Results
Increase in Organic Traffic Y/Y
+71%
Increase in Non-Branded Impressions Y/Y
+49%
Increase in Search Visibility (Feb – May 2022)
+147%
Background
mJobTime provides software solutions to automate daily reporting processes for the construction industry. Unfortunately, their SEO efforts weren’t producing increased organic traffic and their site had been stale for many years. On top of that, mJobTime acquired PowerTrack in 2021 and needed assistance merging the two businesses on their website. When a business partner mentioned Konstruct Digital’s great SEO work, mJobTime knew they could rely on Konstruct for their online marketing needs.
Strategy
Konstruct’s primary goal was to merge the mJobTime and PowerTrack sites while implementing various SEO strategies to increase search visibility and organic traffic. We achieved this through extensive website architecture analysis, UX evaluations, competitor site analysis, keyword research, keyword mapping, title and meta data, and on-page SEO. After the launch of their new site, our SEO team worked hard to ensure that the new site didn’t lose any branded search traffic related to the legacy PowerTrack site.
