Stat: 84% of Users Will Not Convert if a Website is Not Secure
HTTPS is important! Installing an SSL Certificate could make or break the ability of your website to generate and convert leads.
Firstly, HTTPS is speculated to have an impact on search rankings. Search engines favour secured sites in search results over those that haven’t been secured. You could be costing your business a significant amount of web traffic by having an unsecured site.
Secondly, studies show that 84% of users will not complete a conversion action like submitting a contact form or make a purchase if a website isn’t secured.
Given that you could be losing out on valuable web traffic and conversions, you should install an SSL certificate on your entire website immediately.