How to Optimize Your Content for Featured Snippets

Did you know you can steal attention away from the #1 search result WITHOUT paying for Google Ads? 😈

It sounds a bit evil but it’s really just a search marketing strategy!

When it comes to SERPs, visibility is EVERYTHING! One of the best ways to dominate a SERP is by optimizing your content for featured snippets. 

Featured snippets show up above the top search result AND take up a ton of space on the SERP (especially on mobile). This essentially crowds out your competitors from search results. 🤯

So, how do you earn this lucrative spot?

Here are a few tips to help you optimize your page content for featured snippets:

1️⃣ Target longer, question-based keywords such as “why”, “how”, “can”, related to your core keyword in your page content.

2️⃣ Use question-based keywords in headers.

3️⃣ Date your content. Most featured snippets are based on content published in the past 2-3 years.

4️⃣ Format for featured snippets, using lists, tables, and videos.

5️⃣ Implement structured data (schema) such as FAQ schema.

Content with featured snippets get 2x higher click-through rates. It’s definitely worth your time to optimize your content to try to secure this spot!




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