Calgary Social Media Management Company

Many business owners have a hard time understanding what the difference between paid and organic social is.

Organic social is anything that happens on social media without paid promotion. When you post something on your social media accounts, and you don’t use any money to boost the post, you’re posting organic social media content. Any engagement this post would see would be referred to as “organic social engagement.” In recent years, because of changing social media algorithms, the organic reach and engagement a post will receive has significantly declined. To combat this, many businesses use a paid social media marketing strategy.

Paid social is any kind of engagement or action that is influenced by spending money on social media advertisements. Whether you “boost” a post to get more engagement, you run an ad to get likes, page likes, link clicks, for users to send you a message, or the like, any action that happens as a result of your ad spend will be considered “paid social engagement.”

The beauty of paid social is that it can be targeted at a specific type of user, and it can be used to have your content seen by your target audience. This is a great way to generate brand awareness and generate leads for your business when leveraged correctly. Paid advertising can be tricky and requires a significant amount of training and experience to master. To get the best return on your advertising investment, we recommend hiring social advertising experts, just like us!

There is no simple answer to this question. This is dependent on your business and what kind of content your business can create. Before we give our clients a recommendation on this, there are a few things we need to determine.

1. 1) Is your business primarily B2B, B2C, or a mix of both?
2. 2) What is your target audience?
3. 3) What do you want to achieve with your social campaigns?
4. 4) Is your business able to make visual content?

This is what we need to determine to get a better understanding of how we can make a better social strategy for your business. If you know the answers to these questions, we can narrow it down and determine which networks will be the best fit for your social strategy.

If your business doesn’t have a ton of visual content, it may be best to avoid more visual-centric platforms like Instagram and Pinterest. Facebook, Twitter, and LinkedIn can still be used to create text-based content to keep your audience informed and engaged in this case.

If your business creates good visual content ie: photos, videos, etc., we strongly recommend using visual platforms like Instagram and Pinterest in addition to Facebook, Twitter, and LinkedIn. These platforms will be a great place to post your visual content to engage your audience.

It also depends on your customers. B2C customers and B2B customers share some similarities, but they both require their own considerations in regards to your social strategy and how you can reach them effectively. During our initial consultation, we will ask you a series of questions to help determine which social media networks you should be using, and we will focus on those when creating a strategy for your business.

When it comes to social media marketing tactics, two main categories are used to describe the nature of the tactics.

Before we can get into what makes a tactic a “White hat” tactic, we need to look at why black hat tactics are generally frowned upon. Black hat tactics tend to bend the rules a bit and game the system to gain an advantage. These tactics usually violate the terms and conditions of social media networks and are generally frowned upon. These tactics have some inherent risks as if you are caught; you can have your social accounts temporarily banned or even deleted.

On the other hand, the “white hat” tactics are honest, genuine tactics that can be used to grow your social media account and improve your engagement. Although some may not be as effective as the black hat tactics, they are allowed by social media networks, and they align with their guidelines. These tactics will never land you in trouble with social media networks and are still a excellent way for you to increase brand awareness, engagement, and generate leads.

It is theorized that social sharing of website content can help its SEO. Experts have speculated that website links being shared on facebook and twitter are used as a ranking signal. There is also a strong correlation between the top-ranked pages in Google results having more social signals than all of the other pages in the rankings. In short, yes, a social strategy can be a great way to improve your search rankings. In addition to organic rankings, social sites rank well in searches for your company. In our opinion, social media should be a part of any consolidated digital marketing strategy.

Paid social is worth every penny when paired with the right strategy. Social media is becoming more “Pay to Play” than ever before, and it’s critical to use paid promotions in order to extend your reach and generate brand awareness. As mentioned above, organic engagement is decreasing because of algorithm updates and other changes. If you want to grow your online presence, it’s absolutely essential to invest in paid social media advertising. When targeted properly and paired with the right strategy, it can deliver an incredible ROI and be a great way to generate leads for your business.

We were hoping you would ask this question! There are four things that set our marketing agency apart from our competitors:

1) Customized Approach: There is no such thing as a “one size fits all” social strategy. Unlike other social media marketing companies, our services, prices, and approach are tailored to the unique needs of your business. You will never underpay for underperforming results or overpay for non-competitive niches. All of our social media marketing campaigns are made to deliver results.

2) Reputation: We’ve been recognized as one of the best social media marketing agencies in Calgary multiple times. Take a look at the reviews we have received from customers if you don’t believe us!

3) Knowledge: We are experts when it comes to creating effective social media marketings campaigns. We have heavily invested in staff training and work hard to stay on top of the latest industry trends in the social media world.

4) Location: Our team is located right here in Calgary, Alberta, Canada. You can visit us in person at any time. Our social media marketing services have been crafted for you to gain an edge over your competition here in the city.

If that isn’t convincing enough, take a look at our social media accounts. We’ve grown our following from zero to have one of the largest followings of any agency in Calgary in just one year. If we can outperform our competition, we can market your business better than your competition can.

Konstruct is industry agnostic. Consider us the chameleons of Social media marketing world. We take pride in getting to know every industry exceptionally well and have case studies and examples for all types of businesses. We work with business owners and marketing professionals in small businesses, medium-sized businesses, start-ups, and enterprise-level organizations.

We’ve done work with: Home Services, Education, Higher-Ed, Real Estate, Property Management, Software, Insurance, Hospitality & Restaurants, Oil & Gas, Non-Profit, Health Practitioners, Staffing, Cannabis, and more.