New Potential Reach Measure in Facebook Ad Library
Facebook has added impressive new features to its Ad Library!
For those of you that are unfamiliar with the Facebook Ad Library, it is a comprehensive, searchable collection 📖 of all ads currently running on Facebook’s various networks.
Listings will now include a new “potential reach” measure 📈, which gives you an idea of the size of the audience that is eligible to see an ad.
Up until this point, you could estimate this manually 🤔 based on ad spend and audience targeting, but the new listings will make it easier to sort ads based on their potential impact, and help you gain a better understanding of each ad campaign.
Facebook will also now group similar ads together within the Ad Library 📚 so it’s easier to find ads based on a certain concept. They have also added more filters to better enable ad searches.
One of the features we’re most excited about is the ability to “Search by IG Handle” in the ad library interface. When you eat, sleep, and breathe marketing, 🤓 sometimes you just want to investigate!
We’re excited to see how this will improve advertising transparency and how it will help marketers optimize their Facebook ad campaigns! 🙌
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