AI is changing the search landscape, with users migrating to generative engines for search.
More and more people are turning to tools like ChatGPT, Perplexity, and Google’s AI Mode instead of traditional search engines to find businesses, products, and solutions. That shift is gaining steam every month, and if your business isn’t adapting, you’re missing out.
So here’s a question your company needs to be asking:
Are we showing up in AI-generated search results?
If you want to gain visibility in this new search landscape, you need to understand two things:
- Where AI has the potential to recommend your business
- How well your business is currently performing in AI-generated answers
Complete a Generative Engine Opportunity Analysis
To help businesses navigate this new territory, I’ve developed a Generative Engine Opportunity Analysis powered by a custom-built automated script that breaks the process down into three simple steps:
1. Generate High-intent AI Search Queries
First: It uses AI to generate search queries a potential buyer might actually type, like: “Who are the top mining equipment distributors in the US?”
If you’re a mining equipment distributor, you want to show up in the AI’s answer to that question.
But not every query is worth chasing.
This step focuses on identifying queries where AI is likely to recommend a brand, solution or products. That’s where real visibility and conversion opportunity happens.
2. Test Your Visibility in AI Answers
Next, the script checks if your business is showing up in the AI-generated responses?
If not, it identifies who is.
This competitive analysis helps you understand:
- How your brand stacks up against others
- Where your blind spots are
- Where you might be missing critical exposure
Understanding how you stack up against competitors can contribute to how you develop your business’s AI search strategy.
3. Analyze Cited Pages for Deeper Insight
Finally, the tool pulls the actual URLs that AI systems are citing in their answers.
This lets you investigate:
- Which competitor pages are getting cited
- What kind of content is preferable to AI search platforms
- What cited pages have that yours might be missing
You can reverse-engineer your competitors’ visibility and create a roadmap for improvement.
Why This Matters
This new AI search landscape isn’t a passing trend.
The way buyers discover businesses is changing fast. If you wait too long to adapt, you risk getting left behind.
But if you understand how to work within AI search environments, you can gain more visibility, attract higher-intent traffic, and create more opportunities for growth.
Want to See it in Action?
If you’re curious to try the script or want a walkthrough of how the Generative Engine Opportunity Analysis works, just reach out.
Let’s make sure your business isn’t just searchable, but visible in the places that matter.
Need help with B2B SEO?
Learn more about Konstruct's B2B SEO Services
More B2B SEO Resources
- Why Reacting Too Fast to SEO Changes is Killing Your Campaigns
- The Importance of In-Audience and Out-of-Audience TOFU Content for B2B SEO
- Are You Ready for SEO? The Question You Should Be Asking
- SEO is Never Really Done
- Generative Engine Optimization: Why Your SEO Strategy Needs to Evolve
- How to Select High-Impact Keywords for B2B SEO
- Why ‘Learn More’ Links Are Hurting Your SEO (and What to Use Instead)
- Why Your Landing Pages Shouldn’t Target Too Many Keywords
- How to Tell if a Keyword Actually Works for Your B2B Business
- How Should B2B Businesses Identify Target Keywords