Adding Schema to Your Website
Schema.org structured data is a collaboration between Google, Yahoo, Yandex, and Bing to help businesses provide information to search engines that they need to understand your business, content and provide the best search results possible to users.
Adding Schema markup to your website will improve the way that your website displays in search results by enhancing the rich snippets that are displayed beneath the page title. In this example, there is a star rating and a publication date.
For best results, businesses should be using a local business or organization schema on their website. This schema includes markup for your business’s location, images, contact information, social links, prices, and more.
To generate a schema code for your website, use Google’s Structured Data Markup Helper. Select “Local businesses”, enter your URL, and follow the steps given by the helper tool.
For an example of what your script should look like see the 6th picture in this post.
To install the schema site-wide, paste the local business schema J-SON script generate by the tool in your site header. To do this copy the script and install it before the closing </head> tag in your site header file. See the video in the next slide for instructions.
Follow these steps and you’ll be on your way to richer and more relevant search results for your business. We’re only scratching the surface of what is possible with schema for your presence in search results here. For all of your schema and SEO related needs, Konstruct Digital is here to help.