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Should Your Business Use LinkedIn Stories?

LinkedIn is the latest social media platform to follow suit with ephemeral story content. We think this is an interesting move for the platform and based on our observations, so does everyone else! 

As far as we can tell, the LinkedIn Stories feature has had a bit of a slow start with many businesses hesitant to jump on board. This may be due to the fact that Linkedin is typically the place where people go to show off the most polished side of themselves or their brand. On the other hand, stories tend to be a more casual form of content. 

So, should your business take the leap? Our verdict is… yes! Story content is always a great way to help your business maintain visibility in your followers’ feeds. It also helps you connect with your target audience on a deeper level by humanizing your brand and providing a sense of transparency. 

The best part about jumping on the LinkedIn Stories bandwagon early is that your content will get more exposure! While everyone is waiting to see how this feature plays out, your Linkedin Stories content will have less competition. This means that more people are likely to view your content, especially with the current Linkedin app layout. Linkedin Stories are the first thing your followers see when they log into the app. That’s some prime real estate! 

We recommend, starting off by reposting your more professional Instagram Stories content to Linkedin Stories and experimenting from there 👍

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