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Genius Aprils Fools Day Link Building Hack

This clever April Fools Day prank turned out to be a link building goldmine for this company! 🤣

5.11 Tactical is a company that sells tactical gear and apparel. In 2012, they came up with the humorous (and somewhat genius) idea to create and launch a fake product for April Fool’s Day. 

What was that fake product you ask? A tactical duty kilt. 

Shortly after launching this fake product, the story spread like wildfire throughout the web. People were obsessed with this story and the product page still has almost 70 live backlinks to this day! 🔥

The tactical duty kilt was such a hit that 5.11 Tactical turned the gag into a legitimate product!

April Fools Day is tomorrow 🤫… will you give this unusual link building strategy a try? 

When it comes to April Fools Day pranks, just be careful not to go overboard! While a funny prank can draw positive attention, a prank that goes too far could leave your brand in hot water.

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