5 Tips for Improving Your Organic Click-Through Rates
So, your content ranks on page 1 of Google – Gold star for you! 🌟But why does your organic click-through rate still suck?
If nobody is clicking on your content, your search ranking is basically a vanity metric!
What good is a high search ranking if you don’t have the traffic to show for it? 🤷♂️
To help solve this conundrum, we asked our Digital Strategist, Tryphena to share her top 5 tips for improving organic click-through rates! 🙌
Here’s what she had to say:
1️⃣ “Optimize your content based on your target keywords to improve your search ranking. Higher search ranking = higher CTRs!”
Warning ⚠️: Avoid keyword cannibalization (when multiple pages are optimized for the same keyword)
2️⃣ “Create eye-catching titles that include your target keyword. Bonus points if you use numbers and brackets!”
3️⃣ “Write engaging & descriptive meta descriptions. Aim for 120 characters max. and use power words when you can!”
4️⃣ “Use descriptive & concise URLs that include your target keyword.”
5️⃣ “Make your audience priority #1 and search engines priority #2.”
It’s never too late to start improving your site’s organic CTR! Which of these tips will you implement first? Let us know in the comments.👇
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