Top 5 Social Media Tips for 2021

New year, new social media strategy 🎉 Are you ready to step up your social media game? 

Social media is constantly changing and if you don’t keep up, it’ll leave you in the dust! 💨

For this post, we enlisted the help of our social media specialist, Hannah to share her top 5 best social media tips for 2021! (Psst… it’s me, Hannah. I actually write all of our social posts but just play along, okay? 😉) 

Here are a few of the best ways to boost engagement on your social channels this year: 

1️⃣ People are now using Instagram to search for accounts and content related to keywords. Choose a few keywords related to your brand and optimize your profile for those keywords to improve your Instagram search ranking. 

2️⃣ If every post is a hard sell, your audience will lose interest fast! Try incorporating content like quotes, tips, and industry news to keep your audience engaged. 

3️⃣ Photos with faces perform almost 40% better on social media than other photos. It’s time to show off your amazing staff members! On top of boosted engagement, this will also help people connect with your brand.

4️⃣ There’s simply no denying that short-form video content is taking over. While there’s no need for every business to jump on the TikTok bandwagon, it’s a good idea to meet your customers where they’re at with some short, engaging videos. 

5️⃣ Plan out your content ahead of time and post social content consistently to ensure that your brand stays top-of-mind for your followers and customers. 

It’s never too late to make a New Years resolution! Which of these tips will you strive to incorporate in your social media strategy this year? Let us know in the comments. 😀




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