How NoviClean Increased
Online Leads by 280%
470%
Increase in Search Visibility
280%
Increase in organic leads
238.46%
Increase in non-branded clicks
TL;DR
NoviClean, a leader in Canada’s vehicle wash equipment industry, partnered with Konstruct to create a website that outperforms their competitors.
Thanks to Konstruct’s ongoing optimization efforts,
NoviClean has seen the following results.
The Goal: Become the Digital Powerhouse in the Vehicle Wash Technology Industry
NoviClean is a leading vehicle wash equipment design, service, sales, and distribution company, catering specifically to the heavy vehicle and car wash markets in Western and Northern Canada, and Alaska.
Like most businesses in the vehicle wash technology industry, NoviClean relied heavily on word-of-mouth marketing to fuel their business. In 2018, NoviClean also distributed and serviced systems from InterClean exclusively, from which the majority of their leads originated.
However, NoviClean wanted to start building their own systems and distributing systems from other car wash manufacturers, so they could no longer rely solely on InterClean’s lead generation support.
The Challenge: Starting from Ground Zero & Carving Out an Unbeatable Online Presence
Prior to 2018, NoviClean had no website or digital presence. However, when it comes to digital marketing, NoviClean was a trailblazer in their industry. Whereas many of their competitors neglected digital channels in their marketing strategies, NoviClean adopted digital marketing early on in their business journey.
NoviClean knew that investing in a professionally-designed and well-optimized website as well as other digital marketing campaigns would put them miles ahead of the competitors in their market.
They just needed the right digital marketing partner to guide them through the process of making digital a first-class citizen in their marketing strategy and making their brand the dominant player in highly relevant search engine results pages…
Why NoviClean Chose Konstruct
NoviClean chose Konstruct as their marketing partner because it was a foolproof decision. Konstruct’s strong digital-first approach and clear specialization in industrial B2B marketing made us the obvious choice to support NoviClean in taking the digital marketing landscape by storm.
THE RESULTS
100 Tracked Keywords in the Top 3 Results on Google
Thanks to Konstruct’s work conducting thorough keyword research and ongoing investment in site structure optimization and expansion and on-page optimization, NoviClean has reached the #1 spot for the majority of their target keywords.
These efforts have also resulted in a steady increase in their website’s ability to capture search traffic for queries relevant to their business, with search visibility (a metric that combines the ranking of a page and the expected click-through rate) increasing 470% from June 2021 to April 2023.
280% Increase in Organic Leads Over the
Course of Two Years
The ultimate goal of Konstruct’s digital marketing campaigns is to increase NoviClean’s volume of high-intent, ready-to-convert traffic—and, ultimately, qualified leads. From June 2021 to March 2023, Konstruct has helped NoviClean almost quadruple the number of form submissions and phone calls coming from organic search. Additionally, NoviClean’s overall goal conversion rate (the percentage of sessions that result in a conversion) has increased by 60.96%.
SEO isn’t a one-and-done strategy, and NoviClean’s constant lead growth is attributed to Konstruct’s ongoing optimization work that ensures NoviClean’s website is always at the leading edge.
238.46% Increase In Organic Traffic to the Website Unrelated to NoviClean’s Brand
Non-branded clicks are a key measure of SEO success because this metric looks at how many users are actually clicking on pages that appear in organic search results from searches unrelated to a particular brand. For example, while it is rather easy for NoviClean to generate clicks when users search “NoviClean”, it’s harder to target and generate clicks from users who search “car wash systems.”
That’s where Konstruct comes in. Through title and meta description optimization, keyword research and on-page optimization, Konstruct has helped NoviClean more than triple non-branded clicks from January 2022 to March 2023.
HOW WE DID IT
Web Design
Case study development
SEO
On-page SEO, ongoing optimizations and strategy
General Marketing:
Brochures
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