Instagram is Testing Two Rows of Stories

Instagram is making big moves again! πŸ˜²β €
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Over the last two weeks, Instagram has been testing πŸ‘©β€πŸ”¬ two rows of story icons on the home page above the news feed. β €
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Why you ask? πŸ€”β €
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Because people love ephemeral content. ⏳ Because stories disappear after 24 hours unless added to a highlight, users feel a sense of urgency and a need to take a look at what is going on. β €
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This sense of urgency has shown to increase engagement rates πŸ“ˆ over the regular newsfeed. Brands are seeing completion rates of over 50% with Instagram stories. β €
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It seems like Instagram wants to put it’s best foot forward here and make it easier for users to watch the stories πŸ“² they regularly engage with. β €
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What do you think? Is this going to be a game-changer for story engagement πŸ™Œ or is this just an ugly addition to the home page? πŸ™…

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