Joel Messner

What are Google Shopping Ads? Most likely you have already seen a number of Google Shopping ads when searching for products you have been interested in on Google. Google Shopping […]

Google Analytics offers what can seem like an overwhelming amount of metrics to monitor for your website. Knowing what metrics are the most important and give you the best idea […]

There are three key components to creating a successful Google display ads campaign. These components are ensuring you have the right campaign settings, have proper ad group targeting and effective […]

What is a Redirect and Why are they Important? Let’s say you have a page on your website that uses the URL exmaplerestaurant.com/menu/ but you find out through keyword research […]

Writing effective ads for your ad groups can have a major impact on how successful your AdWords campaigns are. Investing the time to write compelling ads will help with your […]

Before launching your AdWords campaign you will want to ensure the landing page you are using for your campaign is relevant to your campaign, and will help you reach the […]

Improving your websites speed not only affects the user experience it also affects your websites SEO. Slow sites are penalized by search engines like Google and will see their rankings […]

Using heat maps when creating the user experience for your website will give you insight on how users behave. Understanding your users is key in creating a user experience that […]

What is AdWords Quality Score? When creating campaigns in AdWords you create ad groups, within these ad groups you add target keywords that you want your ads to display for […]