Facebook Messenger Guest Chat
Facebook rolled out an interesting new feature for Messenger chat 💬 with Facebook Business pages!
Because so many businesses are using messenger chat widgets on websites, Facebook made the decision to make the platform a bit more inclusive. 🙏
Previously, users would have to be logged into Facebook in order to chat with businesses and ask questions in real-time. Now, users are able to chat anonymously as guests 👤 without logging into Facebook. When this happens, conversations are deactivated after 24 hours.
This is good in the sense that it is lower friction for users that may have a question for your business, products, or services. It is bad in the sense that businesses using messenger chatbots 🤖 to follow up with leads and communicate will not be able to do so with guest users.
It will be interesting to see the impact 💥 of this adjustment to Messenger and how it will impact businesses with live chat widgets on their websites!
#KonstructDigital #GrowYourBusiness #Facebook #Messenger