Don’t Make These 5 Off-Page SEO Mistakes

Some of these off-page SEO mistakes could result in penalties from Google AND send your search rankings down the toilet 🚽👎

Off-page SEO refers to any activities you do outside of your website to improve your search rankings. If you want to increase your search visibility and organic search traffic, it’s practically essential to have a solid off-page SEO strategy.


Many people fall victim to off-page SEO hacks, schemes, and just all-around bad practices that could put your site on Google’s hit list. 😵

Here are 5 off-page SEO mistakes that you should avoid at all costs:

❌ Buying links that pass PageRank. This is a direct violation of Google’s Webmaster Guidelines. 

❌ Comment spamming other blog posts with a link back to your blog posts. This might not result in a penalty, but it won’t increase your rankings either. 

❌ Doing paid guest posts. Reputable sites will never charge you to post a guest post. 

❌ Unnatural linking in guest posts and press releases distributed on other sites. 

❌ Using Private Blog Network backlinks. Google de-indexes all networks on their radar.

Although it might be tempting to use quick hacks to give your search rankings a boost, they could ultimately result in either a waste of time or some nasty Google penalties. SEO is a long game, and Google always rewards the ones who play by the book. 

Which off-page SEO mistake do you think is the worst? 🤔 Let us know in the comments. 👇

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