How to Optimize Your Content for Featured Snippets
Did you know you can steal attention away from the #1 search result WITHOUT paying for Google Ads? 😈
It sounds a bit evil but it’s really just a search marketing strategy!
When it comes to SERPs, visibility is EVERYTHING! One of the best ways to dominate a SERP is by optimizing your content for featured snippets.
Featured snippets show up above the top search result AND take up a ton of space on the SERP (especially on mobile). This essentially crowds out your competitors from search results. 🤯
So, how do you earn this lucrative spot?
Here are a few tips to help you optimize your page content for featured snippets:
1️⃣ Target longer, question-based keywords such as “why”, “how”, “can”, related to your core keyword in your page content.
2️⃣ Use question-based keywords in headers.
3️⃣ Date your content. Most featured snippets are based on content published in the past 2-3 years.
4️⃣ Format for featured snippets, using lists, tables, and videos.
5️⃣ Implement structured data (schema) such as FAQ schema.
Content with featured snippets get 2x higher click-through rates. It’s definitely worth your time to optimize your content to try to secure this spot!
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