Clubhouse Copycats: 4 Clubhouse-like Features in the Works

By now, you’ve probably heard about Clubhouse, a members-only chatroom app that has been drawing a lot of attention in the digital marketing industry. 

But just like every social media fad, the copycats aren’t far behind… 😼

Remember when Snapchat first launched Stories? Now we see Stories on practically every social platform! 

And just like Stories, we’ll soon see a flood of social media platforms dropping their own Clubhouse-like live audio content features. 

In fact, many of these features are already in the works! 

1️⃣ Facebook is building a Clubhouse rival that will likely be an extension of Messenger Rooms. 

2️⃣ Twitter has been testing ‘Spaces’, an audio social platform built on the infrastructure of Periscope. 

3️⃣ LinkedIn has confirmed it’s working on an in-app social audio experience. 

4️⃣ Spotify has acquired the company behind the live audio app Locker Room in hopes of hosting live audio conversations on the Spotify app. 

From our perspective, this copycat scenario is a BIG WIN for businesses! 🙌 Instead of building your brand on an entirely new platform, you’ll be able to connect with your existing followers in a new and exciting way. 

What are your thoughts on big social media platforms piggybacking on Clubhouse’s success? 🤔 Let us know in the comments! 👇




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