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New Potential Reach Measure in Facebook Ad Library

Facebook has added impressive new features to its Ad Library! ⁣

For those of you that are unfamiliar with the Facebook Ad Library, it is a comprehensive, searchable collection 📖 of all ads currently running on Facebook’s various networks. ⁣

Listings will now include a new “potential reach” measure 📈, which gives you an idea of the size of the audience that is eligible to see an ad. ⁣

Up until this point, you could estimate this manually 🤔 based on ad spend and audience targeting, but the new listings will make it easier to sort ads based on their potential impact, and help you gain a better understanding of each ad campaign.⁣

Facebook will also now group similar ads together within the Ad Library 📚 so it’s easier to find ads based on a certain concept. They have also added more filters to better enable ad searches. ⁣

One of the features we’re most excited about is the ability to “Search by IG Handle” in the ad library interface. When you eat, sleep, and breathe marketing, 🤓 sometimes you just want to investigate!⁣

We’re excited to see how this will improve advertising transparency and how it will help marketers optimize their Facebook ad campaigns! 🙌⁣

#KonstructDigital #GrowYourBusiness #Facebook #FacebookAds 
#AdLibrary #CompetitiveAnalysis #PPC #LeadGeneration

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