Why Your Landing Pages Shouldn’t Target Too Many Keywords

One of the most common questions I get from clients is: “This product/service is related to that product/service—why aren’t we targeting both on the same landing page?” It’s a fair question, but the reality is that SEO doesn’t work like a shotgun approach. When it comes to landing pages, a focused strategy will consistently outperform a scattered one.

The Power of a Singular Keyword Focus

Each landing page should have a clear keyword focus to maximize its ranking potential. Trying to rank for multiple, loosely related keywords on a single page dilutes the page’s relevance. Instead of signaling to Google that you’re an authority on a specific topic, you end up with a page that’s spread too thin—and that’s a ranking killer.

Google rewards expertise. When you create a highly focused landing page that covers a single product or service in-depth, it strengthens your authority in that niche. Think of it like this: It’s much better to have a page that’s narrow and deep than one that’s wide and shallow.

Google’s View on Keyword Relationships

Beyond best practices, we also rely on data to determine whether keywords belong on the same landing page. Through SERP analysis and SEO tools, we can see whether Google considers two topics closely related enough to be covered together—or if they require separate landing pages.

For example, if Google consistently presents two separate SERP(search engine results page) results for two related terms, that’s a clear signal that they need their own dedicated content. Ignoring these insights and forcing multiple keyword targets onto one page can result in poor rankings for both.

Avoiding Internal Competition & Cannibalization

Another key reason to be deliberate with keyword targeting is internal competition. If you try to rank multiple landing pages for the same keyword, they will compete against each other rather than work together. This is known as keyword cannibalization, and it weakens your overall SEO efforts.

A single, well-optimized page that owns a keyword will perform far better than multiple pages fighting for the same spot in search results. The goal is to have one authoritative page that ranks as high as possible rather than multiple mediocre pages struggling to gain traction.

The Takeaway: Precision Wins in SEO

The more strategic and deliberate you are with keyword targeting, the better your chances of ranking well in search results. Instead of trying to cast the widest net possible, focus on making each landing page an authoritative, in-depth resource on one specific topic. SEO success isn’t about stuffing as many keywords as possible onto a page—it’s about giving search engines (and users) precisely what they’re looking for.