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Google Plays a Bigger Role in the Buyer Journey

Here’s an interesting pivot for Google My Business!

Google is adding Business Messages in Maps and Search 🗺️ for all business types. This gives your business the ability to integrate messages directly with their main customer service platforms. 

What’s interesting here is that Google doesn’t just want to present information about businesses anymore. This feature will open up dialogue 📲 between your business and your customers and actively helping sales teams. 

With these changes, we could be seeing a big shift in the role Google plays in the buyer đź’¸ journey!

What are your thoughts on this feature? 

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