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AI is changing the search landscape, with users migrating to generative engines for search.

More and more people are turning to tools like ChatGPT, Perplexity, and Google’s AI Mode instead of traditional search engines to find businesses, products, and solutions. That shift is gaining steam every month, and if your business isn’t adapting, you’re missing out.

So here’s a question your company needs to be asking:

Are we showing up in AI-generated search results?

If you want to gain visibility in this new search landscape, you need to understand two things:

  1. Where AI has the potential to recommend your business
  2. How well your business is currently performing in AI-generated answers

Complete a Generative Engine Opportunity Analysis

To help businesses navigate this new territory, I’ve developed a Generative Engine Opportunity Analysis powered by a custom-built automated script that breaks the process down into three simple steps:

1. Generate High-intent AI Search Queries

First: It uses AI to generate search queries a potential buyer might actually type, like: “Who are the top mining equipment distributors in the US?”

If you’re a mining equipment distributor, you want to show up in the AI’s answer to that question.

But not every query is worth chasing.

This step focuses on identifying queries where AI is likely to recommend a brand, solution or products. That’s where real visibility and conversion opportunity happens.

2. Test Your Visibility in AI Answers

Next, the script checks if your business is showing up in the AI-generated responses?

If not, it identifies who is.

This competitive analysis helps you understand:

  • How your brand stacks up against others
  • Where your blind spots are
  • Where you might be missing critical exposure

Understanding how you stack up against competitors can contribute to how you develop your business’s AI search strategy.

3. Analyze Cited Pages for Deeper Insight

Finally, the tool pulls the actual URLs that AI systems are citing in their answers.

This lets you investigate:

  • Which competitor pages are getting cited
  • What kind of content is preferable to AI search platforms
  • What cited pages have that yours might be missing

You can reverse-engineer your competitors’ visibility and create a roadmap for improvement.

Why This Matters

This new AI search landscape isn’t a passing trend.

The way buyers discover businesses is changing fast. If you wait too long to adapt, you risk getting left behind.

But if you understand how to work within AI search environments, you can gain more visibility, attract higher-intent traffic, and create more opportunities for growth.

Want to See it in Action?

If you’re curious to try the script or want a walkthrough of how the Generative Engine Opportunity Analysis works, just reach out.

Let’s make sure your business isn’t just searchable, but visible in the places that matter.

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Joel Messner

SEO Lead

Joel provides digital marketing and development services here at Konstruct Digital. He is knowledgeable and experienced in SEO, SEM, social marketing and various other digital marketing avenues. He has worked with local businesses and large corporations to help them grow their web traffic. He is fixated on the newest innovations coming to the digital marketing landscape.

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