Instagram is Testing Two Rows of Stories
Instagram is making big moves again! π²β
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Over the last two weeks, Instagram has been testing π©βπ¬ two rows of story icons on the home page above the news feed. β
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Why you ask? π€β
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Because people love ephemeral content. β³ Because stories disappear after 24 hours unless added to a highlight, users feel a sense of urgency and a need to take a look at what is going on. β
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This sense of urgency has shown to increase engagement rates π over the regular newsfeed. Brands are seeing completion rates of over 50% with Instagram stories. β
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It seems like Instagram wants to put it’s best foot forward here and make it easier for users to watch the stories π² they regularly engage with. β
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What do you think? Is this going to be a game-changer for story engagement π or is this just an ugly addition to the home page? π
#KonstructDigitalΒ #GrowYourBusinessΒ #InstagramΒ #StoriesΒ
#InstagramStoriesΒ #IGStories
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