rates and user interaction. It is also becoming a key component in appealing to mobile users, as video is has become the number one way users consume mobile content. If you are looking to take your website to the next level it is time to consider adding video to your content marketing strategy.
Video Improves SEO
Utilizing video in your website’s content strategy will undoubtedly improve how your website ranks on search engines. In fact adding a video to your website can increase the chance of a front page Google result by 53 times, according to Comscore. Of course just adding the video won’t have this effect. The video needs to be integrated into your website properly and optimized appropriately.
Ensuring your business has a YouTube account and is posting videos regularly is another great way to improve SEO. Google owns YouTube and loves to include YouTube videos in its search results, quite often on the front page. Adding your videos to YouTube and optimizing them properly increases your chance of having even more content on the first page of Google.
Video Improves Conversions
Video is becoming a key component of retail and ecommerce sites, and this is because they result in higher conversion rates. In a study done by Video Explainers they found that videos on retail sites kept visitors an average of 2 minutes longer, converted 30% more and increased the average ticket sale by 13%.
It’s not only retailers who can increase their conversion rates by including video on their websites. According to EyeView including video on a landing page can increase conversions by 80%.
If your website has been struggling to turn website visitors into customers then video may be a great solution for you. Videos can demonstrate products in a way that text and images never will.
Users Prefer Video
Users are evolving and their preferred method of content consumption has become video. If your website does not offer video then your are not likely to engage with your audience. MWP conducted a survey among executives and found that 59% of them agree that if both text and video are available on the same topic, they are more likely to choose video. This is supported by Animoto who found that 4x as many customers would rather watch a video about a product than read about it.
If users are looking for video content and prefer it over text content then websites need to adapt to provide them with their preferred method of content. It is important to provide your users with what they are looking for and this includes content consumption methods.
We Can Help
Creating and optimizing video content is time consuming and requires experience. The content team at Konstruct Interactive has the knowledge and experience to help introduce video into your content strategy. We have worked with a wide variety of business types and know how to use video to bring your online presence to the next level. For more information on how we can help introduce video to your website and online identity please call us at 587-316-1681.
Updated: September 14, 2017