Instagram Reels Are Now “Shoppable”!

What happens when you add “shoppable” features to highly engaging short-form video content? We’re thinking a match made in heaven! ✨

Instagram Reels (aka. Instagram’s TikTok copycat) is the latest Instagram feature to become “shoppable.” This means businesses can now tag products directly in their Reels – a big win for driving sales! 🛍️

Instagram Shopping in Reels is really the best of both worlds. You have the opportunity to combine the most engaging form of content (short-form videos) with the proven benefits of social commerce (a streamlined purchase journey that begins where your customers are most active and engaged). 

Instagram Shopping is already available for feed posts, Instagram Stories, Instagram Live, and IGTV. With this new update, an e-commerce aspect is now attached to basically every Instagram feature! 

We talk a lot about social commerce, but that’s because it’s been dominating social media updates lately. Every social channel has been pushing to make their platforms more shoppable and we’re totally here for it! 🙌

It’s clear that social commerce has been one of the biggest social media trends of 2020. We predict social shopping will only continue to grow in popularity in 2021! What do you think? 🤔




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