Instagram Influencer Engagement Rates are Dropping

Recent studies show that Instagram Influencer engagement rates are hovering near an all-time low for sponsored posts.

Engagement rates have fallen to 2.4% on sponsored posts from an average of 4% in previous years.

Marketers speculate that this is being caused by a saturation of sponsored posts in users’ Instagram feeds.

While marketers may reach a broader audience by using influencers with 10,000 followers or more, brands may benefit from using “nano influencers” who have a smaller reach but more dedicated followers where the engagement rate is still higher.

#KonstructDigital #GrowYourBusiness #InfluencerMarketing

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