Customize Facebook Ad Creative by Placement

Who wants to get the most out of their Facebook ads that are running on a variety of placements!? πŸ™‹πŸ™‹β€β™‚οΈβ£

We thought you might! ForΒ #TipTuesdayΒ this week, we’re going to go over how to optimize your Facebook ad creative for different placements. πŸ‘¨β€πŸŽ¨πŸ–ΌοΈ

Facebook recommends square images for all of its feed placements, explore pages, and Instagram feeds as well. πŸ“°β£
For stories and the audience network, it recommends a 9:16 aspect ratio. πŸ“² ⁣
Finally, they recommend the old school 1.91:1 aspect ratio for Instant articles, the desktop right column, and search results. πŸ‘΄β£

Now, to customize your creative for each of these sweet ad placements, follow these steps: πŸ‘‡πŸ‘‡πŸ‘‡β£

After you upload an image while creating an ad, a drop-down menu will appear. This menu is the gateway to a land of placement optimization. 🌈⁣

Here, you have the choice to select each individual placement or customize them by group, with their respective aspect ratio (Go with the groups, it’s a time saver ⏱️). ⁣

Next, Facebook will give you the option to upload a new photo or crop an existing one. You can also customize the primary text and destination URL by placement here too! 🀘🀘⁣

Once you’re done editing your ad creative by placement or placement group, publish those ads and start reaping the rewards. πŸ€‘β£

For all of your Facebook advertising needs, the social media gurus at Konstruct are here to help generate results!⁣
#KonstructDigitalΒ #GrowYourBusinessΒ #FacebookΒ 

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