Google Quietly Releases Combined Audience Targeting

PPC Advertisers are starting to see combined audience targeting become available in their Google Ads accounts. 😮

Combined audiences enable advertisers to create combinations of in-market, affinity, demographic, and remarketing audiences by using “Boolean” or in other words “and”, “or”, and “not” directives. 💥

So what does this mean for your Google ads campaigns? Advertisers will now be able to specify that their ads only show to users who are in two or more specific audiences. 😏

For example, a retailer could target an audience of people that did not convert in their online store that are also looking for Black Friday deals. This is huge, the possibilities and power that this gives marketers could make a big impact on your Google Ads campaigns! 💰

We keep up with the latest PPC news and trends to ensure we can deliver the best possible results for our clients. For all of your PPC advertising needs, Konstruct has you covered! 🔥

#KonstructDigital #GrowYourBusiness #PPC #GoogleAds 
#CombinedAudiences #PPCNews

Posted on Instagram:

Learn something new? Share it with a friend