How to Take Advantage of Influencer Marketing

Influencer marketing in a nutshell: If you say, “Our product is the best product ever!”, most people won’t believe you. If Kylie Jenner says “This product is the best product ever!”, your business will go viral!  

With the rise of social media, influencer marketing has exploded as a strategy to increase brand awareness, reach and trust. Why? People are turning to their favourite internet personalities before making purchasing decisions. 

You don’t just need to look to celebrities to earn a hefty return on investment. Micro-influencers can also prove to be very advantageous for your business.

At Konstruct, we run micro-influencer outreach campaigns for many clients across a variety of business niches. In order to get the best bang for your buck, we recommend partnering with influencers who share your niche and target audience. Influencers have done all the hard work building their audience’s trust in a particular category. With influencer marketing, your brand can reap the benefits of this established trust to grow your followers, boost engagement, and increase sales!

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