2019 B2B Marketing Trends
Is 2019 the year that B2B marketing starts to look a lot more like B2C?
Studies show that a majority of B2B businesses are investing in marketing techniques traditionally used by B2C companies to generate leads for their business.
In the last few years, we’ve seen a shift in the way B2B businesses market themselves. This is because B2B purchasers are researching alternative products and services similar to the way that regular consumers would research them.
With that in mind, it’s crucial to have a strong online presence to influence a B2B business’ purchase decision and make it onto their shortlist.
As digital marketers, we have learned to adapt our marketing campaigns to target B2B customers. Email marketing, social media, SEO, Paid Search, and Display Ads have all proven to be effective in generating leads for B2B businesses.
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