How to Promote Your Blog Posts
Here are some effective strategies to promote your latest blog post.
1) Promote your posts with social media.
One of the best ways to get more people reading your blog is to share it with your existing audience over social media. They may not check your blog posts daily, but they likely check their social feeds often.
2) Create content that people will want to share.
Be original, inspire thought, and ensure that your content is exciting to read. If you’re creating content that people actually want to share, it’s going to get a lot more social shares and traffic.
3) Keyword optimize your posts for SEO.
If your new blog post hasn’t been keyword optimized, the traffic to the post is going to drop off after the initial hype from your social shares. However, posts that rank well on Google continue to see traffic and can even see substantial amounts of traffic and growth.
4) Reach out to relevant people.
This is another great tactic. If you’ve mentioned someone in your work, reach out to them. If they share your blog post, that’s an easy win. Share your content with others that are likely to be interested in it as well. These are the people that are most likely to share your content.
5) Be active in relevant communities.
This is another great tactic. If you’ve mentioned someone in your article, reach out to them. If they share your blog post, that’s an easy win. Share your content with others that are likely to be interested in it as well. These are the people that are most likely to share your content.
6) Try turning your blog post into a video or infographic.
One way to mix things up and get your content out there is to change the format of the content. For example, try turning your blog post into a video or an infographic. Sometimes, different types of content will resonate with your audience and get more eyes on your blog post.
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