Customize Facebook Ad Creative by Placement
Who wants to get the most out of their Facebook ads that are running on a variety of placements!? 🙋🙋♂️
We thought you might! For #TipTuesday this week, we’re going to go over how to optimize your Facebook ad creative for different placements. 👨🎨🖼️
Facebook recommends square images for all of its feed placements, explore pages, and Instagram feeds as well. 📰
For stories and the audience network, it recommends a 9:16 aspect ratio. 📲
Finally, they recommend the old school 1.91:1 aspect ratio for Instant articles, the desktop right column, and search results. 👴
Now, to customize your creative for each of these sweet ad placements, follow these steps: 👇👇👇
After you upload an image while creating an ad, a drop-down menu will appear. This menu is the gateway to a land of placement optimization. 🌈
Here, you have the choice to select each individual placement or customize them by group, with their respective aspect ratio (Go with the groups, it’s a time saver ⏱️).
Next, Facebook will give you the option to upload a new photo or crop an existing one. You can also customize the primary text and destination URL by placement here too! 🤘🤘
Once you’re done editing your ad creative by placement or placement group, publish those ads and start reaping the rewards. 🤑
For all of your Facebook advertising needs, the social media gurus at Konstruct are here to help generate results!
#KonstructDigital #GrowYourBusiness #Facebook
#FacebookAds
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