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Digital Marketing Geekout

The latest in digital marketing trends, strategies, and tips

The Appetizers

Easily digestible tidbits of social content for the digital marketer on the go.

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The Main Course

Full fat deep dives for the digital marketing gourmand.

Content Marketing Statistics: The Facts You Can’t Afford to Ignore

Did you know that content marketing costs 62% less than traditional marketing but drives 3 times as many leads?  If you’re not taking content marketing seriously, you’re literally throwing money […]

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A percentage symbol with arrows pointing to different icons of content marketing channels.
Image with the text: How to Target Facebook Ads: The Ultimate Guide for Success. With a target on a mock Konstruct Facebook ad.

How to Target Facebook Ads: The Ultimate Guide for Success

PPCAlicia Engbers

Computer monitor connected to two additional web pages through links.

How to Leverage Custom Images in Your Blog Posts to Build Links Naturally

Marketing StrategyAmanda Thomas

Banner image with the blog heading and a toolbox with 6 SEO tool logos inside.

The Ultimate SEO Tools List (30+ Free & Paid Tools You Need!)

SEOBrady Bateman

Explore More Topics

The chef's choice serve a la carte.

Search Engine Optimization

Read more about SEO
Banner image of a woman looking through a magnifying glass with various analytics behind her.

SEO Competitor Analysis: What is it & How to Benefit From it

SEOBrady Bateman

Banner image of heading with a magnifying glass over the word “keyword”, with keyword research tools surrounding it.

How to do Keyword Research: A Step By Step Guide With Tools & Tips

SEOBrady Bateman

Hyperlocal SEO

The Ultimate Hyperlocal SEO Guide for Local Businesses

SEOJoel Messner

8 key SEO metrics you need to start tracking today

The Top 8 Key SEO Metrics You Need to Start Tracking Today

SEOBrady Bateman

Get to know Google Analytics 4

Google Analytics 4: What Is It & Why You Should Be Using It

SEOBrady Bateman

A Google search bar with the query, "Google Algorithm updates 2021?

What’s Next for the Google Algorithm? 9 SEO Experts Share their Predictions

SEOAmanda Thomas

A robot typing on a laptop

GPT-3 SEO: How SEOs Can Embrace AI for Content Marketing

SEOAmanda Thomas

bad core web vitals vs. good core web vitals

Core Web Vitals Ranking Factors: How to Boost Rankings with Google’s Algorithm Update

SEOJoel Messner

A laptop that says “Your Shopify Store” with an arrow pointing to the #1 search result on Google

Shopify SEO: The Definitive Guide To Boosting Search Rankings For Ecommerce Stores

SEO ShopifySahil Gumber

Paid Advertisement/PPC

Read more about PPC

How Much Does it Cost to Advertise on Facebook in 2022?

PPCAlicia Engbers

Google Ads automated bidding tips

AI Run Amok: Being Deliberate with PPC Automated Bidding Strategies

PPCCharles-Antoine Lanther

Google’s Death Blow to Third-Party Cookies: What’s Next?

PPCKatrine Sorensen

A Quick Guide to Managing Google Ads

PPCJoey Reinhart

A Beginner’s Guide to Native Advertising

PPCKatrine Sorensen

How Google is Changing Online Shopping

PPCMatt Cox

Google Marketing Live 2019: The Future Google Ads

PPCMatt Cox

Changes to Google’s Advertising Platforms

PPCJoey Reinhart

What are Google Shopping Ads and Why Should I be Using Them?

PPCJoel Messner

Content Marketing

Read more about Content Marketing
Banner image with the heading “999,999 Tips for Creating On-Brand Content” on the left side of the graphics. On the right side, a computer with a venn diagram of brand-focused content and search-focused content.

999,999 Tips for Creating On-Brand SEO Content

Content MarketingArianna Healing

A laptop with the title “25 Content Creation Tools” on the screen

25 Content Creation Tools You NEED in Your Marketing Arsenal

Content MarketingHannah von Rothkirch

A man thinking "what is content development?"

What is Content Development? 11 Essential Steps to Help Your Business Thrive

Content MarketingHannah von Rothkirch

man looking at computer with a microscope

7 Tips for Creating Epic Microcopy That Speaks to Users

Content MarketingHannah von Rothkirch

SEO vs UX

SEO and UX: The Ultimate Landing Page Showdown!

Content MarketingKatrine Sorensen

Conversion Copywriting: 3 Steps for Writing Content that Sells

Content MarketingKatrine Sorensen

Social Media

Read more about Social Media

How to Master Social Media Algorithms: 20+ Tips for Facebook, Instagram & More!

Social MediaArianna Healing

Employees Engaging in their company’s social media

9 Unique Ways To Fix Your Employee Social Media Engagement

Social MediaTryphena Fraser

A confused person with their hands up, with the text ‘Top 10 Social media tracking tools you need to know’

10 Social Media Tracker Tools You Need to Monitor Your Social Accounts

Social MediaAiesha Hinds

A man thinking about different emojis

Social Media Recap: Reflecting on Our 2020 Social Media Predictions

Social MediaKimberly Findlay

A fortune teller looking into a crystal ball with the text "2021 social media predictions"

Social Media Trends in 2021: 8 Experts Share Their Social Media Predictions

Social MediaAiesha Hinds

Darth Vader looking at a phone with messaging icons

Unravelling Your Enigmatic Dark Social Data

Social MediaKatrine Sorensen

a person holding a phone with various products popping out

Social Commerce Roundup: Boost Your COVID-19 Holiday Sales

Social MediaHannah von Rothkirch

Man looking at his phone disappointed.

10 Common Instagram Stories Mistakes You’re Probably Making

Social MediaHannah von Rothkirch

iPhone with IGTV app on the screen surrounded by likes and comments

The Ultimate Guide to IGTV: Basics, Best Practices, and Content Ideas

Social MediaHannah von Rothkirch

Shopify

Read more about Shopify
A list of the top 5 strategies for Shopify success.

How to Promote Your Shopify Store: 5 Sure-Fire Strategies for Success

ShopifyArianna Healing

A laptop that says “Your Shopify Store” with an arrow pointing to the #1 search result on Google

Shopify SEO: The Definitive Guide To Boosting Search Rankings For Ecommerce Stores

SEO ShopifySahil Gumber

How to start your own Shopify affiliate program

Harnessing the Power of Affiliate Marketing on your Shopify Storefront

ShopifyValerie Sergienko

Your complete guide to Shopify conversion rate optimization

Your Complete Guide to Shopify Conversion Rate Optimization

ShopifyValerie Sergienko

50+ Powerful Shopify Marketing Apps to Boost Your Sales

ShopifyJoey Reinhart

The Ultimate List: 50+ Surprising Shopify Statistics

ShopifyKatrine Sorensen

Digital Marketing Strategy

Read more about digital marketing strategy
8 blog promotion techniques to increase website traffic” with social media logos surrounding a megaphone.

8 Blog Promotion Techniques to Increase Website Traffic

Marketing StrategyMaya Casey

The Elf looking at a smartphone with gifts floating around

5 Holiday Marketing Tips to Target Last-Minute Shoppers

Marketing StrategyKimberly Findlay

The COVID Chronicles Part 2: 18 Digital Tools to Help You Take Your Business Online

Marketing StrategyKatrine Sorensen

The COVID Chronicles Part 1: Roundup of the Most Creative Digital Pivots

Marketing StrategyKatrine Sorensen

Tune In Now! 10+ Bingeable Digital Marketing Podcasts

Marketing StrategyKatrine Sorensen

Illustrated woman stepping out of a phone holding a megaphone with targets, product tags, dollar signs and shopping bags surrounding.

Phygital – The New Marketing Frontier

Marketing StrategyKatrine Sorensen

200+ Digital Marketing Conferences That We’re Stoked For in 2020

Marketing StrategyJoey Reinhart

Marketing Strategies to Help Your Seasonal Businesses Thrive

Marketing StrategyJoey Reinhart

5 Common Mistakes Small Businesses Make With Their Digital Marketing

Marketing StrategyAmanda Thomas