Awesome Facebook Ad Copy Tips
If you’re running Facebook ads, you probably know how hard it can be to write compelling ad copy that will entice users to covert. To help you out, we’ve got 4 awesome Facebook ad copy tips for you this week!
#1) Make sure you include a “so that” statement.
Listing the benefits of your product or service is essential, but it has no value if it isn’t relatable to the person reading your ad.
“5 Hours of In-Person Training and a Members-Only Facebook Group”
Try writing it as:
“5 Hours of in Person Training -> Never get stuck again, we walk you through the process. Members-Only Facebook Group -> Communicate and get support from business owners trying to scale their business just like you”.
#2) Ask “yes” questions that make people want something.
One of the easiest ways to grab someone’s attention is by asking questions that make it easy for them to say “yes”.
Things like: “Want to scale your business without the hassle?” or “Have you ever felt overwhelmed trying to write compelling Facebook ad copy?” are a great way to draw people in and catch their attention. If they’re already saying yes, it’s going to be easier to entice them to convert.
#3) Use numbers in the copy.
Take this post, for example. On the title slide, we said we were going to give you 4 tips on how to write better Facebook ad copy. When people read your ad, chances are they’re going to skim it (like you probably are right now). This gives them a sense of what they’re getting into.
People also like to be able to quantify things easily when gathering information. If you tell a client that 80% of local businesses benefit from your service, it’s going to have more impact than just saying the majority of businesses have benefited. The more specific you can be, the better!
#4) Have one clear Call-to-Action.
The most important part of any compelling Facebook ad copy you create is the Call-to-Action (CTA). This is what you want people to do after seeing your ad. If you want to drive conversions, be specific with what you’re asking them.
Try asking something like: “Sign up for our free online course” or “Get 50% off of your purchase here.