5 CRO Tips to Help You Increase Conversions

There has been a crime! 😱 Someone failed to convert on your website! It’s time to be a detective 🕵️‍♂️ and decode the art and science of conversion rate optimization (CRO).

This week we have enlisted Denise Ebata, Digital Strategist (aka Detective) to share her top 5 CRO tips. Grab your magnifying glass and get ready to uncover why your website might not be converting. 🤔

CRO is all about getting visitors to complete desired actions on your site! Chasing small wins is important since a 1-2% increase in conversions can have a significant impact on your sales and revenue. 🔥

🔍 The Investigation Stage:

The ultimate goal of CRO is to understand your website traffic better and to increase conversions. Before doing so, you must work towards optimizing your conversion funnel. 📣 Understanding the process will help you take action and improve the flow.

🔍 Gather the Evidence:

CRO can be an overwhelming process, so it is best to start with industry best practices. 👍 They are best practices for a reason, but it is important to keep questioning and finding your own insights.

🔍 Investigate the Suspects:

There are many reasons why websites don’t convert and it usually starts with barriers to conversion. A CRO audit will help to uncover the suspects and identify the real roadblocks. ⛔

🔍 Create a Suspect Profile:

With all of your new findings, it is important to bring everything back to the customer and the desired actions you want to be taken. Revisit or revise buyer personas and bring discussions offline with the sales team. 🛍️

🔍 Solve the Crime:

Use split testing or a multivariate approach to manipulate elements on your website. This includes everything from altering graphics to content to design. Start small and don’t test everything at once.

Like solving any crime, CRO takes time and requires continuous investigation. Don’t stop CRO efforts until the criminal has been caught and you start to see your cost per acquisition go down! 🙌

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