Digital Marketing Tips for COVID-19
For #TipTuesday this week, we have some digital marketing tips 👍 to help you navigate these difficult times and utilize opportunities that exist.
Tip 1: It’s a great time to invest in marketing if you can! With many competitors taking their foot off the gas pedal and slowing down, it’s easier than ever to win 🏎️ the marketing race. If the sprinting competitor in the lead is taking a break, your slow and steady efforts will get you across the finish line 🏁 while still making progress.
Tip 2: Digital takes the crown. With most people in the world currently limited in their ability to physically visit stores, the ability to engage your customers digitally has never been stronger. If you had budget 💵 set aside for a trade show or an event – it may not be happening anymore. You can take your marketing budget for those opportunities and re-invest it into digital.
Tip 3: Invest in long term 📊 plays. We have seen many businesses stopping their investment in PPC ads. This is a great time to re-invest that budget into things like SEO 🔍 that take time to build up. This will help you overtake competitors when you’re ready to rock again.
Tip 4: Let this challenge be a creative catalyst in changing how you deliver your services. If you offered a physical service like a consultation, offer it online 🖥️ via a video call. If you sell products, offer to deliver 🚗 them to your customers’ homes. Think, how can you repurpose your offering to get it out the door? (Psst, you can use digital marketing to promote this!).
Tip 5: Think of your current customers. Perhaps, the easiest way to keep business going is to find a way to adapt and continue serving 👨👨👧👦 your current customers. If you rely on in-person contacts, find a way to digitize your business. It’ll help you get your products and services to them.
With COVID-19 and protocols changing every day, we need to be adaptable and ensure we stay on top of the situation. There are opportunities that still exist, and this is a time for entrepreneurs 🙌 to shine. Konstruct is here to help with your digital marketing needs and to help during this wild ride!