Google is Adding Additional Factors to Measure Page Experience Next Year
As many SEOs know, Google really likes to come out of nowhere with algorithm changes and absolutely blindside us. 😳
This time, they’re playing nice by giving us a heads up and it has us a little confused. 🤷♂️
Google has announced that additional metrics 📈 called “Core Web Vitals” will be factored in as signals to measure page experience in a future Google algorithm update happening sometime in 2021.
Here’s how Google is describing this change 📣:
“Measuring the quality of user experience has many facets. While some aspects of user experience are site and context specific, there is a common set of signals — “Core Web Vitals” — that is critical to all web experiences. Such core user experience needs include loading experience, interactivity, and visual stability of page content, and combined are the foundation of the 2020 Core Web Vitals.”
So how does one improve page experience? 🤔 Easy! Here are some places to start:
1️⃣ To optimize your page speed, ensure that the pages main content or “Largest Contentful Paint (LCP)” is visible in under 2.5 seconds.
2️⃣ Ensure your website is responsive. “First Input Delay (FID)” measures responsiveness and quantifies the experience users feel when trying to first interact with the page. Ensure that the first interaction happens in under 100ms!
3️⃣ Improve the visual stability of your website. “Cumulative Layout Shift (CLS)” measures visual stability and quantifies the amount of unexpected layout shift of visible page content.
To measure these metrics, use Google Chrome’s Lighthouse performance audit. 📊 It’ll tell you everything you need to know!
That’s all for now! For all of your SEO and user experience related needs, Konstruct Digital is here to help.
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